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Jewelry Wire

Fail

Buyers convert on only 1.7% of searches, so Jewelry Wire is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$188K/yr893K searches / yr
90-day growth
+15.8%search demand this quarter
Competition
54%top-5 click share · 21 brands · 51 sellers

Flapen Score

Jewelry Wire against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Jewelry Wire is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jewelry Wire market on Amazon at a glance

Shoppers on Amazon United States searched for Jewelry Wire 893K times last year and spent an estimated $188K. The top 5 brands take 66% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 893K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months
893K
Growth, 90 days vs prior 90
+15.8%
Conversion, latest week
1.7%
Market size, estimated
$188Ka year
Peak month
May1.2× the quietest month
Top search term
jewelry wire233K searches a year

02 · Price

A sale here is worth $12.19.

Listings sell for $12.19 on average, from $5.23 to $24.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $12.19 that is $9K to $12K a year per listing.

Average price
$12.19under the $15 to $100 sweet spot
Price range
$5.23–$24.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$12K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #356 within Wire. It carries 1,933 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#356in Wire
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,933per listing
Listings tracked
29

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
39 months

Products

Top Jewelry Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

51

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

54%

Top 20: 88%

Open market

30%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Jewelry Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Jewelry Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jewelry wire233K/yr
  • wire for jewelry making132K/yr
  • beading wire112K/yr
  • beadalon63K/yr
  • jewelry wire for jewelry making65K/yr
  • jewelry making wire47K/yr
  • bead wire35K/yr
  • beading wire for jewelry making33K/yr
  • artistic wire23K/yr
  • wire wrapping24K/yr

Reviews and returns

What reviews say buyers love and hate about Jewelry Wire

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Thickness”
1.6%of orders come back
“its too thick for what I needed”
A buyer, on “Thickness”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Jewelry Wire questions

Answered from the same tracked data.