Is kaffe fassett fabric profitable to sell on Amazon United States?

The niche generates $150K/yr across 141 tracked products. 9 of 49 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the kaffe fassett fabric niche?

37 brands and 80 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in kaffe fassett fabric?

Top complaints mined from reviews: Upholstery/Fabric Quality, Quality-Overall, Print Quality. The return rate is 1.9%.

When does demand for kaffe fassett fabric peak?

Demand peaks in Jul; the busiest month runs 1.7× the quietest.

What does it cost to enter the kaffe fassett fabric niche?

Listings span $5.08–$96.71; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.

kaffe fassett fabric

Worth a look

Shows a fragmented shelf (top 5 take 16% of clicks), but soft demand (-20.0% this quarter) keeps it on the watch list.

Competition

Incredible16%

top-5 click share — an open shelf

Avg price

Incredible$26.11

avg listing price — sweet spot $15–$100

Review moat

Great227.45

avg incumbent reviews — the moat a new listing must climb

Price range

Great$5.08–$96.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.9%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$150K

$150K/yr · 375K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, kaffe fassett fabric is a $150K/yr Amazon United States market (375K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

kaffe fassett fabric market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $157K–$209K; units × avg price
Conversion rate: 1.5%
Avg BSR: #5,784
Page quality: 0%
Prime: 72%
Sponsored: 35%
Out of stock: 26.7%
Avg brand age: 38 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

37 falling

Sellers

Top-5 brand share

74%

Top 20: 92%

Top-5 click share

16%

Top 20: 40%

Open market

24%

Freespirit Fabrics42%
Moda Fabrics20%
Generic6%
MODA4%
Exclaith3%
Riley Blake Designs2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.7×

Open Trend

Top kaffe fassett fabric search terms

moda fabric82K/yr -20.0%0.5% conv.
kaffe fassett fabric52K/yr -10.6%1.3% conv.
charm pack33K/yr -6.2%0.5% conv.
charm packs33K/yr -11.3%0.8% conv.
kaffe fassett fabric by the yard23K/yr -23.3%0.7% conv.
freespirit fabrics26K/yr -23.9%0.6% conv.
kaffe fassett fabric clearance26K/yr -33.8%1.5% conv.
moda charm packs21K/yr -19.3%0.7% conv.
mini charm packs for quilting 2.5 inch20K/yr -37.2%1.1% conv.
kaffe fassett11K/yr -21.4%0.1% conv.

All search terms

Top kaffe fassett fabric products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kaffe Fassett Collective Classics Plus Spectrum Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$18.684.8★93 rev

10 Fat Quarters - Kaffe Fasset Collections by Free Spirit Floral Flowers Flower Botanical Geometric Pattern Assorted Quality Quilters Cotton Fabrics

Generic$39.914.5★20 rev

Kaffe Fassett Collective Classics Plus Royal Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$18.264.8★52 rev

Moda Scrap Bag Assortment Fabric Quilting Strips 1/2lb. by Moda

MODA$18.514.2★1,220 rev

Kaffe Fassett Collective Classics Plus Ruby Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$18.134.6★40 rev

Newest

by launch date

100 Pcs 5x 5 Charm Packs for Quilting Precut Multi-Color Printed Floral Fabric Squares Bundles Quilting Supplies Spring Floral Color Scheme Printed Patchwork Supplies for Holiday DIY Sewing Craft

Exclaith$16.8096 rev

5mo ago

Abide Charm Pack By Brenda Riddle Designs 42 5-inch Precut Fabric Quilt Squares

Moda Fabrics$16.115 rev

8mo ago

Cotton Quilting Fabric Squares 42 Piece 5x5 Inch Pre-Cut

MIOIO$6.6830 rev

8mo ago

Lori Holt Farmers Daughter 5 Stacker 42 5-inch Squares Charm Pack Riley Blake Designs 5-17160-42

Riley Blake Designs$16.1630 rev

9mo ago

Kaffe Fassett Collective Classics Plus Spectrum Charm Pack 42 5-inch Squares FreeSpirit Fabrics

Freespirit Fabrics$18.6893 rev

1y ago

What buyers say about kaffe fassett fabric

What buyers praise and complain about, mined from review topics.

What buyers love

Upholstery/Fabric Quality27%

“Beautiful fabric”

Color19%

“Color is vibrant”

Quality-Overall15%

“Loved these charms, great quality and are so cute for bracelets and hair”

Value For Money6%

“Great value for the money”

Advertised Vs Actual Product5%

“As shown”

Material Quality5%

“Beautiful material”

Size-Overall3%

“I like how theres a different variety of sizes”

Print Quality3%

“The prints are absolutely beautiful”

Fun/Entertainment Experience2%

“It made the birthday activity fun, creative, and memorable”

Design-Overall1%

“Cute designs”

What buyers complain about

Upholstery/Fabric Quality10%

“Poor fabric choice”

Quality-Overall8%

“Look cheap- not the best quality”

Print Quality8%

“Only Halloween print all selvedge cuts”

Advertised Vs Actual Product8%

“Not as advertised”

Material Quality7%

“Wrong description of fabric”

Value For Money7%

“Not a good value”

Color5%

“Mostly dark”

Thickness4%

“The material is thin”

Size-Overall3%

“Larger than expected”

Washability2%

“One was a weird washed out color orange with a different texture than the rest”

Top return reasons

Size-Overall27%

Color15%

Material Quality12%

Advertised Vs Actual Product11%

Quality-Overall9%

Value For Money8%

Print Quality2%

Metal Authenticity2%

Thin2%

Defective Material/Parts2%

Common questions

Is kaffe fassett fabric profitable to sell on Amazon United States?: The niche generates $150K/yr across 141 tracked products. 9 of 49 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the kaffe fassett fabric niche?: 37 brands and 80 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in kaffe fassett fabric?: Top complaints mined from reviews: Upholstery/Fabric Quality, Quality-Overall, Print Quality. The return rate is 1.9%.
When does demand for kaffe fassett fabric peak?: Demand peaks in Jul; the busiest month runs 1.7× the quietest.
What does it cost to enter the kaffe fassett fabric niche?: Listings span $5.08–$96.71; the average listing price is $26.11 (sweet spot $15–$100). The average incumbent carries 227 reviews — the moat a new listing must climb.