Hinoki Essential Oil

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +29.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+29.4%

Conversion, latest week

1.1%

Market size, estimated

$8Ka year

Peak month

December1.3× the quietest month

Top search term

hinoki essential oil29K searches a year

Listings sell for $17.62 on average, from $7.83 to $33.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $17.62 that is $4K to $9K a year per listing.

Average price

$17.62inside the $15 to $100 sweet spot

Price range

$7.83–$33.76

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$4K–$9K

Returns

1.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #619 within Candle Making. It carries 965 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

90%

Out of stock, average day

18.2%

Average rank

#619in Candle Making

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

965per listing

Listings tracked

10

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

67 months