india ink
Skip itSoft demand (-14.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Price range
Great$7.45–$50.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.49avg listing price — sweet spot $15–$100
Review moat
Okay1,941.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$217K$217K/yr · 132K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, india ink is a $217K/yr Amazon United States market (132K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
india ink market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $206K–$247K
- units × avg price
- Conversion rate
- 10.0%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 47%
- Out of stock
- 0.0%
- Avg brand age
- 79 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
10 flat
Sellers
61
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Speedball44%
- Higgins17%
- Dr. Ph. Martin's13%
- Handy Art8%
- Winsor & Newton6%
- New York Central3%
- Open — no brand owns it (4 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top india ink search terms
- india ink84K/yr
- india ink black13K/yr
- indian ink10K/yr
- black india ink9K/yr
- speedball super black india ink4K/yr
- indian ink for art4K/yr
- speedball india ink4K/yr
- waterproof india ink2K/yr
- india ink black wood stain1K/yr
Top india ink products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Speedball Super Black India Ink 2-Ounce
Speedball$9.564.6★5,480 rev
Speedball - 3378 Super Black India Ink 1 Pint - 404696
Speedball$23.164.6★1,410 rev
Higgins Black India Pigmented Drawing Ink - for Artists and Students - 1 oz. Glass Bottle (HIG44201)
Higgins$7.494.6★197 rev
Winsor & Newton Specialty Ink Black 14ml Bottle
Winsor & Newton$8.324.6★15,105 rev
Handy Art Black Velvet Waterproof India Ink 4 ounce
Handy Art$10.054.5★99 rev
Newest
by launch dateHiggins Black India Pigmented Drawing Ink - for Artists and Students - 1 oz. Glass Bottle (HIG44201)
Higgins$7.49197 rev
Flmouce 250ml Black Sumi Ink Chinese Brush Calligraphy Ink (8.45oz)
Flmouce$11.25154 rev
SEAMEW 100 ML/3.5 OZ Calligraphy and Sumi Liquid Ink - Versatile Elegance for Chinese Traditional Art Works and Japanese Brush Art
SEAMEW$7.45163 rev
New York Central India Ink 16oz Bottle - Make an Impact with Matte Black India Ink Perfect for Artists Calligraphy Illustrations & More!
New York Central$30.07138 rev
Sax Black India Ink 1 Quart Black
Sax$16.6319 rev
Trending
90-day click momentumSEAMEW 100 ML/3.5 OZ Calligraphy and Sumi Liquid Ink - Versatile Elegance for Chinese Traditional Art Works and Japanese Brush Art
SEAMEW$7.454.4★
Higgins Black Eternal Ink 2.5 Oz Bottle (44041)
Higgins$8.324.4★
Speedball - 3378 Super Black India Ink 1 Pint - 404696
Speedball$23.164.6★
Handy Art Black Velvet Waterproof India Ink 4 ounce
Handy Art$10.054.5★
Dr. Ph. Martins Bombay India Ink 0.5 oz Set of 12 (Set 1)
Dr. Ph. Martin's$34.684.7★
What buyers say about india ink
What buyers praise and complain about, mined from review topics.What buyers love
“Great Quality”
“It's a nice, rich black, and it's refreshingly priced for the value”
“Good quality ink”
“Amazing value”
“Dark and easy to water down”
“Great ink,”
“Works well”
“easy to use”
“And as advertised”
“It doesnt make a mess, its cheap, and easy to use”
What buyers complain about
“Definitely not water proof”
“spilled all over me”
“Poor quality control”
“To small”
“Dries grey, not black”
“so my dress is stained now”
“Smells terrible”
“Dries grey, not black”
“The description says that once dried it is insoluble in water. THIS ISN’T true.”
“not the way is does not flow”
Top return reasons
Common questions
- Is india ink profitable to sell on Amazon United States?
- The niche generates $217K/yr across 17 tracked products. 90-day search growth is -14.6%. Flapen's verdict: Skip it (47/100).
- How competitive is the india ink niche?
- 10 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in india ink?
- Top complaints mined from reviews: Water Resistance, Leak-Proof, Quality-Overall. The return rate is 0.8%.
- When does demand for india ink peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the india ink niche?
- Listings span $7.45–$50.77; the average listing price is $16.49 (sweet spot $15–$100). The average incumbent carries 1,942 reviews — the moat a new listing must climb.