Kawaii Pencil Case

Shoppers searched for this 702K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months

702K

Growth, 90 days vs prior 90

+0.1%

Conversion, latest week

0.4%

Market size, estimated

$53Ka year

Peak month

August5.1× the quietest month

Top search term

kawaii pencil case114K searches a year

Listings sell for $17.63 on average, from $6.09 to $187.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $17.63 that is $0 to $2K a year per listing.

Average price

$17.63inside the $15 to $100 sweet spot

Price range

$6.09–$187.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #755 within Organization, Storage & Transport. It carries 388 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

99%

Out of stock, average day

20.0%

Average rank

#755in Organization, Storage & Transport

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

388per listing

Listings tracked

123

32 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

32

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months