Hot Foil
FailShoppers spend an estimated $17K a year here, so Hot Foil is a Fail.
- Flapen Score
- 40 / 100Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 4640
- Market size
- $17K/yr36K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 57%top-5 click share · 14 brands · 43 sellers
Flapen Score
Hot Foil against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hot Foil is stronger. Inside it, weaker.
Market
The Hot Foil market on Amazon at a glance
Shoppers on Amazon United States searched for Hot Foil 36K times last year and spent an estimated $17K. The top 5 brands take 77% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $17Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- hot foil9K searches a year
02 · Price
A sale here is worth $36.09.
Listings sell for $36.09 on average, from $7.06 to $188.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $36.09 that is $0 to $4K a year per listing.
- Average price
- $36.09inside the $15 to $100 sweet spot
- Price range
- $7.06–$188.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #973 within Paper & Paper Crafts. It carries 171 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 96%
- Out of stock, average day
- 6.1%
- Average rank
- #973in Paper & Paper Crafts
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 171per listing
- Listings tracked
- 26
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Hot Foil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Spellbinders Glimmer Hot Foil System - New & Improved - GLS-005 - Platinum
- Price
- $142.27
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 3y ago

BAOFALI 100 Sheets 20x29cm Colors Hot Foil Paper Toner Reactive Foil Hot Stamping Foil Paper by Laser Printer and Laminator for Scrapbooking Craft Card Making DIY Album Decoration 25 Colors
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 1y ago

Hot Stamping Foil Paper with 1.2 x 400ft Hot Foil Stamping Paper for Leather Bronzing Machine PU Heat Transfer Anodized Gilded Paper DIY Decoration for Cloth Package Box
- Price
- $15.09
- Rating
- 4.5/5
- Reviews
- 262
- Age
- 6y ago

Spellbinders Hot Foil Roll Glimmer Gold
- Price
- $8.76
- Rating
- 4.3/5
- Reviews
- 1,553
- Age
- 7y ago

Spellbinders BetterPress Letterpress Machine for Cardmaking and Paper Crafts BP-001 (Betterpress Letterpress Machine)
- Price
- $62.11
- Rating
- 4.6/5
- Reviews
- 289
- Age
- 3y ago
Trending
estimated 90-day click momentum
INFUNLY 13pcs Rectangle Hot Foil Plate Glimmer Hot Foil Plates Bundle Pink Metal DIY Foil Paper Plate for DIY Embossing Scrapbooking Decor Greeting Cards Making
- Price
- $9.63
- Rating
- 4.0/5
- Reviews
- 79
- Age
- 4y ago

Briartw Hot Foil Plate Set - 3 Font Styles Alphabet & Numbers with 6 Decorative Frames for Card Making Scrapbooking - Capital Letters A-Z 0-9 DIY Embossing Stencil for Glimmer/Sizzix Machines
- Price
- $19.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

PATIKIL 2x400Ft Hot Stamping Foil Paper Heat Transfer Hot Stamping Paper Foil Roll for Leather DIY Logo Decor Craft Gift Package Scrapbook Card Dark Gold
- Price
- $10.45
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 1y ago

Find Scrapblooms Foil Quill Pen Starter Kit with 4 Size Metal Tips &1pc Heat Activated Foil Rolls Hot Foiling Pen for Card Making Scrapbooking Tools USB Powered (Grey)
- Price
- $18.74
- Rating
- 4.0/5
- Reviews
- 116
- Age
- 2y ago

Hot Stamping Foil Machine Embossing Machine Set for Foilpress Heat Press Crafting Foiling Transfer Hot Foil and Press Machine 110V Stamping Scrapbooking Tool Foilpress Foiling Machine Crafts Gift
- Price
- $77.92
- Rating
- 3.5/5
- Reviews
- 14
- Age
- 3y ago
Newest
by launch date
Briartw Hot Foil Plate Set - 3 Font Styles Alphabet & Numbers with 6 Decorative Frames for Card Making Scrapbooking - Capital Letters A-Z 0-9 DIY Embossing Stencil for Glimmer/Sizzix Machines
- Price
- $19.16
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago

2 Rolls (Gold+Silver) Hot Stamping Foil Paper 1.5x400ft/Roll Hot Foil for Leather Bronzing Machine Good Stamping Effect DIY Decoration for Cloth Package Box PU Heat Transfer Anodized Gilded Paper
- Price
- $20.46
- Rating
- 4.1/5
- Reviews
- 22
- Age
- 1y ago

BAOFALI 100 Sheets 20x29cm Colors Hot Foil Paper Toner Reactive Foil Hot Stamping Foil Paper by Laser Printer and Laminator for Scrapbooking Craft Card Making DIY Album Decoration 25 Colors
- Price
- $12.78
- Rating
- 4.3/5
- Reviews
- 199
- Age
- 1y ago

SUPERFINDINGS 6 Rolls 6 Colors Total 60m PET Hot Foil Transfer Roll Hot Foil Stamping Paper 4cm Width Heat Transfer Foil Elegance Craft Paper 10m/Roll
- Price
- $14.95
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 1y ago

PATIKIL 2x400Ft Hot Stamping Foil Paper Heat Transfer Hot Stamping Paper Foil Roll for Leather DIY Logo Decor Craft Gift Package Scrapbook Card Dark Gold
- Price
- $10.45
- Rating
- 3.9/5
- Reviews
- 113
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
43
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 92%
Open market
20%
- Spellbinders42%
- BAOFALI15%
- Yinuoday10%
- Briartw6%
- GLOBLELAND4%
- INFUNLY4%
Demand
Hot Foil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Hot Foil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hot foil9K/yr
- hot stamping foil9K/yr
- hot foil plates6K/yr
- spellbinders glimmer hot foil system3K/yr
- glimmer hot foil machine2K/yr
- glimmer hot foil1K/yr
- hot foil plates and dies3K/yr
- hot foil rolls942/yr
- glimmer hot foil system1K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Foil
We read the reviews and the return reasons for every product selling here.
“can't be used with nice quality foil or high quality foil stamps”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Foil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









