Hook Knife
MaybeAn estimated 0.9% of orders come back. But shoppers spend an estimated $59K a year here, so Hook Knife is a Maybe.
- Flapen Score
- 60 / 100Top 4% of 4,656 Arts, Crafts & Sewing niches · +14 vs the category median of 4660
- Market size
- $59K/yr71K searches / yr
- 90-day growth
- -2.3%search demand this quarter
- Competition
- 36%top-5 click share · 35 brands · 103 sellers
Flapen Score
Hook Knife against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hook Knife is stronger. Inside it, weaker.
Market
The Hook Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Hook Knife 71K times last year and spent an estimated $59K. The top 5 brands take 50% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 4.1% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -2.3%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $59Ka year
- Top search term
- hook knife62K searches a year
02 · Price
A sale here is worth $20.35.
Listings sell for $20.35 on average, from $6.60 to $75.09. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.35 that is $0 to $2K a year per listing.
- Average price
- $20.35inside the $15 to $100 sweet spot
- Price range
- $6.60–$75.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #207 within Woodcrafts. It carries 667 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 1.8%
- Average rank
- #207in Woodcrafts
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 667per listing
- Listings tracked
- 46
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Hook Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 36% of clicks. An open shelf where new products get seen.
Brands
35 falling
Sellers
103
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
36%
Top 20: 76%
Open market
45%
- Brand 119%
- Brand 210%
- Brand 39%
- Brand 46%
- Brand 56%
- Brand 65%
Demand
Hook Knife search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Hook Knife
We read the reviews and the return reasons for every product selling here.
“Hard to open”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hook Knife questions
Answered from the same tracked data.