Is hole punch profitable to sell on Amazon United States?

The niche generates $2.1M/yr across 23 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the hole punch niche?

21 brands and 102 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in hole punch?

Top complaints mined from reviews: Durability, Quality-Overall, Paper Quality. The return rate is 1.1%.

When does demand for hole punch peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the hole punch niche?

Listings span $3.95–$25.28; the average listing price is $7.28 (sweet spot $15–$100). The average incumbent carries 5,632 reviews — the moat a new listing must climb.

hole punch

Worth a look

Shows a $2.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$2.1M

$2.1M/yr · 2.6M searches

Returns

Great1.1%

return rate — above 5% kills the launch gate

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Okay$3.95–$25.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,632.04

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.28

avg listing price — sweet spot $15–$100

Growth

Bad-16.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, hole punch is a $2.1M/yr Amazon United States market (2.6M searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

hole punch market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: $2.2M–$2.9M; units × avg price
Conversion rate: 11.0%
Avg BSR: #44
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

102

Top-5 brand share

64%

Top 20: 99%

Top-5 click share

60%

Top 20: 97%

Open market

31%

MECHEER19%
Swingline18%
Yuioase10%
Amazon Basics9%
CNTVO7%
PaperPro5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top hole punch search terms

hole punch1.1M/yr -17.8%12.5% conv.
hole puncher644K/yr -17.4%10.2% conv.
single hole punch196K/yr -5.9%15.6% conv.
paper punch156K/yr -16.1%1.6% conv.
hole puncher for crafts71K/yr +2.0%4.6% conv.
perforadora de papel60K/yr -13.5%2.1% conv.
hole puncher single89K/yr -35.2%12.6% conv.
hole punches34K/yr -6.2%1.7% conv.
single hole puncher35K/yr -15.3%13.4% conv.
paper hole punch28K/yr -6.1%9.7% conv.

All search terms

Top hole punch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Single Hole Punch 1/4 Paper Hole Puncher for Crafts One Hole Puncher with Blue Soft Grip Handle for Kids and Adults Handheld Circle Punch for Paper Crafts in Home Office Classroom

MECHEER$5.204.2★3,347 rev

Swingline 1 Hole Punch 5 Sheet Capacity Hole Puncher Single Hole Paper Punch Chrome (74005)

Swingline$4.834.5★14,465 rev

2 PCS Hole Punch 1/4 Inch Single Hole Puncher with 8-Sheet Capacity Durable One Hole Paper Punch Create Circle Hole Punch for Crafts Gift Tags Tickets & Scrapbooks by YUIOASE

Yuioase$3.954.5★437 rev

Amazon Basics 3 Hole Punch 10 Sheet Capacity Black Easy-Clean Tray

Amazon Basics$9.794.7★11,843 rev

CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets

CNTVO$8.934.2★220 rev

Newest

by launch date

BGUP 6 Pack Single Hole Punch 1/4 Paper Hole Puncher with 8-Sheet Capacity for Crafts Handheld Circle Hole Punch for Crafts Tags and Tickets

BGUP$8.3435 rev

2mo ago

ZASZO 2 Pcs Hole Punch 1/4 and 1/8 Hole Puncher with Blue Soft Grip for Crafts Scrapbooks Tags Tickets Handheld Circle Single Hole Punch for Home Office and Classroom

ZASZO$7.9169 rev

4mo ago

Vsvgmoq Single Hole Punch Set 2 Pcs 1/4&1/8 Inch Hole Puncher Single with Soft Grip Handle One Punch with Scrap Container 8 Sheets Capacity Fun Punch for Paper Crafts Scrapbooks Tags Tickets

Vsvgmoq$5.8362 rev

5mo ago

Boszoiu 2 Pcs Single Hole Punch 1/4 and 1/8 Hole Puncher Single with Soft Pink Grip for Home Office Classroom Handheld Small Circle Paper Punch for Crafts Gift Tags Tickets Scrapbooks

Boszoiu$6.0054 rev

6mo ago

CNTVO Single Hole Punch 2 Pcs 1/4 and 1/8 Hole Puncher with Pink Soft Grip for Home Office and Classroom Handheld Circle Small Hole Paper Punch for Crafts Scrapbooks Tags Tickets

CNTVO$8.93220 rev

7mo ago

What buyers say about hole punch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall13%

“Good Quality”

Ease Of Use12%

“easy to store”

Advertised Vs Actual Product12%

“As described”

Efficiency10%

“Works smooth”

Value For Money10%

“Excellent value”

Strength6%

“It's sturdy”

Grip5%

“Comfortable Grip”

Durability4%

“Feels durable”

Size-Overall3%

“Love the two different sizes”

Ease Of Cleaning2%

“The easy-clean tray is also a nice feature that makes cleanup quick and simple”

What buyers complain about

Durability19%

“didnt last”

Quality-Overall18%

“Cheap garbage”

Paper Quality7%

“Does not punch thru paper very well”

Functionality-Overall7%

“It can't”

Strength5%

“Not very strong”

Size-Overall3%

“size is an issue”

Paper Compatibility3%

“Gap for paper very small”

Ease Of Use3%

“Difficult to use”

Value For Money2%

“It also cost too much”

Instructions/User Manual/Troubleshooting2%

“No instructions”

Top return reasons

Functionality-Overall16%

Defective Material/Parts13%

Size-Overall13%

Value For Money10%

Mechanism Issues6%

Advertised Vs Actual Product5%