Hook and Eye
FailPrices span $3.89–$9.94, mostly outside the sweet spot, so Hook and Eye is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $150K/yr228K searches / yr
- 90-day growth
- +15.6%search demand this quarter
- Competition
- 61%top-5 click share · 18 brands · 25 sellers
Flapen Score
Hook and Eye against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hook and Eye is stronger. Inside it, weaker.
Market
The Hook and Eye market on Amazon at a glance
Shoppers on Amazon United States searched for Hook and Eye 228K times last year and spent an estimated $150K. The top 5 brands take 71% of clicks. Demand peaks in Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.
- Searches, last 12 months
- 228K
- Growth, 90 days vs prior 90
- +15.6%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $150Ka year
- Peak month
- May1.9× the quietest month
- Top search term
- hook and eye sewing76K searches a year
02 · Price
A sale here is worth $6.05.
Listings sell for $6.05 on average, from $3.89 to $9.94. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $6.05 that is $9K to $12K a year per listing.
- Average price
- $6.05under the $15 to $100 sweet spot
- Price range
- $3.89–$9.94
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $9K–$12K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #119 within Sewing Notions & Supplies. It carries 430 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #119in Sewing Notions & Supplies
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 430per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Hook and Eye products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 flat
Sellers
25
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
24%
- Brand 118%
- Brand 217%
- Brand 315%
- Brand 415%
- Brand 57%
- Brand 66%
Demand
Hook and Eye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May · busiest ÷ quietest = 1.9×
Search terms
Top Hook and Eye search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hook and eye sewing76K/yr
- hook and eye39K/yr
- hook and eye latch sewing9K/yr
- hook and eye closure13K/yr
- hooks and eyes for sewing12K/yr
- hook and eye closures for clothing18K/yr
- sewing hooks10K/yr
- sewing hooks and eyes closure7K/yr
- dress hooks5K/yr
- hooks and eyes6K/yr
Reviews and returns
What reviews say buyers love and hate about Hook and Eye
We read the reviews and the return reasons for every product selling here.
“narrower than the regular ones”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hook and Eye questions
Answered from the same tracked data.









