Iron on Letters
MaybeThe top 5 brands take only 44% of clicks. But buyers convert on only 1.8% of searches, so Iron on Letters is a Maybe.
- Flapen Score
- 59 / 100Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 4659
- Market size
- $594K/yr2.6M searches / yr
- 90-day growth
- +15.3%search demand this quarter
- Competition
- 29%top-5 click share · 45 brands · 48 sellers
Flapen Score
Iron on Letters against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Iron on Letters is stronger. Inside it, weaker.
Market
The Iron on Letters market on Amazon at a glance
Shoppers on Amazon United States searched for Iron on Letters 2.6M times last year and spent an estimated $594K. The top 5 brands take 44% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $594K a year.
- Searches, last 12 months
- 2.6M
- Growth, 90 days vs prior 90
- +15.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $594Ka year
- Peak month
- October1.9× the quietest month
- Top search term
- iron on letters1.1M searches a year
02 · Price
A sale here is worth $12.63.
Listings sell for $12.63 on average, from $5.93 to $34.52. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 500 to 750 of them. At $12.63 that is $6K to $9K a year per listing.
- Average price
- $12.63under the $15 to $100 sweet spot
- Price range
- $5.93–$34.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$9K
- Returns
- 4.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #153 within Trim & Embellishments. It carries 654 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 97%
- Out of stock, average day
- 1.7%
- Average rank
- #153in Trim & Embellishments
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 654per listing
- Listings tracked
- 66
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Iron on Letters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
45 rising
Sellers
48
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
29%
Top 20: 68%
Open market
52%
- Brand 112%
- Brand 210%
- Brand 39%
- Brand 47%
- Brand 55%
- Brand 65%
Demand
Iron on Letters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 1.9×
Search terms
Top Iron on Letters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- iron on letters1.1M/yr
- iron on letters for clothing345K/yr
- letter patches231K/yr
- iron on letter patches131K/yr
- letter patches iron on102K/yr
- iron on patches letters103K/yr
- letter iron on patches68K/yr
- iron on letters for fabric42K/yr
- fabric letters46K/yr
- letras para pegar en tela35K/yr
Reviews and returns
What reviews say buyers love and hate about Iron on Letters
We read the reviews and the return reasons for every product selling here.
“DO NOT STICK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Iron on Letters questions
Answered from the same tracked data.