Hobby Mat
FailDemand is soft, at -14.0% this quarter, so Hobby Mat is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $118K/yr97K searches / yr
- 90-day growth
- -14.0%search demand this quarter
- Competition
- 55%top-5 click share · 17 brands · 50 sellers
Flapen Score
Hobby Mat against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hobby Mat is stronger. Inside it, weaker.
Market
The Hobby Mat market on Amazon at a glance
Shoppers on Amazon United States searched for Hobby Mat 97K times last year and spent an estimated $118K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.5% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -14.0%
- Conversion, latest week
- 7.5%
- Market size, estimated
- $118Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- hobby mat37K searches a year
02 · Price
A sale here is worth $16.36.
Listings sell for $16.36 on average, from $5.71 to $37.25. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.36 that is $4K to $8K a year per listing.
- Average price
- $16.36inside the $15 to $100 sweet spot
- Price range
- $5.71–$37.25
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Quilting. It carries 4,221 reviews at 4.71 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #22in Quilting
- Average rating
- 4.71 starsAmazon United States average 4.42 stars
- Average reviews
- 4,221per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hobby Mat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
anezus Self Healing Sewing Mat 12inch x 18inch Rotary Cutting Mat Double Sided 5-Ply Craft Cutting Board for Sewing Crafts Hobby Fabric Precision Scrapbooking Project
- Price
- $9.02
- Rating
- 4.7/5
- Reviews
- 20,605
- Age
- 6y ago

The Army Painter Self-Healing Cutting Mat | Double-Sided PVC Non-Slip Mat| 3-Layer Square Cutting and Modeling Mat| A4 220x300mm | for Role Play Board Game
- Price
- $12.03
- Rating
- 4.7/5
- Reviews
- 2,065
- Age
- 7y ago

Gundam Model Builders Cutting Mat 12x18(A3)
- Price
- $14.26
- Rating
- 4.7/5
- Reviews
- 2,057
- Age
- 9y ago

DIYSELF Cutting Mat 12in18in Cutting Mats for Crafts Self Healing Cutting Mat A3 Fabric Cutting Mats Double Side for Sewing Quilting Craft Mat for Desktop Matting & Mounting Materials
- Price
- $8.75
- Rating
- 4.7/5
- Reviews
- 784
- Age
- 2y ago

Headley Tools 18x12 Thickened Self Healing Cutting Mat A3 Rotary Cutting Sewing Mat for Crafts Double Sided 5-Ply Table Cutting Board for Fabric Quilting Leather Hobby Project Grey/Black
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 5,611
- Age
- 5y ago
Trending
estimated 90-day click momentum
DIYSELF 23 Pack Craft Knife Precision Hobby Knife Kit 1 Exacto Knife with 20 Spare Art Knife Blades for Art Scrapbooking Stencil 8 x 6 Cutting Mat
- Price
- $7.76
- Rating
- 4.6/5
- Reviews
- 5,265
- Age
- 6y ago

DIYSELF Cutting Mat 12in18in Cutting Mats for Crafts Self Healing Cutting Mat A3 Fabric Cutting Mats Double Side for Sewing Quilting Craft Mat for Desktop Matting & Mounting Materials
- Price
- $8.75
- Rating
- 4.7/5
- Reviews
- 784
- Age
- 2y ago

ArtAt Self Healing Cutting Mat: 18x 24 Green Double Sided Non-Slip 5 Layers PVC Durable A2 Sewing Craft Mat for Rotary Cutter Use for Quilting Scrapbooking and Craft & Art Projects
- Price
- $25.43
- Rating
- 4.7/5
- Reviews
- 1,752
- Age
- 5y ago

Premium Heat Resistant 932F Silicone Soldering Mat Large Anti Static Magnetic Electronic Repair Work Mat for BGA and Gun Soldering Iron Workbench Cell Phone Laptop Repair 17.7 *11.8
- Price
- $12.02
- Rating
- 4.7/5
- Reviews
- 1,526
- Age
- 4y ago

Density-upgraded 18 x 24 Self Healing Sewing Mat Idemeet Rotary Sewing Mat for Crafts 5-Ply Cut Board for Fabric Leather Cutting Quilting Modeling Hobby Project Scale Size 18 x 24 Green
- Price
- $27.44
- Rating
- 4.8/5
- Reviews
- 6,856
- Age
- 1y ago
Newest
by launch date
Premium Self Healing Cutting Mat 18 x 12 A3 Non-slip Sewing Mat for Quilting 5-Ply Rotary Cutting Board Double-Sided for Crafts Cutting Fabric Scrapbooking Modeling Projects Anthracite Gray
- Price
- $7.82
- Rating
- 4.7/5
- Reviews
- 563
- Age
- 1y ago

Density-upgraded 18 x 24 Self Healing Sewing Mat Idemeet Rotary Sewing Mat for Crafts 5-Ply Cut Board for Fabric Leather Cutting Quilting Modeling Hobby Project Scale Size 18 x 24 Green
- Price
- $27.44
- Rating
- 4.8/5
- Reviews
- 6,856
- Age
- 1y ago

Density-upgraded 24 x 36 Large Self Healing Sewing Mat Idemeet Rotary Cutting Mat 5-Ply Cut Board for Crafts Hobby Project Scale Size 24 x 36 A1 Green
- Price
- $37.25
- Rating
- 4.8/5
- Reviews
- 6,856
- Age
- 1y ago

STREBITO Soldering Mat - Large Heat Resistant Up to 932F Magnetic Silicone Work Mat for Soldering Iron Electronic & PC Building - Size 21.7 x 15.8
- Price
- $22.23
- Rating
- 4.8/5
- Reviews
- 685
- Age
- 1y ago

Professional Silicone Soldering Pad 932F Heat-Resistant - 17.7 x 11.8 Anti-Static Repair Workstation with Magnetic Area and Electronics Screw Storage Box
- Price
- $10.17
- Rating
- 4.7/5
- Reviews
- 383
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
50
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 91%
Open market
26%
- anezus29%
- The Army Painter13%
- DIYSELF10%
- Idemeet9%
- Headley Tools7%
- Lanyar7%
Demand
Hobby Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Hobby Mat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hobby mat37K/yr
- hobby cutting mat11K/yr
- leather cutting mat9K/yr
- model mat7K/yr
- gundam cutting mat6K/yr
- gundam mat6K/yr
- project mat6K/yr
- model building mat5K/yr
- xacto knife cutting mat5K/yr
- model cutting mat4K/yr
Reviews and returns
What reviews say buyers love and hate about Hobby Mat
We read the reviews and the return reasons for every product selling here.
“Very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hobby Mat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









