Indigo Dye
MaybeAn estimated 1.2% of orders come back. But shoppers spend an estimated $35K a year here, so Indigo Dye is a Maybe.
- Flapen Score
- 54 / 100Top 16% of 4,656 Arts, Crafts & Sewing niches · +8 vs the category median of 4654
- Market size
- $35K/yr35K searches / yr
- 90-day growth
- +75.3%search demand this quarter
- Competition
- 62%top-5 click share · 12 brands · 57 sellers
Flapen Score
Indigo Dye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Indigo Dye is stronger. Inside it, weaker.
Market
The Indigo Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Indigo Dye 35K times last year and spent an estimated $35K. The top 5 brands take 81% of clicks. Demand peaks in Jun. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +75.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +75.3%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $35Ka year
- Peak month
- June1.9× the quietest month
- Top search term
- indigo dye23K searches a year
02 · Price
A sale here is worth $19.92.
Listings sell for $19.92 on average, from $3.28 to $56.06. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.92 that is $0 to $2K a year per listing.
- Average price
- $19.92inside the $15 to $100 sweet spot
- Price range
- $3.28–$56.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #212 within Fabric Decorating. It carries 4,534 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 94%
- Out of stock, average day
- 6.7%
- Average rank
- #212in Fabric Decorating
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 4,534per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Indigo Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Jacquard Tie Dye Indigo Kit
- Price
- $19.35
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 16y ago

Indigo Tie Fabric Dye Kit | Natural Shibori Powder Sachet | Permanent Easy Use Textile Paint | Dyeing Shirt Clothes Dress | Painting Party Supplies DIY Art Craft Set
- Price
- $34.64
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago

Jacquard Pre-Reduced Indigo .75 Oz Blue
- Price
- $10.01
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 11y ago

Rit All-Purpose Liquid Dye Indigo
- Price
- $3.28
- Rating
- 4.4/5
- Reviews
- 53,494
- Age
- 7y ago

Indigo & Shibori Natural Dye Kit
- Price
- $56.06
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 8y ago
Trending
estimated 90-day click momentum
Indus Valley Bio Organic 100% Pure Indigo Powder Color for Natural Hair Dyeing | Organic Indigo Powder Without Preservatives & Dyes | Protects Hair From Damage -Plant-based Hair Dye 3.5 oz
- Price
- $10.51
- Rating
- 4.0/5
- Reviews
- 10,412
- Age
- 3y ago

Indigo Powder - 1 oz - Natural Indigo Blue Powder Dye for Soapmaking & Textiles | Plant-Based Colorant for DIY Crafts Fabric Cosmetics | Finely Ground Non-Toxic Vegan
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5y ago

Jacquard Pre-Reduced Indigo 1Lb
- Price
- $47.14
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 11y ago

Jacquard Tie Dye Indigo Kit
- Price
- $19.35
- Rating
- 4.8/5
- Reviews
- 694
- Age
- 16y ago

Jacquard Pre-Reduced Indigo .75 Oz Blue
- Price
- $10.01
- Rating
- 4.3/5
- Reviews
- 126
- Age
- 11y ago
Newest
by launch date
Indus Valley Bio Organic 100% Pure Indigo Powder Color for Natural Hair Dyeing | Organic Indigo Powder Without Preservatives & Dyes | Protects Hair From Damage -Plant-based Hair Dye 3.5 oz
- Price
- $10.51
- Rating
- 4.0/5
- Reviews
- 10,412
- Age
- 3y ago

Indigo Tie Fabric Dye Kit | Natural Shibori Powder Sachet | Permanent Easy Use Textile Paint | Dyeing Shirt Clothes Dress | Painting Party Supplies DIY Art Craft Set
- Price
- $34.64
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 4y ago

Shepherd Textiles Indigo Extract Natural Dye 1 oz.
- Price
- $16.11
- Rating
- 3.8/5
- Reviews
- 16
- Age
- 4y ago

Indigo Powder - 1 oz - Natural Indigo Blue Powder Dye for Soapmaking & Textiles | Plant-Based Colorant for DIY Crafts Fabric Cosmetics | Finely Ground Non-Toxic Vegan
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 255
- Age
- 5y ago

100% Organic USDA Indigo Powder For Hair Dye/Color Soft Shiny & Healthy Hair No Chemical or Additive Including application gloves & hair cap - LA GREEN 100g
- Price
- $13.11
- Rating
- 3.8/5
- Reviews
- 277
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
57
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
13%
- Jacquard38%
- Rit16%
- Honey Oak15%
- Graham Keegan7%
- INDUS VALLEY6%
- Craft County6%
- Open — no brand owns it (6 brands, 13%)
Demand
Indigo Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.9×
Search terms
Top Indigo Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- indigo dye23K/yr
- indigo dye kit7K/yr
- shibori dye kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Indigo Dye
We read the reviews and the return reasons for every product selling here.
“Try many ways the color is not performing”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indigo Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









