Is journaling kit profitable to sell on Amazon United States?

The niche generates $47K/yr across 93 tracked products. 7 of 14 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Skip it (47/100).

How competitive is the journaling kit niche?

66 brands and 88 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in journaling kit?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.9%.

When does demand for journaling kit peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the journaling kit niche?

Listings span $1.74–$28.26; the average listing price is $11.90 (sweet spot $15–$100). The average incumbent carries 4,249 reviews — the moat a new listing must climb.

journaling kit

Skip it

A small market ($47K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great21%

top-5 click share — an open shelf

Price range

Good$1.74–$28.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.90

avg listing price — sweet spot $15–$100

Review moat

Bad4,249.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Market size

Bad$47K

$47K/yr · 425K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, journaling kit is a $47K/yr Amazon United States market (425K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

journaling kit market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $60K–$71K; units × avg price
Conversion rate: 0.9%
Avg BSR: #178
Page quality: 0%
Prime: 98%
Sponsored: 84%
Out of stock: 3.2%
Avg brand age: 32 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

66 rising

Sellers

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

21%

Top 20: 51%

Open market

60%

emmoolife14%
Joyberg6%
PAPERAGE6%
Diuhofart5%
slapaflife5%
Draupnir4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top journaling kit search terms

ephemera117K/yr -4.8%0.5% conv.
journaling kit143K/yr -23.5%0.5% conv.
junk journal book103K/yr -24.0%0.8% conv.
junk journal ephemera16K/yr +7.4%1.0% conv.
journal for junk journaling13K/yr -37.2%1.2% conv.
empherma for junk journals10K/yr -24.2%0.4% conv.
journaling kits9K/yr +6.5%0.5% conv.
vintage junk journal6K/yr -24.7%0.7% conv.
journals for junk journaling5K/yr -7.1%0.7% conv.
junk journal clearance5K/yr -46.9%0.4% conv.

All search terms

Top journaling kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Joyberg Scrapbook 80 Pages Scrapbooking Supplies 8 x 8 In junk journal Album Suitable for Album Memory Book Wedding Anniversary Family DIY Craft Projects (Brown)

Joyberg$5.364.7★1,064 rev

emmoolife 348 Pcs Scrapbooking Supplies Kit Vintage Aesthetic Scrapbook Kit for Bullet Junk Journal Stationery A6 Grid Notebook DIY Journaling Supplies Birthday Craft Gift for Teen Girl Women

emmoolife$12.834.6★2,425 rev

Junk Journal 8.5x5.5 Half Letter 100 Unique Sheets 200 Pages Spiral Bound Notebook with Mixed Color Cardstocks Papers (110/130/180 GSM) Vintage Kraft Cover 1500gsm Gold Coil Art Journal for Writing Scrapbooking & DIY Craft

KAIU$17.244.5★44 rev

Draupnir 200pcs Vintage Junk Journal Supplies Scrapbook Supplies Scrapbooking Paper and Stickers Ephemera for Art Aesthetic Journaling Kit Collage(Art)

Draupnir$7.104.6★2,079 rev

slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies

slapaflife$6.234.5★197 rev

Newest

by launch date

KAIU$17.2444 rev

4mo ago

PAPERAGE Junk Journal & Scrapbook Kit Hardcover Blank Journal Notebook 20 Patterned Papers 8 Sticker Sheets 20 Die-Cut Shapes 2 Washi Tapes & Tape Roller Creative Journaling Supplies - Lavender

PAPERAGE$22.90360 rev

9mo ago

slapaflife 450 PCS Vintage Scrapbook Supplies Junk Journal Supplies Scrapbook Supplies Kit Include Flowers for Scrapbooking Planner Craft Supplies

slapaflife$6.23197 rev

11mo ago

Diuhofart Vintage Scrapbooking Kit 90 Sheets Garden Theme Scrapbook Stickers and Decorative Papers Collage Materials Ephemera for Junk Journal Supplies Journaling Crafts Arts Scrap Booking

Diuhofart$8.24109 rev

1y ago

Vintage Oil Painting Scrapbook Sticker Journaling Supplies for Junk Journal 500+ Scrapbooking Washi Stickers & 25 Ephemera Papers Art Scrapbook Supplies for Adults Teens Women Girls Junk Journal

emmoolife$10.312,367 rev

1y ago

What buyers say about journaling kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“The quality for the price is fair”

Adhesion/Stickiness10%

“stick really well”

Value For Money9%

“Great Deal”

Ease Of Use8%

“easy to control”

Paper Quality7%

“Great paper”

Color5%

“Beautiful color”

Advertised Vs Actual Product5%

“Better Than Expected”

Size-Overall4%

“Great size”

Design-Overall3%

“Beautiful design”

Gifting Purpose3%

“Gift was happy with it”

What buyers complain about

Adhesion/Stickiness21%

“Bad adhesive”

Size-Overall9%

“Size too small”

Quality-Overall9%

“Extremely low quality”

Durability7%

“Break so easily”

Value For Money6%

“I do think it's a bit overpriced for what you get”

Paper Quality5%

“Flimsy Paper”

Functionality-Overall4%

“Didnt work well”

Thickness3%

“It isn't super thick”

Advertised Vs Actual Product3%

“Not as advertised”

Ease Of Use3%

“Difficult to get to work”

Top return reasons

Size-Overall31%

Adhesion/Stickiness19%

Advertised Vs Actual Product9%

Value For Money8%

Quality-Overall5%

Paper Quality4%