Kawaii Stickers
FailDemand is soft, at -25.2% this quarter, so Kawaii Stickers is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $62K/yr518K searches / yr
- 90-day growth
- -25.2%search demand this quarter
- Competition
- 27%top-5 click share · 57 brands · 64 sellers
Flapen Score
Kawaii Stickers against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Kawaii Stickers is stronger. Inside it, weaker.
Market
The Kawaii Stickers market on Amazon at a glance
Shoppers on Amazon United States searched for Kawaii Stickers 518K times last year and spent an estimated $62K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 518K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.
- Searches, last 12 months
- 518K
- Growth, 90 days vs prior 90
- -25.2%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $62Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- kawaii stickers371K searches a year
02 · Price
A sale here is worth $8.00.
Listings sell for $8.00 on average, from $2.97 to $19.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $8.00 that is $800 to $2K a year per listing.
- Average price
- $8.00under the $15 to $100 sweet spot
- Price range
- $2.97–$19.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $800–$2K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #691 within Scrapbooking & Stamping. It carries 655 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #691in Scrapbooking & Stamping
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 655per listing
- Listings tracked
- 74
04 · Newcomers
4 of last year's 35 launches cleared the first-year sales bar.
35 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 35
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Kawaii Stickers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
100pcs Sanrio Cartoon Stickers Kawaii Hello Kitty Kuromi Mymelody Waterproof Vinyl Decal for Teen Kids Girl Adult Laptop Travel Case Phone Bike Water Bottle Guitar Computer Skateboard
- Price
- $7.52
- Rating
- 4.8/5
- Reviews
- 561
- Age
- 3y ago

Cute Stickers for Kids - Kawaii Water Bottle Stickers for Teens - 108pc Sticker Pack - Waterproof Vinyl Stickers for Water Bottles Scrapbook Laptops Classroom Decor - Back to School Supplies
- Price
- $6.78
- Rating
- 4.8/5
- Reviews
- 1,232
- Age
- 1y ago

ZJSXINDI 100pcs Cute Small Stickers Set Kawaii Cardstock Stickers Decorative Masking Stickers Planner Stickers for Personalize (Pink Foods)
- Price
- $6.01
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 4y ago

Kawaii Stickers Set (100 Sheets) - Cute PET Transparent Cartoon Animal Flower Decorative Scrapbook Sticker for Bullet Journaling DIY Arts Crafts Album Planners Junk Journal Calendars and Notebook
- Price
- $9.40
- Rating
- 4.6/5
- Reviews
- 599
- Age
- 4y ago

100PCS Cute Animal Stickers Holographic Animal Stickers for Kid Cute Sticker for Water Bottle Laptop Phone Girls Boys Classroom Reward for Students
- Price
- $7.02
- Rating
- 4.9/5
- Reviews
- 98
- Age
- 1y ago
Trending
estimated 90-day click momentum
1500+ Mini Cartoon Stickers Kawaii Stickers 72 Sheets Japanese Sticker Book Die-Cut DIY Journal Decoration Scrapbooking Planner Gift
- Price
- $10.91
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 3mo ago

60 PCS Cute Cat Mouse Stickers - Kawaii Anime Cartoon Stickers Pusheen Sticker Indoor Decor Gifts Vinyl Waterproof Party Favor Supplies Gifts (Cute)
- Price
- $3.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

Girls Japanese Kawaii Food Platter Scene Sticker Book 18 Sheets DIY Lunchbox Stickers 3 Recipes + 15 Plating Stickers Book for DIY Scrapbooking Journaling Handbook Decoration
- Price
- $7.94
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 5mo ago

45 Sheets Japanese Sticker Book 800+Pcs Heisei Retro Romantic Kawaii Manga Style Stickers Aesthetic DIY Scrapbooking Notebook Decoration
- Price
- $9.53
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 7mo ago

3D Cute Stickers 10 Sheets
- Price
- $19.69
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 8mo ago
Newest
by launch date
1500+ Mini Cartoon Stickers Kawaii Stickers 72 Sheets Japanese Sticker Book Die-Cut DIY Journal Decoration Scrapbooking Planner Gift
- Price
- $10.91
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 3mo ago

Girls Japanese Kawaii Food Platter Scene Sticker Book 18 Sheets DIY Lunchbox Stickers 3 Recipes + 15 Plating Stickers Book for DIY Scrapbooking Journaling Handbook Decoration
- Price
- $7.94
- Rating
- 4.7/5
- Reviews
- 256
- Age
- 5mo ago

60 PCS Cute Cat Mouse Stickers - Kawaii Anime Cartoon Stickers Pusheen Sticker Indoor Decor Gifts Vinyl Waterproof Party Favor Supplies Gifts (Cute)
- Price
- $3.54
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 6mo ago

45 Sheets Japanese Sticker Book 800+Pcs Heisei Retro Romantic Kawaii Manga Style Stickers Aesthetic DIY Scrapbooking Notebook Decoration
- Price
- $9.53
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 7mo ago

3D Cute Stickers 10 Sheets
- Price
- $19.69
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
57 rising
Sellers
64
Est. top-5 brand share
31%
Top 20: 74%
Est. top-5 click share
27%
Top 20: 63%
Open market
65%
- Joyousa8%
- ZJSXINDI7%
- XXMML7%
- SKIONCE5%
- XronSlute4%
- Callist4%
Demand
Kawaii Stickers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Kawaii Stickers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- kawaii stickers371K/yr
- stickers kawaii39K/yr
- cute stickers kawaii37K/yr
- cute kawaii stickers25K/yr
- jellycat stickers16K/yr
- kawaii sticker9K/yr
- kawaii sticker pack5K/yr
- kawaii water bottle stickers5K/yr
- stickers cute kawaii8K/yr
- tiny stickers aesthetic3K/yr
Reviews and returns
What reviews say buyers love and hate about Kawaii Stickers
We read the reviews and the return reasons for every product selling here.
“And they don't stick well either”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Kawaii Stickers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









