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Ironwood

Maybe

Search demand grew +137.8% this quarter. But prices span $14.90–$2004.54, mostly outside the sweet spot, so Ironwood is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$319K/yr35K searches / yr
90-day growth
+137.8%search demand this quarter
Competition
52%top-5 click share · 6 brands · 12 sellers

Flapen Score

Ironwood against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ironwood is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironwood market on Amazon at a glance

Shoppers on Amazon United States searched for Ironwood 35K times last year and spent an estimated $319K. The top 5 brands take 96% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +137.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $319K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
+137.8%
Conversion, latest week
3.5%
Market size, estimated
$319Ka year
Top search term
ironwood30K searches a year

02 · Price

A sale here is worth $259.96.

Listings sell for $259.96 on average, from $14.90 to $2004.54. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $259.96 that is $0 to $26K a year per listing.

Average price
$259.96above the $15 to $100 sweet spot
Price range
$14.90–$2004.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #3,261 within Woodcrafts. It carries 446 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
91%
Out of stock, average day
9.2%
Average rank
#3,261in Woodcrafts
Average rating
4.29 starsAmazon United States average 4.42 stars
Average reviews
446per listing
Listings tracked
22

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Ironwood products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

12

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

0%

  • Brand 149%
  • Brand 223%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Ironwood search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Ironwood

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Durability”
2.6%of orders come back
“Didnt last”
A buyer, on “Durability”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ironwood questions

Answered from the same tracked data.