Joey Logano

Shoppers searched for this 743K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months

743K

Growth, 90 days vs prior 90

+5.5%

Conversion, latest week

0.8%

Market size, estimated

$130Ka year

Peak month

May12.9× the quietest month

Top search term

nascar diecast 1 64268K searches a year

Listings sell for $22.68 on average, from $6.82 to $189.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $22.68 that is $0 to $2K a year per listing.

Average price

$22.68inside the $15 to $100 sweet spot

Price range

$6.82–$189.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 41.7% of listings are out of stock. The average listing ranks #2,297 within Model & Hobby Building. It carries 76 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

65%

Out of stock, average day

41.7%

Average rank

#2,297in Model & Hobby Building

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

76per listing

Listings tracked

81

71 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

71

Successful launches

10Amazon's first-year sales bar

Average brand age

36 months