Holi Color Powder

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -37.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.

Searches, last 12 months

251K

Growth, 90 days vs prior 90

-37.6%

Conversion, latest week

4.0%

Market size, estimated

$723Ka year

Peak month

March14.5× the quietest month

Top search term

color run powder40K searches a year

Listings sell for $70.99 on average, from $8.31 to $371.74. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $70.99 that is $18K to $35K a year per listing.

Average price

$70.99inside the $15 to $100 sweet spot

Price range

$8.31–$371.74

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$18K–$35K

Returns

1.6%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #467 within Painting. It carries 663 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#467in Painting

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

663per listing

Listings tracked

44

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months