Hobby
FailDemand is soft, at -26.0% this quarter, so Hobby is a Fail.
- Flapen Score
- 46 / 100Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median46
- Market size
- $243K/yr444K searches / yr
- 90-day growth
- -26.0%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 19 sellers
Flapen Score
Hobby against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hobby is stronger. Inside it, weaker.
Market
The Hobby market on Amazon at a glance
Shoppers on Amazon United States searched for Hobby 444K times last year and spent an estimated $243K. The top 5 brands take 89% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $243K a year.
- Searches, last 12 months
- 444K
- Growth, 90 days vs prior 90
- -26.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $243Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- hobbies for men142K searches a year
02 · Price
A sale here is worth $40.21.
Listings sell for $40.21 on average, from $11.98 to $141.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $40.21 that is $4K to $10K a year per listing.
- Average price
- $40.21inside the $15 to $100 sweet spot
- Price range
- $11.98–$141.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$10K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #74 within Woodcrafts. It carries 1,178 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #74in Woodcrafts
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,178per listing
- Listings tracked
- 30
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Hobby products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BeaverCraft Wood Carving Knife Kit S15 Whittling Kit for Beginners Kids - Wood Carving Tools Set with Detail Chip Knife Sloyd Whittling Knives & Leather Strop Polishing Compound and Tutorials
- Price
- $38.32
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 7y ago

BeaverCraft Wood Carving Kit Comfort Bird DIY Kits for Adults Hobbies Whittling Knife Kit for Beginners & Kids Adult Craft Kits Wood Carving Knife Set
- Price
- $33.36
- Rating
- 4.6/5
- Reviews
- 711
- Age
- 7y ago

BeaverCraft Deluxe Wood Carving Kit S18X - Wood Carving Knife Set - Spoon Carving Tools Set - Whittling Knives - Woodworking Wood Carving Tools Large Whittling Kit S18X
- Price
- $141.67
- Rating
- 4.7/5
- Reviews
- 541
- Age
- 5y ago

BeaverCraft S13 Wood Carving Tools Set for Spoon Carving 3 Knives Wood Carving Kit for Beginners Hook Knife Wood Carving Right-Handed Spoon Carving Whittling Knives (S13 Right-Handed)
- Price
- $47.40
- Rating
- 4.4/5
- Reviews
- 552
- Age
- 8y ago

Wood Carving Kit Whittling Kit: Deluxe Wood Carving Tools Knife Set with Leather Case - Woodworking Hobby Kit for Beginners Adults Kids - DIY Art Craft Gift for Men Teens
- Price
- $25.78
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 1y ago
Trending
estimated 90-day click momentum
Realeather Adult Moccasin Leathercraft Kit 12-13 Saddle Tan Brown
- Price
- $25.55
- Rating
- 4.4/5
- Reviews
- 813
- Age
- 2y ago

Wood Carving Kit Whittling Kit: Deluxe Wood Carving Tools Knife Set with Leather Case - Woodworking Hobby Kit for Beginners Adults Kids - DIY Art Craft Gift for Men Teens
- Price
- $25.78
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 1y ago

BeaverCraft Wood Carving Knife Kit S15 Whittling Kit for Beginners Kids - Wood Carving Tools Set with Detail Chip Knife Sloyd Whittling Knives & Leather Strop Polishing Compound and Tutorials
- Price
- $38.32
- Rating
- 4.6/5
- Reviews
- 1,162
- Age
- 7y ago

Man Crates Knife Making Kit Includes Shawnee Skineer Blade Maple Handle Leather Sheath And Step-by-Step Knife Making Guide Awesome DIY Gift For Men
- Price
- $104.15
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 7y ago

Unique Gift for Men Deluxe Hot Sauce Making Kit 3 Varieties of Chili Peppers Gourmet Spice Blend 3 Bottles 16 Fun Labels Make your own sauce Nice Gift For Dad Brother Uncle Guys. (Deluxe Kit)
- Price
- $37.38
- Rating
- 4.7/5
- Reviews
- 1,180
- Age
- 6y ago
Newest
by launch date
Wood Carving Kit Whittling Kit: Deluxe Wood Carving Tools Knife Set with Leather Case - Woodworking Hobby Kit for Beginners Adults Kids - DIY Art Craft Gift for Men Teens
- Price
- $25.78
- Rating
- 4.6/5
- Reviews
- 480
- Age
- 1y ago

BeaverCraft Wood Carving Gloves CRG - Cutting Cut Resistant Gloves Level 5 for Whittling Woodworking Food Prep (M)
- Price
- $11.98
- Rating
- 4.6/5
- Reviews
- 592
- Age
- 1y ago

AVERGO Bonsai Tree Kit Deluxe - 5X Unique Japanese Bonzai Trees | Complete Indoor Bonsai Starter Kits for Growing Trees DIY Gardening Gifts for Mother Women & Men
- Price
- $39.59
- Rating
- 4.4/5
- Reviews
- 1,511
- Age
- 2y ago

BeaverCraft Bushcraft Knife Full Tang 9.8 - Bush Knife with Fire Starter & Leather Sheath BSH4F - 5 Fixed Blade Carbon Steel - Camping Knives for Hiking Survival Outdoor
- Price
- $43.95
- Rating
- 4.4/5
- Reviews
- 237
- Age
- 2y ago

Realeather Adult Moccasin Leathercraft Kit 12-13 Saddle Tan Brown
- Price
- $25.55
- Rating
- 4.4/5
- Reviews
- 813
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
19
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
52%
Top 20: 86%
Open market
9%
- BeaverCraft76%
- Bluvizo5%
- Realeather3%
- Planters' Choice2%
- Man Crates2%
- millhouse spice co.2%
- Open — no brand owns it (6 brands, 9%)
Demand
Hobby search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Hobby search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hobbies for men142K/yr
- beavercraft62K/yr
- crafts for men38K/yr
- beavercraft wood carving kit33K/yr
- mens hobbies32K/yr
- hobbies for adults men17K/yr
- beavercraft knife14K/yr
- mens hobby kits11K/yr
- beaver craft10K/yr
- craft kits for men12K/yr
Reviews and returns
What reviews say buyers love and hate about Hobby
We read the reviews and the return reasons for every product selling here.
“Seeds did not sprout”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hobby questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









