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Kawaii Stickers

Fail

Demand is soft, at -25.2% this quarter, so Kawaii Stickers is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$62K/yr518K searches / yr
90-day growth
-25.2%search demand this quarter
Competition
27%top-5 click share · 57 brands · 64 sellers

Flapen Score

Kawaii Stickers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kawaii Stickers is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kawaii Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Kawaii Stickers 518K times last year and spent an estimated $62K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months
518K
Growth, 90 days vs prior 90
-25.2%
Conversion, latest week
1.5%
Market size, estimated
$62Ka year
Peak month
December1.6× the quietest month
Top search term
kawaii stickers371K searches a year

02 · Price

A sale here is worth $8.00.

Listings sell for $8.00 on average, from $2.97 to $19.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.00 that is $800 to $2K a year per listing.

Average price
$8.00under the $15 to $100 sweet spot
Price range
$2.97–$19.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$800–$2K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #691 within Scrapbooking & Stamping. It carries 655 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#691in Scrapbooking & Stamping
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
655per listing
Listings tracked
74

04 · Newcomers

4 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
35
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Kawaii Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

64

Top-5 brand share

31%

Top 20: 74%

Top-5 click share

27%

Top 20: 63%

Open market

65%

  • Brand 18%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Kawaii Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Kawaii Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kawaii stickers371K/yr
  • stickers kawaii39K/yr
  • cute stickers kawaii37K/yr
  • cute kawaii stickers25K/yr
  • jellycat stickers16K/yr
  • kawaii sticker9K/yr
  • kawaii sticker pack5K/yr
  • kawaii water bottle stickers5K/yr
  • stickers cute kawaii8K/yr
  • tiny stickers aesthetic3K/yr

Reviews and returns

What reviews say buyers love and hate about Kawaii Stickers

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Adhesion/Stickiness”
0.6%of orders come back
“And they don't stick well either”
A buyer, on “Adhesion/Stickiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kawaii Stickers questions

Answered from the same tracked data.