jewelry making supplies
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 6% kills the launch gate
Market size
Good$809K$809K/yr · 3.6M searches
Avg price
Good$14.09avg listing price — sweet spot $15–$100
Price range
Good$1.61–$34.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,953.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jewelry making supplies is a $809K/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 30% of demand. Verdict: Worth a look — 63/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $845K–$1.1M
- units × avg price
- Launch success
- 63%
- 5 of 8 new (360d)
- Conversion rate
- 1.6%
- Avg BSR
- #994
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 162 days
Competition
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
71 rising
Sellers
102
Top-5 brand share
30%
Top 20: 65%
Top-5 click share
21%
Top 20: 50%
Open market
67%
- PAXCOO7%
- shynek6%
- Xmada6%
- Acejoz6%
- FIVEIZERO5%
- anezus3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 103 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xmada Jewelry Making Supplies Kit - 1587 PCS Beads Crystal Beads Jewelry Pliers Beading Wire Earring Hooks Rings Bracelets for Girls and Adults
Xmada$24.164.6★2,624 rev
Acejoz 1200 Pcs Crimp Beads Supplies for Jewelry Making Including Crimp Covers Crimp Tubes and Wire Guardians Lobster Clasps Jump Rings Crimping Pliers and Beading Wire for Bracelets Making
Acejoz$9.794.4★1,595 rev
shynek 1857 Pcs Jewelry Making Supplies Kit for Adults Jewelry Making Tools with Earring Hooks Findings Wires Chains and Helping Hands for Crafts Making and Repair
shynek$34.144.5★4,307 rev
FIVEIZERO 900 PCS Eye Pins and Flat Head Pins for Jewelry Making Metal Eyepins Headpins & Ball Head Pins for DIY Earrings Necklaces Bracelets Pendants 1.2 1.6 2 Gold & Silver
FIVEIZERO$9.594.4★549 rev
Amrules 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Open/Close Tools Pliers Tweezers Lobster Clasps Jewelry Jump Rings for Crafts and Key Chains (Silver and Gold)
Amrules$6.614.5★1,076 rev
Newest
by launch date
60Pcs Natural Indian Agate Beads 6mm Round Gemstone Loose Beads Strand (15) for Jewelry Making DIY Necklace & Bracelet Supplies
Generic$1.6111 rev
Qulltk 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Plier Tweezer Lobster Claw Clasps Open Rings for Crafts & Keychains (1200Pcs Silver and Gold)
Qulltk$7.67261 rev
Queenme Jewelry Making Supplies Kit: 1200pcs Crystal Beads for Adults DIY Bracelet & Earring Making Complete Craft Tools Set for Women Home Hobbyists
Queenme$20.0012 rev
1.1mm 1000pcs Loose White CZ Zircon 5A Round Cut Synthetic Cubic Zirconia Stones Excellent Brilliant Cut
AierCrystal$7.1033 rev
Crekeso 341Pcs Charms Keychain Making Kit Complete DIY Bag Charm Supplies Kit with Chains Clips Hooks Pliers for Girls Kids Jewelry Craft Making
Crekeso$22.5727 rev
Trending
90-day click momentum
Lemonkey 24 Pack Necklace Chains Bulk Gold Plated DIY Cable Link Chains for Jewelry Making 20 Inches
Lemonkey$9.104.3★
1.1mm 1000pcs Loose White CZ Zircon 5A Round Cut Synthetic Cubic Zirconia Stones Excellent Brilliant Cut
AierCrystal$7.104.4★
60Pcs Natural Indian Agate Beads 6mm Round Gemstone Loose Beads Strand (15) for Jewelry Making DIY Necklace & Bracelet Supplies
Generic$1.614.9★
1080pcs 4mm Natural Round Stone Beads Gemstone Crystal Loose Beads Smooth Bead for Bracelet Necklace Earring Jewelry Making Kit
Xilitata$21.974.5★
50pcs Natural Semi-Precious Stone Large Hole Loose Beads Abacus Shape Fashionable Opal Amethyst Unakite Rose Quartz Charm Beads for Making Necklace Bracelet
Zotoone$14.824.5★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Very affordable”
“variety of colors”
“Ease of use”
“As Described”
“the glue is perfect”
“also love that their are different sizes, it's very convenient”
“Excellent gift”
“it didn't break”
“Does the job very well”
What buyers complain about
“some of them wont even fit at all”
“Cheap quality”
“the colors were completely different”
“Completely broken”
“Very hard to get out”
“False advertisement”
“Big struggle and NO adhesion”
“Not really 100 prices I”
“Metal bends easily”
“No directions”
Top return reasons
Common questions
- Is jewelry making supplies profitable to sell on Amazon United States?
- The niche generates $809K/yr across 103 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +11.5%. Flapen's verdict: Worth a look (63/100).
- How competitive is the jewelry making supplies niche?
- 71 brands and 102 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 30% of demand.
- What do buyers complain about in jewelry making supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.3%.
- When does demand for jewelry making supplies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the jewelry making supplies niche?
- Listings span $1.61–$34.14; the average listing price is $14.09 (sweet spot $15–$100). The average incumbent carries 2,954 reviews — the moat a new listing must climb.
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