Is illo sketchbook profitable to sell on Amazon United States?

The niche generates $45K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (34/100).

How competitive is the illo sketchbook niche?

8 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in illo sketchbook?

Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.7%.

When does demand for illo sketchbook peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.3× the quietest.

What does it cost to enter the illo sketchbook niche?

Listings span $6.13–$19.85; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.

illo sketchbook

Skip it

A small market ($45K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Good$13.81

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,198.67

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$6.13–$19.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-0.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Competition

Bad79%

top-5 click share — a locked-up shelf

Market size

Bad$45K

$45K/yr · 89K searches

According to Flapen's Amazon United States niche tracking, illo sketchbook is a $45K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

illo sketchbook market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 3.6%
Avg BSR: #222
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.8%
Avg brand age: 52 months
Avg seller age: 193 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

ILLO SKETCHBOOK FAIR & SQUARE45%
Prudiut24%
ALKALO11%
VANRTTO10%
Moleskine3%
Ohuhu3%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.3×

Open Trend

Top illo sketchbook search terms

square sketchbook38K/yr -2.9%1.6% conv.
illo sketchbook26K/yr -1.1%5.9% conv.
5x5 sketchbook7K/yr -8.2%0.8% conv.
8x8 sketchbook8K/yr -1.1%2.4% conv.
sketchbook square5K/yr +35.0%1.4% conv.
square sketchbook 8x83K/yr +26.7%2.2% conv.
illo sketchbook 8x82K/yr -31.5%5.2% conv.

All search terms

Top illo sketchbook products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

illo Sketchbook 8 x 8 Square Hardcover Sketch Book (112lb/180gsm) Heavyweight Paper Ribbon Marker Back Pocket Lays Flat Minimal Bleed Vegan for Artists & Beginners

ILLO SKETCHBOOK FAIR & SQUARE$18.034.8★6,648 rev

ALKALO Square Sketchbook for Drawing 120 Pages Sketch Book 122LB/180GSM Thick Paper Mixed Media Sketchbook for Charcoal Pencil Inks Pen Colored Pencil Acrylic Marker Oil Pastel

ALKALO$15.674.7★589 rev

Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)

Prudiut$9.354.3★244 rev

Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists

Prudiut$14.244.5★67 rev

Vanrtto Hardcover Sketch Book Square Mixed Media Sketchbook 8x8 Inch

VANRTTO$16.154.6★491 rev

Newest

by launch date

Hardcover Sketch Book 110lb/180GSM Sketchbook for Drawing Painting 160 Pages/80 Sheets Square Sketch Pad 88 in Drawing Book Art Supplies for Teens Adults Artists

Prudiut$14.2467 rev

10mo ago

50 Sheets Hardcover Marker Paper Pad 7.5x8.5in Alcohol Marker Paper Sketch Pad 73lb/120gsm Heavyweight Spiral Sketch Book Painting Coloring Drawing Paper for Beginners Artists Ideal Gift

Prudiut$6.13190 rev

11mo ago

Prudiut Hardcover Pocket Sketchbook 5 x 5 Square Mini Sketchbook 98lb/160gsm Heavyweight Tiny Sketch Book 80 Sheets Small Travel Drawing Journal for Adults Artist Ideal for Gift (Emerald Green)

Prudiut$9.35244 rev

1y ago

50 Sheets Marker Paper Pad 7.67.6 Inch Bleedproof Art Sketch Pad 73lb/120gsm Drawing Paper Spiral Sketch Book Alcohol Marker Paper Painting Coloring Paper for Beginners Artists Ideal Gift

Prudiut$6.98558 rev

1y ago

Beechmore Books Square Mixed Media Sketchbook - 8x8 Professional Art Journal 160 GSM / 98 lb Ivory Paper Perforated Pages Vegan Leather Hardcover Lay-Flat Design for Drawing & Doodling

BEECHMORE BOOKS$19.851,310 rev

2y ago

What buyers say about illo sketchbook

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Very well made”

Size-Overall15%

“Good size”

Drawing Experience11%

“Perfect for Sketching”

Value For Money8%

“Very affordable,”

Advertised Vs Actual Product6%

“As advertised”

Paper Quality6%

“The paper is thick enough for sketches, writing, or whatever you want”

Durability3%

“Durable”

Color3%

“Love the color”

Gifting Purpose3%

“it was a well-received gift at a good price”

Ease Of Use2%

“Perforated for easy removal”

What buyers complain about

Durability17%

“Not durable”

Thickness10%

“Each page was thick”

Quality-Overall10%

“Could have had better quality control”

Paper Quality6%

“with one huge caveat: the paper quality for the softcover is way worse than the hardcover”

Absorbency6%

“It didnt absorb well”

Color6%

“I havent even dared to try with watercolors though”

Size-Overall5%

“But small size”

Ease Of Use5%

“make it super inconvenient to use”

Advertised Vs Actual Product3%

“Perforated pages are mentioned in the description of the product but I didnt see it”

Compatibility-Overall2%

“it is just not compatible”

Top return reasons

Size-Overall57%

Value For Money8%

Paper Quality7%

Advertised Vs Actual Product6%

Color3%

Quality-Overall3%

Thin2%

Thickness2%

Functionality-Overall1%

Product Condition1%

Common questions

Is illo sketchbook profitable to sell on Amazon United States?: The niche generates $45K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (34/100).
How competitive is the illo sketchbook niche?: 8 brands and 27 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in illo sketchbook?: Top complaints mined from reviews: Durability, Thickness, Quality-Overall. The return rate is 0.7%.
When does demand for illo sketchbook peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.3× the quietest.
What does it cost to enter the illo sketchbook niche?: Listings span $6.13–$19.85; the average listing price is $13.81 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.