holly
Skip itA small market ($24K/yr) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great301.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.32–$56.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Market size
Bad$24K$24K/yr · 65K searches
According to Flapen's Amazon United States niche tracking, holly is a $24K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
holly market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$43K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #3,007
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 23.2%
- Avg brand age
- 36 months
- Avg seller age
- 224 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
29
Top-5 brand share
47%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
47%
- Zenarao13%
- YGbridge12%
- Admired By Nature8%
- Quacc7%
- Fangoo7%
- Caciri6%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — -4.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 57.8×
Top holly search terms
- artificial holly10K/yr
- holly berries for crafts9K/yr
- fake holly8K/yr
- faux holly4K/yr
- holly picks9K/yr
- holly decor4K/yr
- artificial holly branches4K/yr
- holly decorations4K/yr
- christmas holly decorations4K/yr
- holly sprigs6K/yr
Top holly products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Zenarao 10Pcs Christmas Holly Berries Faux Berry Flowers with Leaves Xmas Berry Picks Christmas Wreath Branches Vase Fillers Artificial Flowers
Zenarao$6.294.2★21 rev
YGbridge Christmas Floral Picks 30Pcs Pine Cone Holly Berry Stems for Crafts Artificial Christmas Picks and Sprays Red Berry Branches Greenery for Christmas Home Decor Garland Wreath (30)
YGbridge$14.634.7★203 rev
Admired by Nature Artificial Holly Leaves with Berries Bush Bouquet - for Holiday Winter Christmas Home Decor Faux Floral Arrangement for Crafts Events Funerals Cemeteries - Set of 2 Green
Admired By Nature$34.124.3★234 rev
Fangoo 20 Pack 7 Inch Artificial Red Berry Picks for Christmas Tree Burgundy Red Berries Stems Holly Berry Branches Ornaments Wreath Crafts Wedding Holiday Season Winter Home Decor
Fangoo$13.034.5★2,347 rev
Caciri Artificial Christmas Picks 8Pcs Christmas Sprays Picks with Red Berry Stems Holly Faux Floral Branches for Xmas Tree Filler Wreath Garland Winter Holiday DIY Crafts Decorations (8)
Caciri$8.684.8★23 rev
Newest
by launch date
SAYUANVA Artificial Red Berry Picks with Green Leaves 2-Pack Red Berry Picks for Christmas Tree Wreaths & DIY Crafts - Lifelike Stems w/Holly & Pine Cones
SAYUANVA$3.323 rev
TrustGood 50 Pack Christmas Decorations Artificial Red Berry Stems for Xmas Winter Party Holiday Home Centerpieces and DIY Flower Arrangements
TrustGood$17.912 rev
6 Bundles Fake Christmas Holly Red Berry Stems Plants Faux Holly Berry Leaves Stems for Holiday Home Decor Christmas Flowers Artificial for Decorations
ARTIFIPLANT$17.234 rev
DoubleWood Artificial Holly Berries with Wire Stems 400Pcs Red Mini Berry Picks 10mm Fake Berries for Crafts Artificial Berries for Christmas Tree Wreath Decor (400 Red Gold Silver White)
DoubleWood$13.967 rev
HNGWLYN Artificial Christmas Picks 8 Pack Red Berries Stems
HNGWLYN$14.775 rev
Trending
90-day click momentumTrustGood 50 Pack Christmas Decorations Artificial Red Berry Stems for Xmas Winter Party Holiday Home Centerpieces and DIY Flower Arrangements
TrustGood$17.911.5★
SAYUANVA Artificial Red Berry Picks with Green Leaves 2-Pack Red Berry Picks for Christmas Tree Wreaths & DIY Crafts - Lifelike Stems w/Holly & Pine Cones
SAYUANVA$3.323.1★
Rismise Christmas Simulation Pine Needles 25Pc Christmas Berry Picks and Sprays Pine Cone Holly Berry Stems Small Tiny Pine Cones Picks Evergreen Christma Berries for Xmas Home Decor DIY Garland Craft
Rismise$11.714.7★
HNGWLYN Artificial Christmas Picks 8 Pack Red Berries Stems
HNGWLYN$14.774.6★
DoubleWood Artificial Holly Berries with Wire Stems 400Pcs Red Mini Berry Picks 10mm Fake Berries for Crafts Artificial Berries for Christmas Tree Wreath Decor (400 Red Gold Silver White)
DoubleWood$13.965.0★
What buyers say about holly
What buyers praise and complain about, mined from review topics.What buyers love
“Best for crafting”
“great value for the money”
“They were a nice size”
“vibrantly colored, nice size, easy to use”
“Look spectacular & lots of uses”
“Very sturdy so far time will tell with longevity”
“Pretty much what I expected”
“Good for on gifts”
“Very durable and great quality”
“easy to use”
What buyers complain about
“Bigger Than I Pictured”
“Cheap plastic, flimsy looking”
“very very cheap quality”
“They are not brightly colored as pictured”
“Definitely not worth the money”
“A few of the items crumbled”
“Not as pictured”
Top return reasons
Common questions
- Is holly profitable to sell on Amazon United States?
- The niche generates $24K/yr across 21 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the holly niche?
- 20 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in holly?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.9%.
- When does demand for holly peak?
- Demand peaks in Nov–Dec; the busiest month runs 57.8× the quietest.
- What does it cost to enter the holly niche?
- Listings span $3.32–$56.07; the average listing price is $14.18 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.