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52

ivory cardstock

Worth a look

Shows searches that convert (11.8% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 30Growth 41Conversion 94Competition 50Returns 78Price range 51Avg price 78Brand share 46Review moat 77Quality gap 21

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Returns

Great1.9%

return rate — above 5% kills the launch gate

Avg price

Great$16.00

avg listing price — sweet spot $15–$100

Review moat

Great459

avg incumbent reviews — the moat a new listing must climb

Price range

Good$5.88–$24.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Market size

Okay$133K

$133K/yr · 71K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, ivory cardstock is a $133K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

ivory cardstock market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$160K–$200K
units × avg price
Conversion rate
11.8%
Avg BSR
#96
Page quality
0%
Prime
100%
Sponsored
95%
Out of stock
1.0%
Avg brand age
54 months
Avg seller age
161 days

Competition & brand share

The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

70

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

18%

  • Aidunmis27%
  • Goefun26%
  • Neenah9%
  • Astrobrights8%
  • Sylroal7%
  • Nichela5%
  • Open — no brand owns it (7 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.
2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.8×

Top ivory cardstock search terms

  • ivory cardstock27K/yr
  • off white cardstock13K/yr
  • ivory cardstock 8.5 x 1111K/yr
  • ivory card stock4K/yr
  • cardstock ivory4K/yr
  • off white cardstock 8.5 x 113K/yr
  • ivory card stock paper 8.5 x 113K/yr
  • off white card stock3K/yr
  • cardstock off white3K/yr
All search terms

Top ivory cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$13K20%$27K30%$40K40%$53K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about ivory cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality cardstock”

Paper Quality18%

“Beautiful paper”

Advertised Vs Actual Product15%

“Exactly what I needed”

Color7%

“perfect color”

Print Quality6%

“Great looking - Easy to print on”

Value For Money5%

“and affordable”

Compatibility-Overall4%

“Worked perfect with laser printer”

Thickness3%

“it was the perfect thickness”

Design-Overall2%

“Satisfied with product good construction”

Weight Light2%

“Nice weight”

What buyers complain about

Color24%

“I received the wrong color”

Thickness13%

“This paper is too thick for a standard printer”

Paper Quality12%

“Paper needs padding like other fragile items”

Paper Brightness7%

“Good color however there was a major crack in the paper that goes through most of the stack”

Quality-Overall6%

“not the best quality”

Advertised Vs Actual Product6%

“Misleading”

Smell3%

“it's not a perfume”

Weight Light3%

“It not heavyweight at all”

Functionality-Overall2%

“another HP printer will not”

Ease Of Use1%

“Cant use it”

Top return reasons

Color43%
Paper Quality13%
Value For Money7%
Size-Overall6%
Paper Brightness4%
Advertised Vs Actual Product4%
Thickness3%
Display Colors3%
Thin2%
Compatibility-Overall2%

Common questions

Is ivory cardstock profitable to sell on Amazon United States?
The niche generates $133K/yr across 19 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the ivory cardstock niche?
13 brands and 70 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in ivory cardstock?
Top complaints mined from reviews: Color, Thickness, Paper Quality. The return rate is 1.9%.
When does demand for ivory cardstock peak?
Demand peaks in May; the busiest month runs 1.8× the quietest.
What does it cost to enter the ivory cardstock niche?
Listings span $5.88–$24.51; the average listing price is $16.00 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.