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Honey Sticks Crayons

Fail

The top 5 brands take 97% of clicks, so Honey Sticks Crayons is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$155K/yr136K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
55%top-5 click share · 6 brands · 44 sellers

Flapen Score

Honey Sticks Crayons against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Honey Sticks Crayons is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Sticks Crayons market on Amazon at a glance

Shoppers on Amazon United States searched for Honey Sticks Crayons 136K times last year and spent an estimated $155K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $155K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
5.5%
Market size, estimated
$155Ka year
Peak month
December2.2× the quietest month
Top search term
beeswax crayons44K searches a year

02 · Price

A sale here is worth $20.72.

Listings sell for $20.72 on average, from $6.96 to $35.91. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $20.72 that is $5K to $10K a year per listing.

Average price
$20.72inside the $15 to $100 sweet spot
Price range
$6.96–$35.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #166 within Drawing. It carries 2,308 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
4.9%
Average rank
#166in Drawing
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
2,308per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Honey Sticks Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 rising

Sellers

44

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 100%

Open market

0%

  • Brand 157%
  • Brand 223%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Honey Sticks Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Honey Sticks Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beeswax crayons44K/yr
  • stockmar crayons17K/yr
  • honey sticks crayons20K/yr
  • honeysticks beeswax crayons15K/yr
  • beeswax crayons for toddlers 1-313K/yr
  • waldorf crayons5K/yr
  • honey crayons5K/yr
  • block crayons5K/yr
  • honeysticks crayons3K/yr
  • honey stick crayons3K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Sticks Crayons

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Color”
23%of negative reviews mention “Color”
1.2%of orders come back
“Dont color well”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Honey Sticks Crayons questions

Answered from the same tracked data.