Hole Punch

Shoppers searched for this 2.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.0% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

2.6M

Growth, 90 days vs prior 90

-16.2%

Conversion, latest week

11.0%

Market size, estimated

$2.1Ma year

Peak month

January1.4× the quietest month

Top search term

hole punch1.1M searches a year

Listings sell for $7.28 on average, from $3.95 to $25.28. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At $7.28 that is $146K to $182K a year per listing.

Average price

$7.28under the $15 to $100 sweet spot

Price range

$3.95–$25.28

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

20,000–25,000

Revenue per listing a year

$146K–$182K

Returns

1.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Paper & Paper Crafts. It carries 5,632 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Paper & Paper Crafts

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

5,632per listing

Listings tracked

23

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

46 months