Itzy
FailShoppers spend an estimated $22K a year here, so Itzy is a Fail.
- Flapen Score
- 31 / 100Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 4631
- Market size
- $22K/yr95K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 38 sellers
Flapen Score
Itzy against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Itzy is stronger. Inside it, weaker.
Market
The Itzy market on Amazon at a glance
Shoppers on Amazon United States searched for Itzy 95K times last year and spent an estimated $22K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 95K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $22Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- itzy album42K searches a year
02 · Price
A sale here is worth $32.65.
Listings sell for $32.65 on average, from $10.08 to $169.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.65 that is $0 to $3K a year per listing.
- Average price
- $32.65inside the $15 to $100 sweet spot
- Price range
- $10.08–$169.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #1,923 within Scrapbooking & Stamping. It carries 119 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 96%
- Out of stock, average day
- 20.1%
- Average rank
- #1,923in Scrapbooking & Stamping
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 119per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Itzy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![ITZY - [ SPECIAL EDITION] Crazy In Love The 1st Album + Extra Photocards Set (Jewel case ver.) Purple](https://m.media-amazon.com/images/I/41cO4zBf1SL.jpg)
ITZY - [ SPECIAL EDITION] Crazy In Love The 1st Album + Extra Photocards Set (Jewel case ver.) Purple
- Price
- $21.50
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 4y ago
![ITZY - 10th Mini Album [Girls Will Be Girls] (Folder Ver.) P.O.B + [Special Extra Photocard]](https://m.media-amazon.com/images/I/41bLv4E994L.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] (Folder Ver.) P.O.B + [Special Extra Photocard]
- Price
- $17.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
![ITZY - KILL MY DOUBT [STANDARD] Album+Pre-Order Benefit (C ver.)](https://m.media-amazon.com/images/I/51X2si1yUAL.jpg)
ITZY - KILL MY DOUBT [STANDARD] Album+Pre-Order Benefit (C ver.)
- Price
- $10.08
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 3y ago
![ITZY TUNNEL VISION 11th Mini Album [Photobook A Ver.] Photobook + CD + 2 Photocard + Focus Card + Poster](https://m.media-amazon.com/images/I/41nqN1ZDBrL.jpg)
ITZY TUNNEL VISION 11th Mini Album [Photobook A Ver.] Photobook + CD + 2 Photocard + Focus Card + Poster
- Price
- $23.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
![ITZY - 10th Mini Album [Girls Will Be Girls] (Photobook Ver.) P.O.B + [Special Extra Photocard]](https://m.media-amazon.com/images/I/41hajLiFSyL.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] (Photobook Ver.) P.O.B + [Special Extra Photocard]
- Price
- $19.97
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago
Trending
estimated 90-day click momentum![IT.ZY MOTTO [Special A + B 2 Ver Set] 12th Mini Album ITZY](https://m.media-amazon.com/images/I/31gmVj7dcTL.jpg)
IT.ZY MOTTO [Special A + B 2 Ver Set] 12th Mini Album ITZY
- Price
- $30.76
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

HUGGIES Diaper Crossbody Bag
- Price
- $27.04
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 1y ago

Itzy Ritzy Utility Diaper Bag Backpack Features 17 Pockets (Including 2 Insulated Bottle Holders) & Trolley Sleeve and Includes Stroller Straps & Changing Pad Part of the Belong Collection (Mocha)
- Price
- $166.01
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Itzy Ritzy Diaper Bag Backpack Large Capacity Boss Plus Baby Backpack Diaper Bag Featuring 19 Pockets Changing Pad Stroller Clips and Comfortable Backpack Straps Oat
- Price
- $169.90
- Rating
- 4.7/5
- Reviews
- 1,155
- Age
- 1y ago
![ITZY - 10th Mini Album [Girls Will Be Girls] Binder Ver. (RANDOM)](https://m.media-amazon.com/images/I/41rdSFVmP4L.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] Binder Ver. (RANDOM)
- Price
- $15.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Newest
by launch date![ITZY TUNNEL VISION 11th Mini Album [Photobook A Ver.] Photobook + CD + 2 Photocard + Focus Card + Poster](https://m.media-amazon.com/images/I/41nqN1ZDBrL.jpg)
ITZY TUNNEL VISION 11th Mini Album [Photobook A Ver.] Photobook + CD + 2 Photocard + Focus Card + Poster
- Price
- $23.05
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

ITZY 11th Mini Album TUNNEL VISION Photobook Member Version P.O.B + Extra Special Photocard (RANDOM)
- Price
- $19.04
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago
![ITZY - 10th Mini Album [Girls Will Be Girls] SPECIAL EDITION P.O.B (A)](https://m.media-amazon.com/images/I/31hS+IxtSPL.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] SPECIAL EDITION P.O.B (A)
- Price
- $14.15
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 1y ago
![ITZY - 10th Mini Album [Girls Will Be Girls] Binder Ver. (RANDOM)](https://m.media-amazon.com/images/I/41rdSFVmP4L.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] Binder Ver. (RANDOM)
- Price
- $15.51
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
![ITZY - 10th Mini Album [Girls Will Be Girls] (Folder Ver.) P.O.B + [Special Extra Photocard]](https://m.media-amazon.com/images/I/41bLv4E994L.jpg)
ITZY - 10th Mini Album [Girls Will Be Girls] (Folder Ver.) P.O.B + [Special Extra Photocard]
- Price
- $17.72
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
38
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 93%
Open market
7%
- Generic56%
- ITZY18%
- Genie Music8%
- Itzy Ritzy5%
- valueflag3%
- Kpop NW3%
- Open — no brand owns it (4 brands, 7%)
Demand
Itzy search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Itzy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- itzy album42K/yr
- itzy40K/yr
- itzy merch6K/yr
- itzy kpop3K/yr
- itzy gold2K/yr
- itzy gold album1K/yr
Reviews and returns
What reviews say buyers love and hate about Itzy
We read the reviews and the return reasons for every product selling here.
“Broken Zipper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Itzy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









