holi color powder
Worth a lookShows a sweet-spot price point ($70.99 avg), but soft demand (-37.6% this quarter) keeps it on the watch list.
Avg price
Great$70.99avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good663avg incumbent reviews — the moat a new listing must climb
Market size
Good$723K$723K/yr · 251K searches
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Bad$8.31–$371.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-37.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, holi color powder is a $723K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
holi color powder market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #467
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 5.4%
- Avg brand age
- 48 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
15 falling
Sellers
20
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
32%
Top 20: 77%
Open market
15%
- Color Blaze28%
- PARTY GOAT21%
- Chameleon Colors16%
- YANENAN11%
- ARELUX5%
- Kulture Khazana5%
- Open — no brand owns it (9 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -37.6% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 14.5×
Top holi color powder search terms
- color run powder40K/yr
- color powder30K/yr
- holi powder33K/yr
- color powder for color run16K/yr
- color run11K/yr
- color run powder bulk8K/yr
- colored powder9K/yr
- color war6K/yr
- color war powder6K/yr
- holi colors32K/yr
Top holi color powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PARTY GOAT Colored Powder For Fun Events 18 Lbs Non-Toxic Holi Powder Green Purple Yellow Orange Blue & Pink for Color Runs Festivals & Color War Parties. 3Lb Each Pack of 6
PARTY GOAT$96.184.9★114 rev
Color Blaze Holi Color Run Powder - 5 lbs of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - Non-Toxic Washable Color Powder - Pack of 8 Bags - 40 Pounds in Bulk
Color Blaze$190.984.8★498 rev
PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 6
PARTY GOAT$53.164.9★50 rev
Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations
YANENAN$18.984.6★25 rev
Color Blaze Holi Colored Powder - 1 lb of Each Color - Pink Red Orange Yellow Green Teal Blue Purple - for Fun Runs Toss Rangoli Color War Party & Festivals - Total Pack of 8 Pounds
Color Blaze$47.464.6★192 rev
Newest
by launch date
Chameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack
Chameleon Colors$19.611 rev
PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10
PARTY GOAT$82.4650 rev
Holi Powder 10 Packs of 100 Grams Washable Color Powder for Color Run Rangoli Photoshoots Holi Festival & Party Decorations
YANENAN$18.9825 rev
Color Powder for Holi- 10 Pack 3.5oz/100g Each Natural Color Run Powder - Ideal for Color Wars Festivals Summer Camp Fun Run Party and Photography
Generic$17.2022 rev
Holi Color Powder 10 Packs x 100g Assorted Bright Colors Rangoli Color Powder Bulk Easy Wash Cleanup for Color Run Color War Festivals Parties & Photography
YANENAN$20.8655 rev
Trending
90-day click momentumChameleon Colors Fun Sized Color Balls Perfect for Color Powder Wars and Holi Colors Chalk Powder Refillable Balls Throwable Powdered Chalk Ball for Kids and Adults Non-Toxic 10 pack
Chameleon Colors$19.615.0★
Festival Color Powder Set 8 Colors x 100g Each Pink Red Orange Yellow Green Teal Blue Purple for Holi Fun Runs Color Toss Rangoli Parties Events
SAJTOX$12.993.3★
PARTY GOAT Color Run Powder Squeeze Bottles. Extra Large 34oz Color Blasters. Holi Powder for Colored Wars Parties & Summer Camps. 1.1lb Each Pack of 10
PARTY GOAT$82.464.9★
Chameleon Colors 70g Individual Color Powder Packs - 7 Pack - 7 Vibrant Colors - Non-Toxic & Gluten-Free - Great for Holi Color Wars Fun Run Gender Reveal Summer Camp & More
Chameleon Colors$18.064.6★
Chameleon Colors Original Color Powder Balls - 10 Pack - 10 Vibrant Colors - For 5-10 People - Prefilled & Refillable - Non-Toxic - Great for Color War Birthday Party Bachelor Party Games & Fun Run
Chameleon Colors$43.284.6★
What buyers say about holi color powder
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing colors”
“Good quality”
“Great deal”
“Easy to use”
“So Much Fun”
“Exactly what I needed”
“Easy to clean off”
“Works great as washable paint for kids”
“Bright”
“Works great”
What buyers complain about
“Color doesnt come out”
“Low quality”
“The packets are large”
“stained everything else”
“This arrived a complete mess”
“Received used product”
“STRONG ODOR”
“Item had sparkles leaking everywhere”
“No value for your money”
“hard to open”
Top return reasons
Common questions
- Is holi color powder profitable to sell on Amazon United States?
- The niche generates $723K/yr across 44 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is -37.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the holi color powder niche?
- 15 brands and 20 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in holi color powder?
- Top complaints mined from reviews: Color, Quality-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for holi color powder peak?
- Demand peaks in Mar–Apr; the busiest month runs 14.5× the quietest.
- What does it cost to enter the holi color powder niche?
- Listings span $8.31–$371.74; the average listing price is $70.99 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.