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Itzy

Fail

Shoppers spend an estimated $22K a year here, so Itzy is a Fail.

Flapen Score
31
31 / 100
Ranks 4,411 of 4,656 Arts, Crafts & Sewing niches · −15 vs the category median of 46
Market size
$22K/yr95K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
55%top-5 click share · 10 brands · 38 sellers

Flapen Score

Itzy against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Itzy is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Itzy market on Amazon at a glance

Shoppers on Amazon United States searched for Itzy 95K times last year and spent an estimated $22K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.7%
Market size, estimated
$22Ka year
Peak month
December3.1× the quietest month
Top search term
itzy album42K searches a year

02 · Price

A sale here is worth $32.65.

Listings sell for $32.65 on average, from $10.08 to $169.90. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.65 that is $0 to $3K a year per listing.

Average price
$32.65inside the $15 to $100 sweet spot
Price range
$10.08–$169.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
6.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 20.1% of listings are out of stock. The average listing ranks #1,923 within Scrapbooking & Stamping. It carries 119 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
20.1%
Average rank
#1,923in Scrapbooking & Stamping
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
119per listing
Listings tracked
26

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Itzy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

38

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

55%

Top 20: 93%

Open market

7%

  • Brand 156%
  • Brand 218%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (4 brands, 7%)

Demand

Itzy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Itzy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • itzy album42K/yr
  • itzy40K/yr
  • itzy merch6K/yr
  • itzy kpop3K/yr
  • itzy gold2K/yr
  • itzy gold album1K/yr

Reviews and returns

What reviews say buyers love and hate about Itzy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Zipper Quality”
6.5%of orders come back
“Broken Zipper”
A buyer, on “Zipper Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Itzy questions

Answered from the same tracked data.