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hemp wick

Skip it

Soft demand (-11.0% this quarter) — this niche doesn't clear our bar today.

Market size 49Growth 20Conversion 91Competition 23Returns 97Price range 53Avg price 49Brand share 37Review moat 48Quality gap 33

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.92–$25.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$269K

$269K/yr · 205K searches

Avg price

Okay$11.85

avg listing price — sweet spot $15–$100

Review moat

Okay1,707.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-11.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, hemp wick is a $269K/yr Amazon United States market (205K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 47/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

hemp wick market data

Units sold / yr
20K–25K
avg 1,000–1,250/product
Revenue / yr
$237K–$296K
units × avg price
Conversion rate
11.1%
Avg BSR
#50
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
14.6%
Avg brand age
52 months
Avg seller age
180 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 falling

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

10%

  • HXMLS23%
  • Hemplights21%
  • EricX Light17%
  • BIO12%
  • CHEFBEE10%
  • CHILLHOUSE7%
  • Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -11.0% search growth over the last 90 days.
4K3KPrime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top hemp wick search terms

  • hemp wick121K/yr
  • hemp wick for smoking30K/yr
  • hemp wick lighter22K/yr
  • wick lighter12K/yr
  • hemp wick holder5K/yr
  • hemp wick lighter case4K/yr
  • hemp lighter5K/yr
  • hempwick5K/yr
  • hemo wick2K/yr
All search terms

Top hemp wick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$27K20%$54K30%$81K40%$108K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

What buyers say about hemp wick

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality, stays lit well”

Value For Money13%

“Decent price”

Durability11%

“its really durable”

Ease Of Use10%

“Easy to use”

Smell9%

“Smells amazing”

Advertised Vs Actual Product8%

“As advertised”

Efficiency4%

“It works”

Size-Overall4%

“great size”

Ease Of Cleaning3%

“Cleaner lighter”

Thickness2%

“Thickness is ok”

What buyers complain about

Flammable22%

“it is terrible for smoking”

Thickness15%

“it only looks thick because of how much wax it has”

Quality-Overall12%

“Garbage”

Leak-Proof9%

“It drips”

Smell7%

“It smells toxic, tastes bad, and feels like I've been poisoned”

Value For Money7%

“Go for the more expensive one”

Functionality-Overall4%

“Lighter is stuck”

Moist/Dry2%

“Its as though it was dry rotted”

Weight Light2%

“thought this came with a lighter too”

Strength2%

“Too flimsy”

Top return reasons

Advertised Vs Actual Product17%
Thin9%
Smell9%
Size-Overall8%
Flammable8%
Functionality-Overall7%
Leak-Proof7%
Defective Material/Parts6%
Thickness6%
Quality-Overall6%

Common questions

Is hemp wick profitable to sell on Amazon United States?
The niche generates $269K/yr across 16 tracked products. 90-day search growth is -11.0%. Flapen's verdict: Skip it (47/100).
How competitive is the hemp wick niche?
10 brands and 22 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in hemp wick?
Top complaints mined from reviews: Flammable, Thickness, Quality-Overall. The return rate is 0.6%.
When does demand for hemp wick peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the hemp wick niche?
Listings span $5.92–$25.17; the average listing price is $11.85 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.