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Invisible Thread

Fail

Prices span $3.65–$9.86, mostly outside the sweet spot, so Invisible Thread is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$230K/yr197K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
75%top-5 click share · 16 brands · 65 sellers

Flapen Score

Invisible Thread against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Invisible Thread is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Invisible Thread market on Amazon at a glance

Shoppers on Amazon United States searched for Invisible Thread 197K times last year and spent an estimated $230K. The top 5 brands take 76% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.2% of those searches ended in a purchase.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
16.2%
Market size, estimated
$230Ka year
Peak month
April1.2× the quietest month
Top search term
invisible thread55K searches a year

02 · Price

A sale here is worth $7.23.

Listings sell for $7.23 on average, from $3.65 to $9.86. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $7.23 that is $11K to $14K a year per listing.

Average price
$7.23under the $15 to $100 sweet spot
Price range
$3.65–$9.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
$11K–$14K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #96 within Thread & Floss. It carries 1,812 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#96in Thread & Floss
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,812per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Invisible Thread products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

65

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

20%

  • Brand 127%
  • Brand 223%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 64%

Demand

Invisible Thread search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Invisible Thread search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • invisible thread55K/yr
  • clear thread31K/yr
  • invisible thread for sewing25K/yr
  • clear sewing thread15K/yr
  • clear thread for hand sewing16K/yr
  • monofilament thread8K/yr
  • clear thread for sewing5K/yr
  • plastic thread6K/yr
  • clear nylon thread5K/yr
  • clear thread for sewing machine9K/yr

Reviews and returns

What reviews say buyers love and hate about Invisible Thread

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Thickness”
2.3%of orders come back
“Extremely thin, breaks easy”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Invisible Thread questions

Answered from the same tracked data.