Holly
FailShoppers spend an estimated $24K a year here, so Holly is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $24K/yr65K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 29 sellers
Flapen Score
Holly against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Holly is stronger. Inside it, weaker.
Market
The Holly market on Amazon at a glance
Shoppers on Amazon United States searched for Holly 65K times last year and spent an estimated $24K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $24Ka year
- Peak month
- November57.8× the quietest month
- Top search term
- artificial holly10K searches a year
02 · Price
A sale here is worth $14.18.
Listings sell for $14.18 on average, from $3.32 to $56.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.18 that is $0 to $1K a year per listing.
- Average price
- $14.18under the $15 to $100 sweet spot
- Price range
- $3.32–$56.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #3,007 within Floral Arranging. It carries 301 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 23.2%
- Average rank
- #3,007in Floral Arranging
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 301per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Holly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Zenarao 10Pcs Christmas Holly Berries Faux Berry Flowers with Leaves Xmas Berry Picks Christmas Wreath Branches Vase Fillers Artificial Flowers
- Price
- $6.29
- Rating
- 4.2/5
- Reviews
- 21
- Age
- 1y ago

YGbridge Christmas Floral Picks 30Pcs Pine Cone Holly Berry Stems for Crafts Artificial Christmas Picks and Sprays Red Berry Branches Greenery for Christmas Home Decor Garland Wreath (30)
- Price
- $14.63
- Rating
- 4.7/5
- Reviews
- 203
- Age
- 1y ago

Admired by Nature Artificial Holly Leaves with Berries Bush Bouquet - for Holiday Winter Christmas Home Decor Faux Floral Arrangement for Crafts Events Funerals Cemeteries - Set of 2 Green
- Price
- $34.12
- Rating
- 4.3/5
- Reviews
- 234
- Age
- 2y ago

Fangoo 20 Pack 7 Inch Artificial Red Berry Picks for Christmas Tree Burgundy Red Berries Stems Holly Berry Branches Ornaments Wreath Crafts Wedding Holiday Season Winter Home Decor
- Price
- $13.03
- Rating
- 4.5/5
- Reviews
- 2,347
- Age
- 5y ago

Caciri Artificial Christmas Picks 8Pcs Christmas Sprays Picks with Red Berry Stems Holly Faux Floral Branches for Xmas Tree Filler Wreath Garland Winter Holiday DIY Crafts Decorations (8)
- Price
- $8.68
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 11mo ago
Trending
estimated 90-day click momentum
TrustGood 50 Pack Christmas Decorations Artificial Red Berry Stems for Xmas Winter Party Holiday Home Centerpieces and DIY Flower Arrangements
- Price
- $17.91
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 8mo ago

SAYUANVA Artificial Red Berry Picks with Green Leaves 2-Pack Red Berry Picks for Christmas Tree Wreaths & DIY Crafts - Lifelike Stems w/Holly & Pine Cones
- Price
- $3.32
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 7mo ago

Rismise Christmas Simulation Pine Needles 25Pc Christmas Berry Picks and Sprays Pine Cone Holly Berry Stems Small Tiny Pine Cones Picks Evergreen Christma Berries for Xmas Home Decor DIY Garland Craft
- Price
- $11.71
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 10mo ago

HNGWLYN Artificial Christmas Picks 8 Pack Red Berries Stems
- Price
- $14.77
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 10mo ago

DoubleWood Artificial Holly Berries with Wire Stems 400Pcs Red Mini Berry Picks 10mm Fake Berries for Crafts Artificial Berries for Christmas Tree Wreath Decor (400 Red Gold Silver White)
- Price
- $13.96
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
SAYUANVA Artificial Red Berry Picks with Green Leaves 2-Pack Red Berry Picks for Christmas Tree Wreaths & DIY Crafts - Lifelike Stems w/Holly & Pine Cones
- Price
- $3.32
- Rating
- 3.1/5
- Reviews
- 3
- Age
- 7mo ago

TrustGood 50 Pack Christmas Decorations Artificial Red Berry Stems for Xmas Winter Party Holiday Home Centerpieces and DIY Flower Arrangements
- Price
- $17.91
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 8mo ago

6 Bundles Fake Christmas Holly Red Berry Stems Plants Faux Holly Berry Leaves Stems for Holiday Home Decor Christmas Flowers Artificial for Decorations
- Price
- $17.23
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 10mo ago

DoubleWood Artificial Holly Berries with Wire Stems 400Pcs Red Mini Berry Picks 10mm Fake Berries for Crafts Artificial Berries for Christmas Tree Wreath Decor (400 Red Gold Silver White)
- Price
- $13.96
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

HNGWLYN Artificial Christmas Picks 8 Pack Red Berries Stems
- Price
- $14.77
- Rating
- 4.6/5
- Reviews
- 5
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
29
Est. top-5 brand share
47%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 100%
Open market
47%
- Zenarao13%
- YGbridge12%
- Admired By Nature8%
- Quacc7%
- Fangoo7%
- Caciri6%
Demand
Holly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 57.8×
Search terms
Top Holly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- artificial holly10K/yr
- holly berries for crafts9K/yr
- fake holly8K/yr
- faux holly4K/yr
- holly picks9K/yr
- holly decor4K/yr
- artificial holly branches4K/yr
- holly decorations4K/yr
- christmas holly decorations4K/yr
- holly sprigs6K/yr
Reviews and returns
What reviews say buyers love and hate about Holly
We read the reviews and the return reasons for every product selling here.
“Bigger Than I Pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









