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India Ink

Fail

Demand is soft, at -14.6% this quarter, so India Ink is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$217K/yr132K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
69%top-5 click share · 10 brands · 61 sellers

Flapen Score

India Ink against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, India Ink is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The India Ink market on Amazon at a glance

Shoppers on Amazon United States searched for India Ink 132K times last year and spent an estimated $217K. The top 5 brands take 88% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $217K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
10.0%
Market size, estimated
$217Ka year
Peak month
September1.6× the quietest month
Top search term
india ink84K searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $7.45 to $50.77. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $16.49 that is $8K to $12K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$7.45–$50.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$8K–$12K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Drawing. It carries 1,942 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#53in Drawing
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
1,942per listing
Listings tracked
17

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top India Ink products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 flat

Sellers

61

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

9%

  • Brand 144%
  • Brand 217%
  • Brand 313%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (4 brands, 9%)

Demand

India Ink search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top India Ink search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • india ink84K/yr
  • india ink black13K/yr
  • indian ink10K/yr
  • black india ink9K/yr
  • speedball super black india ink4K/yr
  • indian ink for art4K/yr
  • speedball india ink4K/yr
  • waterproof india ink2K/yr
  • india ink black wood stain1K/yr

Reviews and returns

What reviews say buyers love and hate about India Ink

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Water Resistance”
0.8%of orders come back
“Definitely not water proof”
A buyer, on “Water Resistance”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common India Ink questions

Answered from the same tracked data.