Is indigo dye profitable to sell on Amazon United States?

The niche generates $35K/yr across 17 tracked products. 90-day search growth is +75.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the indigo dye niche?

12 brands and 57 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in indigo dye?

Top complaints mined from reviews: Color, Advertised Vs Actual Product, Size-Overall. The return rate is 1.2%.

When does demand for indigo dye peak?

Demand peaks in Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the indigo dye niche?

Listings span $3.28–$56.06; the average listing price is $19.92 (sweet spot $15–$100). The average incumbent carries 4,534 reviews — the moat a new listing must climb.

indigo dye

Worth a look

Shows low returns (1.2%), but a small market ($35K/yr) keeps it on the watch list.

Returns

Great1.2%

return rate — above 5% kills the launch gate

Avg price

Great$19.92

avg listing price — sweet spot $15–$100

Growth

Great+75.3%

90-day search growth — must beat 0% to launch

Price range

Great$3.28–$56.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.0%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,533.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$35K

$35K/yr · 35K searches

According to Flapen's Amazon United States niche tracking, indigo dye is a $35K/yr Amazon United States market (35K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jun. Verdict: Worth a look — 54/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

indigo dye market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 5.0%
Avg BSR: #212
Page quality: 0%
Prime: 94%
Sponsored: 59%
Out of stock: 6.7%
Avg brand age: 73 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

Jacquard38%
Rit16%
Honey Oak15%
Graham Keegan7%
INDUS VALLEY6%
Craft County6%
Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +75.3% search growth over the last 90 days.

Peak months: Jun · busiest ÷ quietest = 1.9×

Open Trend

Top indigo dye search terms

indigo dye23K/yr +52.9%5.2% conv.
indigo dye kit7K/yr +162.2%6.1% conv.
shibori dye kit4K/yr +94.8%4.5% conv.

All search terms

Top indigo dye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Jacquard Tie Dye Indigo Kit

Jacquard$19.354.8★694 rev

Indigo Tie Fabric Dye Kit | Natural Shibori Powder Sachet | Permanent Easy Use Textile Paint | Dyeing Shirt Clothes Dress | Painting Party Supplies DIY Art Craft Set

Honey Oak$34.644.4★60 rev

Jacquard Pre-Reduced Indigo .75 Oz Blue

Jacquard$10.014.3★126 rev

Rit All-Purpose Liquid Dye Indigo

Rit$3.284.4★53,494 rev

Indigo & Shibori Natural Dye Kit

Graham Keegan$56.064.4★67 rev

Newest

by launch date

Indus Valley Bio Organic 100% Pure Indigo Powder Color for Natural Hair Dyeing | Organic Indigo Powder Without Preservatives & Dyes | Protects Hair From Damage -Plant-based Hair Dye 3.5 oz

INDUS VALLEY$10.5110,412 rev

3y ago

Indigo Tie Fabric Dye Kit | Natural Shibori Powder Sachet | Permanent Easy Use Textile Paint | Dyeing Shirt Clothes Dress | Painting Party Supplies DIY Art Craft Set

Honey Oak$34.6460 rev

4y ago

Shepherd Textiles Indigo Extract Natural Dye 1 oz.

Shepherd Textiles$16.1116 rev

4y ago

Indigo Powder - 1 oz - Natural Indigo Blue Powder Dye for Soapmaking & Textiles | Plant-Based Colorant for DIY Crafts Fabric Cosmetics | Finely Ground Non-Toxic Vegan

Splendor Santa Barbara$14.10255 rev

5y ago

100% Organic USDA Indigo Powder For Hair Dye/Color Soft Shiny & Healthy Hair No Chemical or Additive Including application gloves & hair cap - LA GREEN 100g

LA GREEN$13.11277 rev

5y ago

What buyers say about indigo dye

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“The color is accurate”

Quality-Overall23%

“This seems to be good quality die”

Ease Of Use10%

“Easy to use”

Smell8%

“All natural and no nasty chemical smells”

Value For Money4%

“really affordable”

Hair Styling4%

“Is a great complement to the henna”

Paint Quality4%

“This paint work ok”

Assembly/Installation1%

“It's easy to start up”

Gifting Purpose1%

“Made holiday gifts with this”

Fun/Entertainment Experience1%

“Fun and easy”

What buyers complain about

Color36%

“Try many ways the color is not performing”

Advertised Vs Actual Product14%

“Nothing as described”

Size-Overall7%

“It's is small”

Functionality-Overall7%

“Doesn't work”

Quality-Overall7%

“it is not my process it is the quality of the product”

Stain Resistance6%

“well it stained a T-shirt when I washed clothes 💋 Was recommended, I do not”

Allergies4%

“I have a little itching though”

Instructions/User Manual/Troubleshooting4%

“also no direction or instruction as to how to mix it for textile dying”

Leak-Proof4%

“leaky packaging no guidance how to use”

Color Fading/Discoloration2%

“there were tons of blue crystal specs throughout the soap”

Top return reasons

Color43%

Value For Money11%

Advertised Vs Actual Product8%

Functionality-Overall7%

Size-Overall7%

Suitability Colored Hair4%

Display Colors3%

Leak-Proof3%

Material Quality3%