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Illit Not Cute Anymore

Fail

Demand is soft, at -57.4% this quarter, so Illit Not Cute Anymore is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$33K/yr79K searches / yr
90-day growth
-57.4%search demand this quarter
Competition
62%top-5 click share · 4 brands · 11 sellers

Flapen Score

Illit Not Cute Anymore against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Illit Not Cute Anymore is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Illit Not Cute Anymore market on Amazon at a glance

Shoppers on Amazon United States searched for Illit Not Cute Anymore 79K times last year and spent an estimated $33K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-57.4%
Conversion, latest week
1.5%
Market size, estimated
$33Ka year
Top search term
not cute anymore illit29K searches a year

02 · Price

A sale here is worth $28.88.

Listings sell for $28.88 on average, from $9.95 to $60.13. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.88 that is $0 to $3K a year per listing.

Average price
$28.88inside the $15 to $100 sweet spot
Price range
$9.95–$60.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #702 within Scrapbooking & Stamping. It carries 9 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
25.3%
Average rank
#702in Scrapbooking & Stamping
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
9per listing
Listings tracked
15

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Illit Not Cute Anymore products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

4

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 178%
  • Brand 218%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Illit Not Cute Anymore search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 5.9× · 6 of 12 months tracked

Search terms

Top Illit Not Cute Anymore search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • not cute anymore illit29K/yr
  • illit not cute anymore33K/yr
  • not cute anymore11K/yr
  • not cute anymore album6K/yr

Reviews and returns

What reviews say buyers love and hate about Illit Not Cute Anymore

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
75%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive for reason”
A buyer, on “Value For Money”75% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Illit Not Cute Anymore questions

Answered from the same tracked data.