jewelry making supplies
Launch itA $1.2M/yr market growing +14.3% this quarter with returns at 1.3% — clears our launch bar.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 3.6M searches
Avg price
Good$14.45avg listing price — sweet spot $15–$100
Price range
Good$4.45–$33.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+14.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,627.37avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, jewelry making supplies is a $1.2M/yr Amazon United States market (3.6M searches/yr). The top 5 brands hold 31% of demand. Verdict: Launch it — 65/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
jewelry making supplies market data
- Units sold / yr
- 60K–80K
- avg 500–750/product
- Revenue / yr
- $867K–$1.2M
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #575
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.1%
- Avg brand age
- 36 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
68 rising
Sellers
112
Top-5 brand share
31%
Top 20: 67%
Top-5 click share
24%
Top 20: 52%
Open market
65%
- shynek8%
- Acejoz7%
- PAXCOO6%
- FIVEIZERO5%
- Xmada5%
- Funtopia4%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +14.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top jewelry making supplies search terms
- jewelry making supplies2.2M/yr
- gemstone beads185K/yr
- stone beads172K/yr
- beading supplies195K/yr
- gemstone beads for jewelry making89K/yr
- 8mm glass beads107K/yr
- assorted glass beads83K/yr
- stone beads for jewelry making85K/yr
- jewelry making supplies for adults167K/yr
- crystals for jewelry making71K/yr
Top jewelry making supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
shynek 1857 Pcs Jewelry Making Supplies Kit for Adults Jewelry Making Tools with Earring Hooks Findings Wires Chains and Helping Hands for Crafts Making and Repair
shynek$33.614.5★4,335 rev
Acejoz 1200 Pcs Crimp Beads Supplies for Jewelry Making Including Crimp Covers Crimp Tubes and Wire Guardians Lobster Clasps Jump Rings Crimping Pliers and Beading Wire for Bracelets Making
Acejoz$9.914.3★1,686 rev
Xmada Jewelry Making Supplies Kit - 1587 PCS Beads Crystal Beads Jewelry Pliers Beading Wire Earring Hooks Rings Bracelets for Girls and Adults
Xmada$24.274.6★2,648 rev
FIVEIZERO 900 PCS Eye Pins Head Pins and Ball Pins Gold & Silver 3 Size
FIVEIZERO$9.764.4★606 rev
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies
Funtopia$10.614.7★2,011 rev
Newest
by launch date
Qulltk 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Plier Tweezer Lobster Claw Clasps Open Rings for Crafts & Keychains (1200Pcs Silver and Gold)
Qulltk$7.70395 rev
Zefy 996 Pcs 6mm Natural Stone Beads Beads for Jewelry Making (20 Colors)
Zefy$24.85286 rev
Laopottbeads 800Pcs 4/6/8/10mm Crystal Glass Beads for Jewelry Making Beads for Bracelets Necklace Pendants Making Supplies(Silver Champagne)
Laopottbeads$9.931,111 rev
FIVEIZERO 900 PCS Eye Pins Head Pins and Ball Pins Gold & Silver 3 Size
FIVEIZERO$9.76606 rev
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies
Funtopia$10.612,011 rev
Trending
90-day click momentumQulltk 1200 Pcs Jump Rings for Jewelry Making Supplies Necklace Repair Kit with Plier Tweezer Lobster Claw Clasps Open Rings for Crafts & Keychains (1200Pcs Silver and Gold)
Qulltk$7.704.6★
Funtopia 1368pcs 6mm Glass Beads for Bracelets Jewelry Making Supplies
Funtopia$10.614.7★
720pcs 6mm Natural Round Stone Beads Gemstone Crystal Loose Beads Smooth Bead for Bracelet Necklace Earring Jewelry Making Kit
Xilitata$22.804.6★
Acejoz 1200 Pcs Crimp Beads Supplies for Jewelry Making Including Crimp Covers Crimp Tubes and Wire Guardians Lobster Clasps Jump Rings Crimping Pliers and Beading Wire for Bracelets Making
Acejoz$9.914.3★
Zefy 996 Pcs 6mm Natural Stone Beads Beads for Jewelry Making (20 Colors)
Zefy$24.854.7★
What buyers say about jewelry making supplies
What buyers praise and complain about, mined from review topics.What buyers love
“good quality beads”
“Great color choices”
“Great value for the money”
“easy to open”
“As Described”
“perfect fit”
“Glue is great”
“Great for gifting”
“Does not break easily”
“Fun gifts for the kids”
What buyers complain about
“Really small”
“Cheap quality”
“all very dark”
“Broke after a few uses”
“Item not as described”
“Not strong”
“Wish the price was a bit cheaper though”
“hard to work with”
“not the glue”
“No directions”
Top return reasons
Common questions
- Is jewelry making supplies profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 97 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +14.3%. Flapen's verdict: Launch it (65/100).
- How competitive is the jewelry making supplies niche?
- 68 brands and 112 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 31% of demand.
- What do buyers complain about in jewelry making supplies?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.3%.
- When does demand for jewelry making supplies peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the jewelry making supplies niche?
- Listings span $4.45–$33.90; the average listing price is $14.45 (sweet spot $15–$100). The average incumbent carries 2,627 reviews — the moat a new listing must climb.