Keoker

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

242K

Growth, 90 days vs prior 90

-10.4%

Conversion, latest week

0.7%

Market size, estimated

$23Ka year

Top search term

clay earring cutters29K searches a year

Listings sell for $13.36 on average, from $4.24 to $25.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $13.36 that is $0 to $1K a year per listing.

Average price

$13.36under the $15 to $100 sweet spot

Price range

$4.24–$25.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

1.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #284 within Ceramics & Pottery. It carries 289 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

3.2%

Average rank

#284in Ceramics & Pottery

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

289per listing

Listings tracked

106

19 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

1Amazon's first-year sales bar

Average brand age

34 months