Ho Scale Buildings

Shoppers searched for this 962K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $370K a year.

Searches, last 12 months

962K

Growth, 90 days vs prior 90

-23.9%

Conversion, latest week

0.5%

Market size, estimated

$370Ka year

Peak month

December3.0× the quietest month

Top search term

ho scale123K searches a year

Listings sell for $69.97 on average, from $7.61 to $374.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $69.97 that is $0 to $7K a year per listing.

Average price

$69.97inside the $15 to $100 sweet spot

Price range

$7.61–$374.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.4%of orders · Amazon United States median 2.1%

29% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #175 within Model & Hobby Building. It carries 253 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

29%

Prime listings

89%

Out of stock, average day

3.3%

Average rank

#175in Model & Hobby Building

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

253per listing

Listings tracked

168

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months