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himi gouache paint set

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 44Growth 22Conversion 40Competition 61Returns 92Price range 87Avg price 95Brand share 0Review moat 60Quality gap 30

Avg price

Incredible$31.69

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Price range

Great$11.00–$53.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,092.71

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$234K

$234K/yr · 232K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-6.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, himi gouache paint set is a $234K/yr Amazon United States market (232K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

himi gouache paint set market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
$190K–$254K
units × avg price
Conversion rate
3.2%
Avg BSR
#532
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
3.7%
Avg brand age
57 months
Avg seller age
184 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 96%

Open market

0%

  • HIMI74%
  • Artme14%
  • ABEIER13%
  • Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.7% search growth over the last 90 days.
8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Top himi gouache paint set search terms

  • himi gouache114K/yr
  • himi gouache paint set53K/yr
  • himi36K/yr
  • himi gouache paint9K/yr
  • himi gouache spray7K/yr
  • himi paint6K/yr
  • gouache himi4K/yr
  • gouache spray3K/yr
All search terms

Top himi gouache paint set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$12K10%$23K15%$35K20%$47K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about himi gouache paint set

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“great variety of colors”

Quality-Overall15%

“This gouache set is excellent quality”

Ease Of Use8%

“it's very easy to work with”

Paint Quality7%

“Decent paint for price”

Value For Money6%

“Worth the Price”

Engraving/Paint/Sublimation5%

“Love layering the paint”

Fun/Entertainment Experience4%

“Kids Fun Activity”

Spray/Flow2%

“I gave them a very generous spraying with this stuff”

Suitability Beginner2%

“It's easy to use, affordable, and great for beginners”

Gifting Purpose2%

“Gift”

What buyers complain about

Paint Quality22%

“the paint leaked all over the place”

Color12%

“Missing Colors”

Ease Of Use7%

“which can be difficult”

Durability6%

“I could tell right away that this hard plastic will not last”

Ease Of Cleaning4%

“Not easy to clean that”

Adhesion/Stickiness3%

“The paint is very sticky, almost tacky”

Size-Overall3%

“Only thing, I wish I'd bought the bigger one”

Texture/Consistency-Overall3%

“The consistency of this gouache is inconsistent across the palette”

Value For Money2%

“Not worth the money”

Quality-Overall2%

“Questionable quality”

Top return reasons

Paint Quality25%
Size-Overall15%
Color13%
Value For Money8%
Quality-Overall5%
Advertised Vs Actual Product5%
Weight Heavy4%
Defective Material/Parts3%
Ease Of Use3%
Product Condition3%

Common questions

Is himi gouache paint set profitable to sell on Amazon United States?
The niche generates $234K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.7%. Flapen's verdict: Skip it (47/100).
How competitive is the himi gouache paint set niche?
3 brands and 6 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in himi gouache paint set?
Top complaints mined from reviews: Paint Quality, Color, Ease Of Use. The return rate is 1.1%.
When does demand for himi gouache paint set peak?
Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the himi gouache paint set niche?
Listings span $11.00–$53.66; the average listing price is $31.69 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.