Is hook and eye profitable to sell on Amazon United States?

The niche generates $150K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Skip it (48/100).

How competitive is the hook and eye niche?

18 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.

What do buyers complain about in hook and eye?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.3%.

When does demand for hook and eye peak?

Demand peaks in Apr–May; the busiest month runs 1.9× the quietest.

What does it cost to enter the hook and eye niche?

Listings span $3.89–$9.94; the average listing price is $6.05 (sweet spot $15–$100). The average incumbent carries 430 reviews — the moat a new listing must climb.

hook and eye

Skip it

Prices mostly outside the sweet spot ($3.89–$9.94) — this niche doesn't clear our bar today.

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great429.87

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$150K

$150K/yr · 228K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.05

avg listing price — sweet spot $15–$100

Price range

Bad$3.89–$9.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, hook and eye is a $150K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Apr–May. Verdict: Skip it — 48/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

hook and eye market data

Units sold / yr: 25K–30K; avg 1,500–2,000/product
Revenue / yr: $151K–$182K; units × avg price
Conversion rate: 10.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.9%
Avg brand age: 41 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 flat

Sellers

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

61%

Top 20: 97%

Open market

24%

KOPOX18%
HAALII17%
CooBigo15%
Ahviesli15%
Bememo7%
Dritz6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 1.9×

Open Trend

Top hook and eye search terms

hook and eye sewing76K/yr +9.3%12.5% conv.
hook and eye39K/yr +30.9%6.3% conv.
hook and eye latch sewing9K/yr +47.1%13.8% conv.
hook and eye closure13K/yr +13.4%6.4% conv.
hooks and eyes for sewing12K/yr +28.8%10.1% conv.
hook and eye closures for clothing18K/yr -12.3%8.5% conv.
sewing hooks10K/yr +9.5%7.7% conv.
sewing hooks and eyes closure7K/yr +1.1%8.8% conv.
dress hooks5K/yr +49.9%7.8% conv.
hooks and eyes6K/yr +9.2%8.0% conv.

All search terms

Top hook and eye products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KOPOX 180PCS Hook and Eye Sewing Kit with Garment Buttons Hook and Eye Closures Fabric Snap Buttons Garment Snap Buttons for Skirts Pants Dresses Clothing and DIY Crafts

KOPOX$5.774.7★203 rev

HAALII 60 Set Sewing Hooks and Eyes Closure for Bra Clothing Trousers Skirt DIY Craft Trousers Skirt Sewing DIY Craft 3 Sizes Black and Silver

HAALII$4.044.5★471 rev

Ahviesli 72 Pairs Hook and Eye Sewing Kit Black and Silver Bra Hooks Replacement in Multiple Sizes Ideal for DIY Clothing Repairs Underwear Alteration and Home Sewing with Storage Box

Ahviesli$4.064.7★467 rev

Bememo 50 Set Sewing Hooks and Eyes Closure for Bra and Clothing 3 Sizes (Silver and Black)

Bememo$6.764.5★2,289 rev

Hook and Eye Sewing Set Snap Button Kit with Bra Hooks & Skirt Hooks and Eyes Latches for Different Options for Sewing Closures 3 Styles Sewing Fasteners for Clothing

CooBigo$6.464.8★11 rev

Newest

by launch date

Hook and Eye Sewing Kit 112 Pairs Assorted Sizes Black and Silver Metal Hook and Eye Closures for Clothing Bra Skirt Dress Pants Hooks and Eyes for Sewing Repair with Organizer

wkcokso$5.0351 rev

4mo ago

Hook and Eye Sewing Set Snap Button Kit with Bra Hooks & Skirt Hooks and Eyes Latches for Different Options for Sewing Closures 3 Styles Sewing Fasteners for Clothing

CooBigo$6.4611 rev

6mo ago

120 Set Tiny Hooks and Eyes Closures for Sewing Bra Hook Replacement Clasps Hook and Eye Clasp for Clothing Bra Trousers Skirt Underwear Sewing DIY Craft

CooBigo$5.2214 rev

7mo ago

60 Set Hooks and Eyes for Sewing Clothing Hook Replacement Clasps Hook and Eye Closures for Fur Coats Jackets Trousers Underwear Sewing DIY Craft

CooBigo$9.0211 rev

7mo ago

224 Pcs Sewing Hooks and Eyes Closure Set Button Hook Snap Button Kit with Bra Hooks & Skirt Hooks 3 Styles Sew on Fasteners for Dress Pants DIY Craft Mending

Volisau$5.9720 rev

8mo ago

What buyers say about hook and eye

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Wonderful variety”

Value For Money13%

“They are affordable”

Strength10%

“Strong and Easy to use”

Advertised Vs Actual Product9%

“As advertised”

Ease Of Use8%

“Easy to use”

Stitch/Finish/Polish6%

“Perfect sewing essential hooks”

Efficiency5%

“It works well”

Locking Mechanism4%

“Good latches”

Assembly/Installation3%

“Very easy to assemble”

Size-Overall3%

“Good fit”

What buyers complain about

Size-Overall38%

“narrower than the regular ones”

Quality-Overall9%

“Cheap for outdoor shed”

Assembly/Installation5%

“I only received 1 hook assembly”

Ease Of Use4%

“so small hard for me too sew”

Color4%

“they're just different colors”

Advertised Vs Actual Product2%

“I'll give them a 3 star as I thought the picture was a bit deceiving as the size of them”

Defective Material/Parts2%

“some parts not useful for my purposes”

Rusts/Corrodes2%

“They rust hardcore within a few weeks”

Thickness2%

“thinner metal ones”

Value For Money1%

“Looks and feels expensive”

Top return reasons

Size-Overall71%

Functionality-Overall6%

Advertised Vs Actual Product4%

Value For Money3%

Defective Material/Parts3%

Quality-Overall2%

Compatibility-Overall2%

Strength1%

Locking Mechanism1%

Ease Of Use1%

Common questions

Is hook and eye profitable to sell on Amazon United States?: The niche generates $150K/yr across 23 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Skip it (48/100).
How competitive is the hook and eye niche?: 18 brands and 25 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 71% of demand.
What do buyers complain about in hook and eye?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Assembly/Installation. The return rate is 1.3%.
When does demand for hook and eye peak?: Demand peaks in Apr–May; the busiest month runs 1.9× the quietest.
What does it cost to enter the hook and eye niche?: Listings span $3.89–$9.94; the average listing price is $6.05 (sweet spot $15–$100). The average incumbent carries 430 reviews — the moat a new listing must climb.