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Hobby

Fail

Demand is soft, at -26.0% this quarter, so Hobby is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$243K/yr444K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
52%top-5 click share · 12 brands · 19 sellers

Flapen Score

Hobby against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Hobby is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobby market on Amazon at a glance

Shoppers on Amazon United States searched for Hobby 444K times last year and spent an estimated $243K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
1.4%
Market size, estimated
$243Ka year
Peak month
December4.9× the quietest month
Top search term
hobbies for men142K searches a year

02 · Price

A sale here is worth $40.21.

Listings sell for $40.21 on average, from $11.98 to $141.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $40.21 that is $4K to $10K a year per listing.

Average price
$40.21inside the $15 to $100 sweet spot
Price range
$11.98–$141.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #74 within Woodcrafts. It carries 1,178 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#74in Woodcrafts
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,178per listing
Listings tracked
30

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Hobby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

19

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

52%

Top 20: 86%

Open market

9%

  • Brand 176%
  • Brand 25%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 9%)

Demand

Hobby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Hobby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hobbies for men142K/yr
  • beavercraft62K/yr
  • crafts for men38K/yr
  • beavercraft wood carving kit33K/yr
  • mens hobbies32K/yr
  • hobbies for adults men17K/yr
  • beavercraft knife14K/yr
  • mens hobby kits11K/yr
  • beaver craft10K/yr
  • craft kits for men12K/yr

Reviews and returns

What reviews say buyers love and hate about Hobby

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Plant Growth”
1.4%of orders come back
“Seeds did not sprout”
A buyer, on “Plant Growth”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hobby questions

Answered from the same tracked data.