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Homecoming Mum Supplies

Maybe

Search demand grew +134.5% this quarter. But buyers convert on only 0.6% of searches, so Homecoming Mum Supplies is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 46
Market size
$68K/yr792K searches / yr
90-day growth
+134.5%search demand this quarter
Competition
28%top-5 click share · 52 brands · 57 sellers

Flapen Score

Homecoming Mum Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Homecoming Mum Supplies is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Homecoming Mum Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Homecoming Mum Supplies 792K times last year and spent an estimated $68K. The top 5 brands take 30% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 792K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +134.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
792K
Growth, 90 days vs prior 90
+134.5%
Conversion, latest week
0.6%
Market size, estimated
$68Ka year
Peak month
September161.6× the quietest month
Top search term
homecoming mum supplies253K searches a year

02 · Price

A sale here is worth $15.29.

Listings sell for $15.29 on average, from $3.70 to $32.08. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $15.29 that is $0 to $2K a year per listing.

Average price
$15.29inside the $15 to $100 sweet spot
Price range
$3.70–$32.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 26.6% of listings are out of stock. The average listing ranks #14,544 within Trim & Embellishments. It carries 872 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
26.6%
Average rank
#14,544in Trim & Embellishments
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
872per listing
Listings tracked
72

04 · Newcomers

0 of last year's 28 launches cleared the first-year sales bar.

28 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
28
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Homecoming Mum Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

57

Top-5 brand share

30%

Top 20: 73%

Top-5 click share

28%

Top 20: 64%

Open market

65%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Homecoming Mum Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 161.6×

Search terms

Top Homecoming Mum Supplies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • homecoming mum supplies253K/yr
  • homecoming mum78K/yr
  • homecoming ribbon35K/yr
  • mum supplies homecoming114K/yr
  • mum supplies49K/yr
  • homecoming mum ribbon20K/yr
  • mum ribbon22K/yr
  • homecoming mums20K/yr
  • homecoming ribbon for mums18K/yr
  • mum ribbon homecoming15K/yr

Reviews and returns

What reviews say buyers love and hate about Homecoming Mum Supplies

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
2.9%of orders come back
“Not very durable”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Homecoming Mum Supplies questions

Answered from the same tracked data.