joey logano
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Incredible76avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.68avg listing price — sweet spot $15–$100
Competition
Great23%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Okay$6.82–$189.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 743K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, joey logano is a $130K/yr Amazon United States market (743K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
joey logano market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $181K–$227K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #2,297
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 83%
- Out of stock
- 41.7%
- Avg brand age
- 36 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
15 rising
Sellers
30
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
23%
Top 20: 59%
Open market
5%
- Lionel Racing80%
- Hendrick Motorsports6%
- Checkered Flag Sports5%
- Himeeu2%
- Far Out Toys1%
- Losi1%
- Open — no brand owns it (9 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — +5.5% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.9×
Top joey logano search terms
- nascar diecast 1 64268K/yr
- nascar diecast153K/yr
- nascar toys60K/yr
- nascar diecast 1 64 202616K/yr
- nascar cars23K/yr
- lionel racing32K/yr
- nascar diecast 1 64 202562K/yr
- joey logano20K/yr
- nascar authentics21K/yr
- nascar authentics diecast 1 6416K/yr
Top joey logano products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lionel Racing Chase Elliott 2026 NAPA ARC Diecast Car 1:64 Scale
Lionel Racing$18.414.0★6 rev
Chase Briscoe 2025 Pocono 1st JGR Race Win ARC Diecast Car 1:64 Scale
Lionel Racing$18.445.0★3 rev
Christopher Bell 2026 DeWlt ARC Diecast Car 1:64 Scale
Lionel Racing$18.675.0★2 rev
Hendrick Motorsports Amazon Exclusive - 1:64 Diecast Replica - Candy Finish - Kyle Larson #5 Throwback
Hendrick Motorsports$20.184.0★10 rev
Lionel Racing 2025 Denny Hamlin Kings HI Soft Pretzel Bites ARC Diecast Car 1:64 Scale
Lionel Racing$18.945.0★2 rev
Newest
by launch date
Lionel Racing Tyler Reddick 2025 Superman/Upper Deck ARC Diecast Car 1:64 Scale
Lionel Racing$18.970 rev
Lionel Racing Chase Elliott 2026 NAPA ARC Diecast Car 1:64 Scale
Lionel Racing$18.416 rev
Lionel Racing Jimmie Johnson 2026 Carvana Race the Base San Diego ARC Diecast Car 1:64 Scale
Lionel Racing$19.050 rev
Kyle Larson 2026 HendrickCars ARC Chassis Diecast Car 1:64 Scale
Lionel Racing$18.444 rev
Kyle Larson 2026 VAL ARC Chassis Diecast Car 1:64 Scale
Lionel Racing$17.902 rev
Trending
90-day click momentumKyle Larson 2026 VAL ARC Chassis Diecast Car 1:64 Scale
Lionel Racing$17.904.0★
Lionel Racing 2025 Denny Hamlin Kings HI Soft Pretzel Bites ARC Diecast Car 1:64 Scale
Lionel Racing$18.945.0★
Alex Bowman 2026 Ally ARC Diecast Car 1:64 Scale
Lionel Racing$18.955.0★
Shane Van Gisbergen 2025 Wendy Breakfast Baconatr ARC Diecast Car 1:64 Scale
Lionel Racing$18.030.0★
Lionel Racing Tyler Reddick 2025 Superman/Upper Deck ARC Diecast Car 1:64 Scale
Lionel Racing$18.970.0★
What buyers say about joey logano
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and detailed products”
“Worth the $ Looks good”
“As shown”
“Displays very well”
“a perfect size”
“Great Gift”
“Lots of fun”
“Easy to use”
“great design”
“A pretty decent collection of diecast cars”
What buyers complain about
“Car smaller than anticipated”
“Not great quality”
“Too expensive for an off brand”
“Broke quickly”
“extremely cheap material compared to the most popular brands”
“False description”
“does no good when the shell of the car wont stay on the wheels/bottom half”
“No rubber tires on model”
“not very well constructed”
“lighter weight so they feel kinda cheap”
Top return reasons
Common questions
- Is joey logano profitable to sell on Amazon United States?
- The niche generates $130K/yr across 81 tracked products. 10 of 71 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the joey logano niche?
- 15 brands and 30 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in joey logano?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.5%.
- When does demand for joey logano peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.9× the quietest.
- What does it cost to enter the joey logano niche?
- Listings span $6.82–$189.67; the average listing price is $22.68 (sweet spot $15–$100). The average incumbent carries 76 reviews — the moat a new listing must climb.