Instamorph
FailThe top 5 brands take 100% of clicks, so Instamorph is a Fail.
- Flapen Score
- 37 / 100Ranks 3,964 of 4,656 Arts, Crafts & Sewing niches · −9 vs the category median of 4637
- Market size
- $14K/yr22K searches / yr
- 90-day growth
- +25.8%search demand this quarter
- Competition
- 96%top-5 click share · 4 brands · 6 sellers
Flapen Score
Instamorph against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Instamorph is stronger. Inside it, weaker.
Market
The Instamorph market on Amazon at a glance
Shoppers on Amazon United States searched for Instamorph 22K times last year and spent an estimated $14K. All 4 brands take every click. Demand peaks in May–Jun–Oct. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.
- Searches, last 12 months
- 22K
- Growth, 90 days vs prior 90
- +25.8%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $14Ka year
- Peak month
- May2.8× the quietest month
- Top search term
- instamorph13K searches a year
02 · Price
A sale here is worth $9.35.
Listings sell for $9.35 on average, from $6.31 to $16.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $9.35 that is $2K to $5K a year per listing.
- Average price
- $9.35under the $15 to $100 sweet spot
- Price range
- $6.31–$16.00
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$5K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #11 within Sculpture Supplies. It carries 5,344 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 16.5%
- Average rank
- #11in Sculpture Supplies
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 5,344per listing
- Listings tracked
- 6
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Instamorph products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
InstaMorph Reusable Moldable Plastic | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 3oz
- Price
- $11.18
- Rating
- 4.3/5
- Reviews
- 12,850
- Age
- 3y ago

InstaMorph | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 6oz
- Price
- $16.00
- Rating
- 4.3/5
- Reviews
- 12,850
- Age
- 15y ago

Sukh 310G Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,906
- Age
- 3y ago

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)
- Price
- $6.31
- Rating
- 3.8/5
- Reviews
- 2,228
- Age
- 2y ago

Sukh 10.9oz Moldable False Teeth Beads - Tooth Repair Kit Repair Thermoplastic Beads Plastic Pellets for DIY Tooth Filling Halloween Vampire Teeth Fangs Ideal for Chipped Cracked
- Price
- $8.01
- Rating
- 4.1/5
- Reviews
- 2,181
- Age
- 2y ago
Trending
estimated 90-day click momentum
VViViD Thermoplastic Moldable Beads (8oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
- Price
- $7.18
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 9mo ago

InstaMorph Reusable Moldable Plastic | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 3oz
- Price
- $11.18
- Rating
- 4.3/5
- Reviews
- 12,850
- Age
- 3y ago

Sukh 10.9oz Moldable False Teeth Beads - Tooth Repair Kit Repair Thermoplastic Beads Plastic Pellets for DIY Tooth Filling Halloween Vampire Teeth Fangs Ideal for Chipped Cracked
- Price
- $8.01
- Rating
- 4.1/5
- Reviews
- 2,181
- Age
- 2y ago

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)
- Price
- $6.31
- Rating
- 3.8/5
- Reviews
- 2,228
- Age
- 2y ago

Sukh 310G Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,906
- Age
- 3y ago
Newest
by launch date
VViViD Thermoplastic Moldable Beads (8oz) Meltable Thermal Polymorph Plastic Pellets for Modeling Crafts DIY Cosplay Sculpting and Temporary Repair
- Price
- $7.18
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 9mo ago

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)
- Price
- $6.31
- Rating
- 3.8/5
- Reviews
- 2,228
- Age
- 2y ago

Sukh 10.9oz Moldable False Teeth Beads - Tooth Repair Kit Repair Thermoplastic Beads Plastic Pellets for DIY Tooth Filling Halloween Vampire Teeth Fangs Ideal for Chipped Cracked
- Price
- $8.01
- Rating
- 4.1/5
- Reviews
- 2,181
- Age
- 2y ago

Sukh 310G Moldable Plastic Pellets - Thermoplastic Beads Polymorph Plastic Meltable Reusable Thermal Beads for Crafts DIY Cosplay Temporarily Repair Modeling Halloween Vampire Teeth Fangs
- Price
- $7.42
- Rating
- 4.5/5
- Reviews
- 1,906
- Age
- 3y ago

InstaMorph Reusable Moldable Plastic | Thermoplastic Beads Meltable Polymorph Pellets | Lightweight Modeling Compound for DIY Crafts Sculpting Cosplay Accessories | Temporarily Repair | White 3oz
- Price
- $11.18
- Rating
- 4.3/5
- Reviews
- 12,850
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- InstaMorph79%
- Sukh11%
- Formit Crafts6%
- VViViD4%
Demand
Instamorph search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Oct · busiest ÷ quietest = 2.8×
Search terms
Top Instamorph search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- instamorph13K/yr
- instamorph moldable plastic for teeth3K/yr
- instamorph moldable plastic5K/yr
- insta morph979/yr
Reviews and returns
What reviews say buyers love and hate about Instamorph
We read the reviews and the return reasons for every product selling here.
“it didn't work well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Instamorph questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









