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Jelly Rolls for Quilting

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -21.0% this quarter, so Jelly Rolls for Quilting is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 46
Market size
$464K/yr1.6M searches / yr
90-day growth
-21.0%search demand this quarter
Competition
23%top-5 click share · 51 brands · 101 sellers

Flapen Score

Jelly Rolls for Quilting against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Jelly Rolls for Quilting is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Jelly Rolls for Quilting market on Amazon at a glance

Shoppers on Amazon United States searched for Jelly Rolls for Quilting 1.6M times last year and spent an estimated $464K. The top 5 brands take 46% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $464K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
1.4%
Market size, estimated
$464Ka year
Peak month
January1.5× the quietest month
Top search term
jelly roll fabric774K searches a year

02 · Price

A sale here is worth $21.06.

Listings sell for $21.06 on average, from $2.43 to $55.36. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 100 to 250 of them. At $21.06 that is $2K to $5K a year per listing.

Average price
$21.06inside the $15 to $100 sweet spot
Price range
$2.43–$55.36
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #779 within Fabric. It carries 802 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
95%
Out of stock, average day
1.6%
Average rank
#779in Fabric
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
802per listing
Listings tracked
92

04 · Newcomers

4 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Jelly Rolls for Quilting products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

51 falling

Sellers

101

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

23%

Top 20: 55%

Open market

51%

  • Brand 117%
  • Brand 212%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Jelly Rolls for Quilting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Jelly Rolls for Quilting search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jelly roll fabric774K/yr
  • jelly roll fabric clearance120K/yr
  • jelly roll157K/yr
  • jelly rolls for quilting clearance109K/yr
  • fabric strips52K/yr
  • jellyroll fabric for quilting65K/yr
  • jelly rolls51K/yr
  • jelly rolls for quilting44K/yr
  • fabric jelly roll28K/yr
  • fabric roll30K/yr

Reviews and returns

What reviews say buyers love and hate about Jelly Rolls for Quilting

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
13%of negative reviews mention “Material Quality”
0.9%of orders come back
“Material frets alot”
A buyer, on “Material Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Jelly Rolls for Quilting questions

Answered from the same tracked data.