Holly
FailShoppers spend an estimated $24K a year here, so Holly is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $24K/yr65K searches / yr
- 90-day growth
- -4.3%search demand this quarter
- Competition
- 51%top-5 click share · 20 brands · 29 sellers
Flapen Score
Holly against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Holly is stronger. Inside it, weaker.
Market
The Holly market on Amazon at a glance
Shoppers on Amazon United States searched for Holly 65K times last year and spent an estimated $24K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -4.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $24Ka year
- Peak month
- November57.8× the quietest month
- Top search term
- artificial holly10K searches a year
02 · Price
A sale here is worth $14.18.
Listings sell for $14.18 on average, from $3.32 to $56.07. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.18 that is $0 to $1K a year per listing.
- Average price
- $14.18under the $15 to $100 sweet spot
- Price range
- $3.32–$56.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 4.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #3,007 within Floral Arranging. It carries 301 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 23.2%
- Average rank
- #3,007in Floral Arranging
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 301per listing
- Listings tracked
- 21
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Holly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
29
Top-5 brand share
47%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
47%
- Brand 113%
- Brand 212%
- Brand 38%
- Brand 47%
- Brand 57%
- Brand 66%
Demand
Holly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 57.8×
Search terms
Top Holly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- artificial holly10K/yr
- holly berries for crafts9K/yr
- fake holly8K/yr
- faux holly4K/yr
- holly picks9K/yr
- holly decor4K/yr
- artificial holly branches4K/yr
- holly decorations4K/yr
- christmas holly decorations4K/yr
- holly sprigs6K/yr
Reviews and returns
What reviews say buyers love and hate about Holly
We read the reviews and the return reasons for every product selling here.
“Bigger Than I Pictured”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holly questions
Answered from the same tracked data.









