keoker
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a small market ($71K/yr) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great338.3avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$13.26avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$25.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 269K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, keoker is a $71K/yr Amazon United States market (269K searches/yr). The top 5 brands hold 56% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
keoker market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $80K–$106K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #281
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 2.3%
- Avg brand age
- 33 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
43
Top-5 brand share
56%
Top 20: 89%
Top-5 click share
26%
Top 20: 54%
Open market
38%
- Keoker27%
- TAINSKY8%
- PTFJZ8%
- YomiFamily6%
- Xaekicr6%
- YANSH PROGLOBAL6%
Demand
Weekly Amazon search volume, last 10 weeks — -14.4% search growth over the last 90 days.Top keoker search terms
- clay earring cutters31K/yr
- polymer clay cutters shapes10K/yr
- keoker30K/yr
- clay cutters for polymer clay jewelry32K/yr
- keoker polymer clay cutters24K/yr
- polymer clay earring cutters21K/yr
- mini clay cutters19K/yr
- flower clay cutter7K/yr
- clay shape cutters10K/yr
- polymer clay cutters for earrings15K/yr
Top keoker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PTFJZ Polymer Clay Cutters for Earring Making 76pcs Clay Tools Set 67 Shapes Stainless Steel Clay Cutters with 8 Circle Shape Cutters 1 Letter Stamp
PTFJZ$16.644.5★347 rev
30Pcs Mini Cookie Cutter Set with Box Small Stainless Steel Fruit Veggie Tiny Polymer Clay Cutters for Kids Geometric Set for Biscuit Mold
YomiFamily$9.244.6★1,475 rev
65 Pcs Flower Leaf & Animal Polymer Clay Cutters Set Clay Cutters Shapes for Earrings & Jewelry Making Bunny Butterfly Bee Bird with Storage Box (YANSH PROGLOBAL)
YANSH PROGLOBAL$23.304.8★23 rev
Polymer Clay Cutters for Earrings Making 705 PCS Clay Cutters Set with 49 Shapes Stainless Steel Clay Cutter Tools 640 PCS Jewelry Accessories 16 Circle Shape Earring Cutters for Polymer Clay
Cruzix$15.684.6★513 rev
Polymer Clay Cutters 10 Pieces Clay Sculpting Tools Polymer Clay Earrings Cutters Kit Basic Clay Cutters Tools Sculpting Polymer Clay Molds Dangle Shape Clay Cutters for Polymer Clay Jewelry Making
KALIONE$7.814.6★44 rev
Newest
by launch date65 Pcs Flower Leaf & Animal Polymer Clay Cutters Set Clay Cutters Shapes for Earrings & Jewelry Making Bunny Butterfly Bee Bird with Storage Box (YANSH PROGLOBAL)
YANSH PROGLOBAL$23.3023 rev
10 PCS Polymer Clay Cutters Flower Petal Clay Cutter for Earrings Making 10 Shapes Floral Leaf Heart Moon Clay Molds DIY Jewelry Tools
Ajcotahm$6.9415 rev
Flower Shape Polymer Clay Cutters Set Molds and Clay Cutters for Polymer Clay Floral Clay Earring Tools
Xaekicr$11.5048 rev
Geometric Pattern Polymer Clay Cutters Set Molds and Clay Cutters for Polymer Clay Clay Earring Tools
Xaekicr$9.9148 rev
10 PCS Polymer Clay Cutters Flower Petal Clay Cutter for Earrings Making 10 Shapes Floral Leaf Butterfly Heart Clay Molds DIY Jewelry Tools
Ajcotahm$6.7018 rev
Trending
90-day click momentum
Keoker Polymer Clay Flower Petal Line Cutter Shape Polymer Clay Cutters to Make 3D Flowers Polymer Clay Petal Tool
Keoker$23.944.8★
Keoker Mandala Circle Frame Polymer Clay Cutters 6 Shapes Mandala Clay Earring Cutters for Polymer Clay Jewelry
Keoker$14.794.8★
Keoker Cherry Blossoms Polymer Clay Molds 2 Shapes 4 Sizes 3D Sakura Polymer Clay Flower Earring Molds Polymer Clay Flower Molds Spring Polymer Clay Cutters
Keoker$11.094.4★
Keoker Summer Polymer Clay Cutters 10 Shapes Ocean Mini Clay Cutter for Polymer Clay Jewelry 3 Sizes(Micro. Mini Small) Decoration to Make Summer Earrings
Keoker$17.534.7★
10 PCS Polymer Clay Cutters Flower Petal Clay Cutter for Earrings Making 10 Shapes Floral Leaf Heart Moon Clay Molds DIY Jewelry Tools
Ajcotahm$6.944.4★
What buyers say about keoker
What buyers praise and complain about, mined from review topics.What buyers love
“QUALITY: they are made of a smooth”
“very affordable”
“Easy to use”
“Good variety of sizes”
“Strong design”
“Cute shapes”
“Exactly as described”
“its been really useful for making clean consistent shapes”
“The material is good, sturdy, while still being soft and flexible enough to demold well”
“They are durable”
What buyers complain about
“REALLY SMALL”
“Broke after a couple uses”
“very hard to unmold”
“Not good quality”
“Very poor finish of the material making seems unleveled”
“these again, they don't clean up and seem to me to be a very low quality, unlike advertised”
“Misleading”
“Even then, certain clays, humidity, and intricate designs can still cause sticking”
“And a little flimsy”
“Grip not secure”
Top return reasons
Common questions
- Is keoker profitable to sell on Amazon United States?
- The niche generates $71K/yr across 89 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the keoker niche?
- 40 brands and 43 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in keoker?
- Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 1.7%.
- What does it cost to enter the keoker niche?
- Listings span $4.15–$25.51; the average listing price is $13.26 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.