Is horse diamond painting profitable to sell on Amazon United States?

The niche generates $35K/yr across 88 tracked products. 0 of 53 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Skip it (49/100).

How competitive is the horse diamond painting niche?

62 brands and 65 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in horse diamond painting?

Top complaints mined from reviews: Size-Overall, Paint Quality, Adhesion/Stickiness. The return rate is 0.9%.

When does demand for horse diamond painting peak?

Demand peaks in Jan–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the horse diamond painting niche?

Listings span $3.96–$25.10; the average listing price is $8.35 (sweet spot $15–$100). The average incumbent carries 249 reviews — the moat a new listing must climb.

horse diamond painting

Skip it

A small market ($35K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Competition

Great23%

top-5 click share — an open shelf

Review moat

Great248.82

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.96–$25.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.35

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Market size

Bad$35K

$35K/yr · 186K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, horse diamond painting is a $35K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 49/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

horse diamond painting market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $50K–$67K; units × avg price
Conversion rate: 2.2%
Avg BSR: #2,377
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 26.0%
Avg brand age: 17 months
Avg seller age: 232 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

23%

Top 20: 58%

Open market

60%

WSLWXSHM10%
askkqtx7%
SENQAO7%
Axquilon6%
GEEHEIY5%
BOHADIY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top horse diamond painting search terms

horse diamond art65K/yr -26.5%2.7% conv.
diamond art horse31K/yr -28.2%3.1% conv.
horse diamond painting22K/yr -21.5%1.9% conv.
diamond art horses18K/yr -15.0%2.9% conv.
diamond painting horse14K/yr -16.5%1.4% conv.
horse diamond art kits for adults14K/yr -16.6%3.6% conv.
diamond art horses for adults10K/yr -29.4%2.7% conv.
diamond painting horses8K/yr -17.0%2.0% conv.
diamond art kits for adults horses7K/yr -22.9%2.9% conv.

All search terms

Top horse diamond painting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WSLWXSHM Diamond Painting Kits for Adults Horse Round Full Drill Diamond Art Kits 5D DIY Paint with Diamonds Crafts for Home Wall Decoration Gifts 1216Inch Animal

WSLWXSHM$7.684.5★19 rev

SENQAO Horse Diamond Art Kit for Adults with Frame Art and Crafts for Adults Ages 4-6-8-12 Easy to DIY Diamond Art for Adults and Adult Beginners Home Wall Decoration 7.1x7.1inch

SENQAO$10.414.6★160 rev

askkqtx Horse Diamond Art Kits for Adults Butterfly Sunflowers Diamond Painting Kits for Beginnners DIY 5D Full Drill Crystal Rhinestone Gem Art Craft Kits for Home Wall Decor 12X16 Inch

askkqtx$8.934.6★682 rev

GEEHEIY Horses Diamond Art Kits for Adults 5D Horse Diamond Painting Kits for Beginner DIY Flower Lover Gem Art Dots for Adults Perfect for Home Wall Decor 12x16 Inch

GEEHEIY$7.914.8★365 rev

Yomiie Large Diamond Art Kits for Adults Horse Animals Diamond Painting Art Sunset Landscape Full Round Drill Kits Embroidery Rhinestone Diamond Crystal Craft Canvas Home Wall Decor 31.5x11.81 inch

Yomiie$10.794.4★202 rev

Newest

by launch date

WSLWXSHM Diamond Art Painting Kits for Adults Horse Animal Round Full Drill Diamond Art Kits 5D DIY Paint with Diamonds Crafts for Home Wall Decoration Gifts 1216Inch

WSLWXSHM$7.540 rev

3mo ago

OJTOYART Horses Sunset Diamond Art Kits for Adults Nature 5D Diamond Painting Kits for Beginners DIY Round Full Drill Diamond Gem Art Crafts Paintings Home Wall Decor 13.79 X 13.79 Inch

OJTOYART$4.4349 rev

4mo ago

YULIDECO Diamond Art Depicting Girl and Horse Embracing Tenderly DIY Horse Diamond Art Kits for Adults Full Drill Diamond Painting Kit Home Wall Decor Diamond Painting(12x16 Inch)

YULIDECO$7.8877 rev

6mo ago

askkqtx Horse Diamond Art Kits for Adults Flowers with Sunset Diamond Painting Kits for Beginners DIY 5D Round Full Drill Crystal Rhinestone Dots Gem Art Craft Home Decor 12x16 Inch

askkqtx$4.7425 rev

6mo ago

SHICERNHJ Special Shape Diamond Art Kits for Adults Beginners White Horse Diamond Painting Kits DIY Animals Crystal Rhinestones Painting kit for Home Wall Decoration 12 12 inch

SHICERNHJ$5.97476 rev

7mo ago

What buyers say about horse diamond painting

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Vibrant colors”

Fun/Entertainment Experience10%

“FUN”

Quality-Overall9%

“Well made, comes with everything”

Gifting Purpose9%

“Perfect for gift giving”

Ease Of Use7%

“Ease of Use. Beginner Friendly”

Advertised Vs Actual Product7%

“The picture was spot on”

Design-Overall5%

“The design is attractive”

Value For Money5%

“Nice for being cheap”

Size-Overall5%

“Great size”

Paint Quality3%

“I would 100% recommend this painting”

What buyers complain about

Size-Overall17%

“the pieces are tiny”

Paint Quality7%

“So Im unable to finish the pic :”

Adhesion/Stickiness6%

“The stick was a little lacking on one corner”

Instructions/User Manual/Troubleshooting6%

“No directions”

Magnetic Strength/Adsorption6%

“The gel to work for the beads don't stick to the magnet”

Moist/Dry6%

“This came in wet like soap on it I am so mad it was a mess”

Gifting Purpose4%

“was unable to give it as a gift due to the spilt beads”

Design-Overall3%

“It did not replicate the original design at all”

Cushion3%

“My only complaint is the finger cushion for the pen”

Functionality-Overall3%

“Results not as expected”

Top return reasons

Advertised Vs Actual Product27%

Size-Overall17%

Color8%

Adhesion/Stickiness7%

Quality-Overall7%

Defective Material/Parts5%

Display Colors4%