Invitation Paper
FailShoppers spend an estimated $44K a year here, so Invitation Paper is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $44K/yr146K searches / yr
- 90-day growth
- -14.1%search demand this quarter
- Competition
- 32%top-5 click share · 35 brands · 49 sellers
Flapen Score
Invitation Paper against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Invitation Paper is stronger. Inside it, weaker.
Market
The Invitation Paper market on Amazon at a glance
Shoppers on Amazon United States searched for Invitation Paper 146K times last year and spent an estimated $44K. The top 5 brands take 58% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -14.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $44Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- invitation paper45K searches a year
02 · Price
A sale here is worth $14.21.
Listings sell for $14.21 on average, from $5.09 to $27.04. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $14.21 that is $0 to $1K a year per listing.
- Average price
- $14.21under the $15 to $100 sweet spot
- Price range
- $5.09–$27.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #235 within Paper & Paper Crafts. It carries 1,322 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #235in Paper & Paper Crafts
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,322per listing
- Listings tracked
- 66
04 · Newcomers
11 of last year's 20 launches cleared the first-year sales bar.
20 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 20
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Invitation Paper products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Geosar 200 Sheet Linen Cardstock Invitation Cardstock Heavyweight Printer Paper 92lb 250gsm Index Cards for Printer Cover Postcards Blank Flash Note Greeting (5 x 7 in Beige)
- Price
- $25.27
- Rating
- 4.7/5
- Reviews
- 254
- Age
- 3y ago

100 Pieces 5 x 7 White Cardstock Heavyweight Cardstock Sheets Blank Invitation Paper Greeting Cards Printable 74lb Cover 200 GSM/White
- Price
- $7.27
- Rating
- 4.6/5
- Reviews
- 794
- Age
- 3y ago

White Cardstock 8.5 x 11 230gsm Cover Cardstock Paper 85 Lb Heavy Card Stock for Printer Card Stock Paper for Invitations Scrapbooking Crafts Diy Cards Decoration Drawing (30 Sheets)
- Price
- $6.04
- Rating
- 4.7/5
- Reviews
- 2,746
- Age
- 2y ago

50 Pack 5x7 Cardstock Paper 80lb White Cardstock Thick Paper Heavyweight Cardstocks for Printer Postcards Wedding Invitation Thankyou Cards
- Price
- $6.83
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 2y ago

50 Sheets Deckled Edge Paper 4 x 6inch 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts
- Price
- $8.68
- Rating
- 4.7/5
- Reviews
- 341
- Age
- 1y ago
Trending
estimated 90-day click momentum
120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
- Price
- $22.17
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
- Price
- $5.22
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 7mo ago

Silunkia 500 Sheets Cream Cardstock 5 Assorted Size Ivory Paper 200gsm/75lb Thick Off White Card Stock for DIY Cards Business Cards Wedding Invitations Scrapbooking Certificates
- Price
- $27.04
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago

NextDayLabels - 8-1/2 x 11 Laser and Inkjet Printer Postcards 4 up Per Page (4-1/4 x 5-1/2 Each Card After Perf) 50 Sheets / 200 Cards - White
- Price
- $17.15
- Rating
- 4.6/5
- Reviews
- 2,755
- Age
- 8y ago

100 Sheets Deckled Edge Paper 5x7 inches 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts Mothers Day Gifts for Mom
- Price
- $16.61
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 8mo ago
Newest
by launch date
Silunkia 500 Sheets Cream Cardstock 5 Assorted Size Ivory Paper 200gsm/75lb Thick Off White Card Stock for DIY Cards Business Cards Wedding Invitations Scrapbooking Certificates
- Price
- $27.04
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 5mo ago

120 Sheets Linen Textured Cardstock Paper for Printing Premium Thick Ivory Cardstock Paper 8.5x11 - Thick but Printer-Friendly Card Stock for Wedding Baby Shower Invitations and Mixed Media Projects
- Price
- $22.17
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 6mo ago

White Cardstock 5x7 100 Pack Heavyweight 74lb / 200GSM Cardstock Paper Blank Card Stock for Printer Invitations Greeting Cards Postcards Wedding Invitations DIY Crafts
- Price
- $5.22
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 7mo ago

100 Sheets Deckled Edge Paper 5x7 inches 160 GSM Handmade Paper Rough/Textured Watercolor Paper for Wedding Invitations Cards Crafts Mothers Day Gifts for Mom
- Price
- $16.61
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 8mo ago

Cardstock 5x7 110 Sheets White Card Stock 5x7 Cardstock Paper 75lb/ 200gsm Heavyweight Blank Cards for Printer DIY Wedding Invitations Thankyou Cards Postcards
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 101
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
35 rising
Sellers
49
Est. top-5 brand share
58%
Top 20: 90%
Est. top-5 click share
32%
Top 20: 67%
Open market
37%
- Prudiut21%
- Goefun13%
- Geosar10%
- SUMERX8%
- Joyberg7%
- Aidunmis6%
Demand
Invitation Paper search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 2.0×
Search terms
Top Invitation Paper search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- invitation paper45K/yr
- invitation cardstock22K/yr
- wedding invitation paper23K/yr
- 5x7 invitation paper12K/yr
- invitation paper for printer9K/yr
- cardstock for invitations8K/yr
- wedding cardstock7K/yr
- 5x7 cardstock for invitations5K/yr
- wedding paper for invitations6K/yr
- papel para invitaciones4K/yr
Reviews and returns
What reviews say buyers love and hate about Invitation Paper
We read the reviews and the return reasons for every product selling here.
“Not as thick as i thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Invitation Paper questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









