Is jelly rolls for quilting profitable to sell on Amazon United States?

The niche generates $464K/yr across 92 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the jelly rolls for quilting niche?

51 brands and 101 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in jelly rolls for quilting?

Top complaints mined from reviews: Material Quality, Size-Overall, Thickness. The return rate is 0.9%.

When does demand for jelly rolls for quilting peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the jelly rolls for quilting niche?

Listings span $2.43–$55.36; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.

jelly rolls for quilting

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Avg price

Great$21.06

avg listing price — sweet spot $15–$100

Brand share

Great46%

top-5 brand share — no brand owns this niche

Price range

Great$2.43–$55.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good801.59

avg incumbent reviews — the moat a new listing must climb

Market size

Good$464K

$464K/yr · 1.6M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-21.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, jelly rolls for quilting is a $464K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

jelly rolls for quilting market data

Units sold / yr: 25K–30K; avg 100–250/product
Revenue / yr: $527K–$632K; units × avg price
Conversion rate: 1.4%
Avg BSR: #779
Page quality: 0%
Prime: 95%
Sponsored: 92%
Out of stock: 1.6%
Avg brand age: 41 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

101

Top-5 brand share

46%

Top 20: 81%

Top-5 click share

23%

Top 20: 55%

Open market

51%

Tinyspool & Co.17%
craftido12%
NEEDLES QUILT STUDIO7%
Josojoou5%
newamishquilt4%
Hosuly3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top jelly rolls for quilting search terms

jelly roll fabric774K/yr -34.6%0.9% conv.
jelly roll fabric clearance120K/yr +32.0%1.2% conv.
jelly roll157K/yr -22.7%0.3% conv.
jelly rolls for quilting clearance109K/yr -25.3%1.2% conv.
fabric strips52K/yr +29.6%0.5% conv.
jellyroll fabric for quilting65K/yr -19.4%0.7% conv.
jelly rolls51K/yr -14.9%1.0% conv.
jelly rolls for quilting44K/yr +4.9%0.8% conv.
fabric jelly roll28K/yr -16.1%0.8% conv.
fabric roll30K/yr -10.5%0.1% conv.

All search terms

Top jelly rolls for quilting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tinyspool & Co.s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies Crafting and Sewing Soft Cotton Strip for Blanket Rug Upholstery Home Decor and Purse Making Cottagecore

Tinyspool & Co.$28.104.8★2,968 rev

Craftido-20 Options-100% Cotton Jelly Roll Fabric Precut Strips for Quilting Crafting and Sewing 40 Strips 2.5 x 44 Assorted Bundles for Rug Quilt Project DIY Craft and Home Decor-Cottage Bloom

craftido$27.464.8★546 rev

Tinyspool & Co.s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies Crafting and Sewing Soft Cotton Strip for Blanket Rug Upholstery Home Decor and Purse Making Merry Mermaid

Tinyspool & Co.$27.984.8★2,968 rev

Tinyspool & Co.s Twirlie Roll 40 Precut Quilting Fabric Strips for Quilting Supplies Crafting Sewing Soft Cotton Strip for Blanket Rug Upholstery Home Decor and Purse Making Waterlily Pond

Tinyspool & Co.$28.124.8★2,968 rev

Stitch & Sparkle Indonesian Premium Batik Cotton Vibrant Dreams Jelly Roll 2.5x 44 20 Pieces

Stitch & Sparkle$12.414.4★205 rev

Newest

by launch date

Whaline 40 Pcs Hydrangea Cotton Fabric Strips Spring Fabric Bundles Blue Flower Plaid Stripe Quilting Patchwork for DIY Sewing Craft Decor 2.6 x 39.4 Inch

Whaline$21.9516 rev

6mo ago

Premium Cotton Jelly Roll Fabric Precut Strips - 40 Strips 2.5 x 39.4 for Quilting Sewing & Crafting - Assorted Prints Fabric Bundles for DIY Projects Home Decor (Garden Flowers)

Xdkyzrs$18.9544 rev

7mo ago

TAHULIK 42Pcs Jelly Roll Fabric Strips 2.5 x 20 Inch Soft Cotton

TAHULIK$9.5611 rev

8mo ago

42Pcs Jelly Roll Fabric Strips 2.5 x 39.4 Inch Pre-Cut Cotton Strips Bundles 100% Cotton Jelly Patchwork Vintage Floral Fabric for Quilting Crafting and Sewing

Josojoou$17.0844 rev

10mo ago

Jelly Roll Fabric 100% Cotton Quilting Fabric 40 Pre-Cut Strips (2.5 x 44 Inch) for Quilting and Sewing - 10 Assorted Floral Prints-Paisley Floral

newamishquilt$18.611,005 rev

1y ago

What buyers say about jelly rolls for quilting

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Colors are as shown”

Upholstery/Fabric Quality15%

“Beautiful Fabric”

Quality-Overall12%

“Good quality and great color selection”

Ease Of Use7%

“Ease of use”

Advertised Vs Actual Product7%

“As described”

Stitch/Finish/Polish6%

“quilting pieces together so you can get accurate seam alignments”

Value For Money6%

“Excellent price”

Material Quality5%

“the material is pretty”

Print Quality3%

“Good prints”

Design-Overall3%

“all the designs match”

What buyers complain about

Material Quality13%

“Material frets alot”

Size-Overall10%

“These are small”

Thickness8%

“This is a little thinner of material”

Quality-Overall7%

“Low Quality”

Color7%

“The colors are off”

Upholstery/Fabric Quality6%

“Thin fabric”

Advertised Vs Actual Product3%

“Misleading description”

Value For Money2%

“A little pricey”

Ease Of Use2%

“So hard to use”

Print Quality2%

“the prints are not good either”

Top return reasons

Size-Overall26%

Material Quality26%

Color13%

Advertised Vs Actual Product9%

Value For Money5%

Thin4%

Quality-Overall3%

Display Colors3%

Defective Material/Parts1%

Functionality-Overall1%

Common questions

Is jelly rolls for quilting profitable to sell on Amazon United States?: The niche generates $464K/yr across 92 tracked products. 4 of 27 products launched in the last 360 days are still selling. 90-day search growth is -21.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the jelly rolls for quilting niche?: 51 brands and 101 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in jelly rolls for quilting?: Top complaints mined from reviews: Material Quality, Size-Overall, Thickness. The return rate is 0.9%.
When does demand for jelly rolls for quilting peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the jelly rolls for quilting niche?: Listings span $2.43–$55.36; the average listing price is $21.06 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.