jewelry findings
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but soft demand (-0.9% this quarter) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Price range
Good$4.46–$30.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,882.3avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.80avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$112K$112K/yr · 239K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, jewelry findings is a $112K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
jewelry findings market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $86K–$108K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #712
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.1%
- Avg brand age
- 37 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
49
Top-5 brand share
42%
Top 20: 85%
Top-5 click share
35%
Top 20: 74%
Open market
53%
- Huucky12%
- Aiythouy10%
- LOBE MIRACLE8%
- MENKEY7%
- Modacraft6%
- DRWATE5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -0.9% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 2.1×
Top jewelry findings search terms
- earring findings71K/yr
- diy earrings17K/yr
- earrings for jewelry making13K/yr
- earrings kit12K/yr
- earring making kit for kids13K/yr
- earring hardware11K/yr
- earring parts for jewelry making10K/yr
- earring parts10K/yr
- earring diy7K/yr
- jewelry making earrings7K/yr
Top jewelry findings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hypoallergenic Earring Hooks for Jewelry Making 600 Pcs Earring Making Kit
Aiythouy$7.064.6★1,458 rev
925 Sterling Silver Earring Hooks 150 PCS/75 Pairs Ear Wires Fish Hooks
Huucky$8.954.6★4,901 rev
Lobe Miracle Clear Earring Support Patches 1 Pack (60 Patches)
LOBE MIRACLE$8.964.4★10,033 rev
Hypoallergenic Earring Making Kit modacraft 2000Pcs Earring Making Supplies Kit with Hypoallergenic Hooks Earring Findings Backs Pins Jump Rings for Jewelry Making Supplies
Modacraft$10.144.4★1,555 rev
TOAOB 150pcs Hypoallergenic Earring Hooks Mixed Colors Ear Wire Hooks Earring Making Kit with 1000pcs Open Jump Rings 200pcs Earrings Backs for Jewelry Making Findings
TOAOB THE ONE AND ONLY BABY$7.784.6★1,563 rev
Newest
by launch date
Queenme Earring Making Supplies Kit: Complete Set for Jewelry Repair
Queenme$14.9513 rev
WildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)
WildVibe$9.223,428 rev
120Pcs Hypoallergenic Ball Studs for Jewelry Making Round Ball Earring Posts Balls Post Earring Studs with Loop and 200Pcs Clear Earring Backs for DIY Jewelry Making(KC Gold and White K)
Oubaka$9.73292 rev
Nkwuire 4 Colors Earring Hooks 890 Pcs Earring Making Supplies Kit with Ear Wires Hooks Open Jump Rings and Earring Backs for Jewelry Making Findings
Nkwuire$4.85272 rev
Earring Making Kit with 940 PCS Beading Hoop Earring Finding Component Accessories Hooks Jump Rings Loop Earring Backs Beads and Charms for Jewelry Making Earring DIY Craft
DRWATE$11.81145 rev
Trending
90-day click momentumWildVibe 16g Clear Earrings for Sports Work Surgery - Bioflex Plastic Earrings Tragus Piercing Jewelry Clear Labret Retainer Piercings 10pc Set - Plastic Stud Earrings for Cartilage Helix Tragus Lip Medusa Monroe - 8mm (5/16)
WildVibe$9.224.4★
Queenme Earring Making Supplies Kit: Complete Set for Jewelry Repair
Queenme$14.954.4★
Lobe Miracle Clear Earring Support Patches 1 Pack (60 Patches)
LOBE MIRACLE$8.964.4★
SUNNYCLUE 1 Box 80Pcs 40 Pairs Leverback Earring Hooks Real 18K Gold Plated Stainless Steel Round Lever Back Clasp Huggie Hoop French Ear Wire Leverbacks Hook for Jewelry Making Earrings Findings
SUNNYCLUE$8.504.3★
925 Sterling Silver Earring Hooks 120 PCS/60 Pairs Ear Wires Fish Hooks
MENKEY$9.004.6★
What buyers say about jewelry findings
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to insert”
“Make tons of high quality earrings”
“As advertised”
“Great deal”
“Fit good”
“comfortable to wear”
“Seems durable”
“Good variety of color”
“Fun for hours”
“Good for Sports”
What buyers complain about
“Too small”
“Difficult to use”
“Cheap quality”
“Im allergic to some metals”
“Breaks easily”
“Not as effective as it seems”
“A little fragile”
“Not worth the money”
“Not as shown”
“Very yellow”
Top return reasons
Common questions
- Is jewelry findings profitable to sell on Amazon United States?
- The niche generates $112K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the jewelry findings niche?
- 41 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in jewelry findings?
- Top complaints mined from reviews: Size-Overall, Ease Of Use, Quality-Overall. The return rate is 1.1%.
- When does demand for jewelry findings peak?
- Demand peaks in Sep; the busiest month runs 2.1× the quietest.
- What does it cost to enter the jewelry findings niche?
- Listings span $4.46–$30.39; the average listing price is $10.80 (sweet spot $15–$100). The average incumbent carries 1,882 reviews — the moat a new listing must climb.