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Ironing Mat

Maybe

The top 5 brands take only 55% of clicks. But the average product has 5,078 reviews to catch up to, so Ironing Mat is a Maybe.

Flapen Score
57
57 / 100
Top 8% of 4,656 Arts, Crafts & Sewing niches · +11 vs the category median of 46
Market size
$535K/yr576K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
43%top-5 click share · 23 brands · 30 sellers

Flapen Score

Ironing Mat against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Ironing Mat is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ironing Mat market on Amazon at a glance

Shoppers on Amazon United States searched for Ironing Mat 576K times last year and spent an estimated $535K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 576K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $535K a year.

Searches, last 12 months
576K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
6.0%
Market size, estimated
$535Ka year
Peak month
January1.2× the quietest month
Top search term
ironing mat255K searches a year

02 · Price

A sale here is worth $15.43.

Listings sell for $15.43 on average, from $7.52 to $37.40. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $15.43 that is $12K to $15K a year per listing.

Average price
$15.43inside the $15 to $100 sweet spot
Price range
$7.52–$37.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$12K–$15K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #59 within Quilting. It carries 5,078 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#59in Quilting
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
5,078per listing
Listings tracked
31

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ironing Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

30

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

43%

Top 20: 89%

Open market

39%

  • Brand 119%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Ironing Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Ironing Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ironing mat255K/yr
  • ironing pad79K/yr
  • iron mat41K/yr
  • ironing mat for table top46K/yr
  • iron pad25K/yr
  • ironing pad for table22K/yr
  • iron mat for ironing19K/yr
  • portable ironing mat16K/yr
  • iron pads for ironing6K/yr
  • ironing pad mat11K/yr

Reviews and returns

What reviews say buyers love and hate about Ironing Mat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
14%of negative reviews mention “Size-Overall”
2.6%of orders come back
“small size”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Ironing Mat questions

Answered from the same tracked data.