Is janome sewing machine profitable to sell on Amazon United States?

The niche generates $2.9M/yr across 55 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Skip it (41/100).

How competitive is the janome sewing machine niche?

7 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 97% of demand.

What do buyers complain about in janome sewing machine?

Top complaints mined from reviews: Durability, Functionality-Overall, Stitch/Finish/Polish. The return rate is 4.7%.

What does it cost to enter the janome sewing machine niche?

Listings span $24.33–$1858.49; the average listing price is $497.55 (sweet spot $15–$100). The average incumbent carries 1,847 reviews — the moat a new listing must climb.

janome sewing machine

Skip it

Pricing outside the sweet spot ($497.55 avg) — this niche doesn't clear our bar today.

Market size

Incredible$2.9M

$2.9M/yr · 1.0M searches

Competition

Great34%

top-5 click share — an open shelf

Review moat

Okay1,846.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Growth

Bad-6.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Brand share

Bad97%

top-5 brand share — brand-locked demand

Price range

Bad$24.33–$1858.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad$497.55

avg listing price — sweet spot $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, janome sewing machine is a $2.9M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 41/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

janome sewing machine market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $2.5M–$3.0M; units × avg price
Conversion rate: 0.6%
Avg BSR: #186
Page quality: 0%
Prime: 80%
Sponsored: 87%
Out of stock: 3.6%
Avg brand age: 39 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

7 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

34%

Top 20: 67%

Open market

Janome51%
Brother19%
JUKI17%
SINGER7%
VEVOR4%
SewLaVie2%
Open — no brand owns it (1 brand, 1%)

Top janome sewing machine search terms

janome sewing machine333K/yr -4.0%0.5% conv.
juki sewing machines159K/yr -12.2%0.2% conv.
industrial sewing machine118K/yr -16.8%0.1% conv.
janome68K/yr +7.0%0.2% conv.
juki sewing machine60K/yr -2.7%0.1% conv.
quilting machine64K/yr -1.3%0.2% conv.
upholstery sewing machine31K/yr +8.4%0.2% conv.
brother xr955033K/yr -15.5%2.8% conv.
sewing machine janome22K/yr +3.5%0.6% conv.
brother sq928521K/yr -18.1%0.4% conv.

All search terms

Top janome sewing machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brother XR9550 Sewing and Quilting Machine Computerized 165 Built-in Stitches LCD Display Wide Table 8 Included Presser Feet White

Brother$239.974.6★4,707 rev

Janome JW8100 Fully-Featured Computerized Sewing Machine with 100 Stitches 7 Buttonholes Hard Cover Extension Table and 22 Accessories

Janome$355.724.6★947 rev

Janome Arctic Crystal Easy-to-Use Sewing Machine with Interior Metal Frame Bobbin Diagram Tutorial Videos Made with Beginners in Mind for Garments Patchwork Light Quilting

Janome$134.974.4★1,359 rev

Janome 1522DG Mechanical Sewing Machine - Aesthetic Dark Gray Sewing Machine for Beginners 22 Built in Stitches 1 Step Buttonhole Heavy Duty Metal Frame Built in Needle Threader for Easy Use

Janome$216.444.4★116 rev

Janome Toile Romance Easy-to-Use 15-Stitch Sewing Machine Officially Licensed Bridgerton Collection

Janome$203.744.4★1,359 rev

Newest

by launch date

SewLaVie 1130 Computerized Sewing and Quilting Machine 300 Stitches LCD Screen 1-Step Buttonhole Speed Control Wide Table Sewing Machine for Clothes & Jeans Sews Multiple Layers of Denim

SewLaVie$237.4025 rev

3mo ago

Janome Toile Romance Easy-to-Use 15-Stitch Sewing Machine Officially Licensed Bridgerton Collection

Janome$203.741,359 rev

8mo ago

Janome 1522DG Mechanical Sewing Machine - Aesthetic Dark Gray Sewing Machine for Beginners 22 Built in Stitches 1 Step Buttonhole Heavy Duty Metal Frame Built in Needle Threader for Easy Use

Janome$216.44116 rev

1y ago

VEVOR Industrial Sewing Machine 550W Servo Motor and Table Stand 5000s.p.m Heavy-duty Lockstitch Sewing Machine Clear Control Panel and Electro-mechanization Intelligent Start-stop for Easy Use

VEVOR$449.6795 rev

2y ago

Janome 3160QDC-G Sewing and Quilting Machine with Bonus Quilt Kit!

Janome$697.77596 rev

3y ago

What buyers say about janome sewing machine

What buyers praise and complain about, mined from review topics.

What buyers love

Stitch/Finish/Polish19%

“Great stitching”

Ease Of Use17%

“Easy to handle”

Quality-Overall13%

“Great quality, delivered on time, smooth operation,”

Value For Money9%

“Good deal”

Efficiency3%

“Works extremely smoothly”

Strength3%

“It is sturdy”

Weight Light3%

“It is lightweight so easy to setup when I need it”

Advertised Vs Actual Product3%

“works as advertised”

Durability3%

“Durable and easy to use”

Instructions/User Manual/Troubleshooting3%

“Easy instructions”

What buyers complain about

Durability11%

“broken after one week”

Functionality-Overall11%

“Not functioning properly”

Stitch/Finish/Polish9%

“Always trouble for stitch”

Instructions/User Manual/Troubleshooting7%

“No manual”

Quality-Overall7%

“Disappointing dip in quality”

Ease Of Use5%

“Difficult to use”

Jamming/Clogging5%

“It jams constantly”

Value For Money4%

“which is quite costly”

Noise Level3%

“very noisy”

Product Condition2%

“Refurbished Model”

Top return reasons

Functionality-Overall18%

Stitch/Finish/Polish16%

Defective Material/Parts14%

Value For Money9%

Advertised Vs Actual Product5%

Size-Overall5%

Ease Of Use3%