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Janome Sewing Machine

Fail

Products sell for $497.55 on average, outside the sweet spot, so Janome Sewing Machine is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$2.9M/yr1.0M searches / yr
90-day growth
-6.3%search demand this quarter
Competition
34%top-5 click share · 7 brands · 80 sellers

Flapen Score

Janome Sewing Machine against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Janome Sewing Machine is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Janome Sewing Machine market on Amazon at a glance

Shoppers on Amazon United States searched for Janome Sewing Machine 1.0M times last year and spent an estimated $2.9M. The top 5 brands take 97% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.9M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
0.6%
Market size, estimated
$2.9Ma year
Top search term
janome sewing machine333K searches a year

02 · Price

A sale here is worth $497.55.

Listings sell for $497.55 on average, from $24.33 to $1858.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $497.55 that is $0 to $50K a year per listing.

Average price
$497.55above the $15 to $100 sweet spot
Price range
$24.33–$1858.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$50K
Returns
4.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #186 within Sewing Machines. It carries 1,847 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
3.6%
Average rank
#186in Sewing Machines
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,847per listing
Listings tracked
55

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
39 months

Products

Top Janome Sewing Machine products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

$0$88K$176K$265K$353K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

80

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

34%

Top 20: 67%

Open market

1%

  • Janome51%
  • Brother19%
  • JUKI17%
  • SINGER7%
  • VEVOR4%
  • SewLaVie2%
  • Open — no brand owns it (1 brand, 1%)

Search terms

Top Janome Sewing Machine search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • janome sewing machine333K/yr
  • juki sewing machines159K/yr
  • industrial sewing machine118K/yr
  • janome68K/yr
  • juki sewing machine60K/yr
  • quilting machine64K/yr
  • upholstery sewing machine31K/yr
  • brother xr955033K/yr
  • sewing machine janome22K/yr
  • brother sq928521K/yr

Reviews and returns

What reviews say buyers love and hate about Janome Sewing Machine

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Stitch/Finish/Polish”
11%of negative reviews mention “Durability”
4.7%of orders come back
“broken after one week”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Janome Sewing Machine questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data