Hello Kitty Pencil Case
FailBuyers convert on only 0.6% of searches, so Hello Kitty Pencil Case is a Fail.
- Flapen Score
- 49 / 100Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 4649
- Market size
- $42K/yr381K searches / yr
- 90-day growth
- +9.0%search demand this quarter
- Competition
- 44%top-5 click share · 24 brands · 57 sellers
Flapen Score
Hello Kitty Pencil Case against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Hello Kitty Pencil Case is stronger. Inside it, weaker.
Market
The Hello Kitty Pencil Case market on Amazon at a glance
Shoppers on Amazon United States searched for Hello Kitty Pencil Case 381K times last year and spent an estimated $42K. The top 5 brands take 64% of clicks. Demand peaks in Jul–Aug. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 381K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 381K
- Growth, 90 days vs prior 90
- +9.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $42Ka year
- Peak month
- August7.4× the quietest month
- Top search term
- hello kitty pencil case196K searches a year
02 · Price
A sale here is worth $18.67.
Listings sell for $18.67 on average, from $6.49 to $46.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.67 that is $0 to $2K a year per listing.
- Average price
- $18.67inside the $15 to $100 sweet spot
- Price range
- $6.49–$46.01
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,422 within Organization, Storage & Transport. It carries 135 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 97%
- Out of stock, average day
- 12.7%
- Average rank
- #1,422in Organization, Storage & Transport
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 135per listing
- Listings tracked
- 37
04 · Newcomers
2 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Hello Kitty Pencil Case products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 falling
Sellers
57
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
44%
Top 20: 83%
Open market
30%
- Brand 118%
- Brand 215%
- Brand 314%
- Brand 49%
- Brand 58%
- Brand 66%
Demand
Hello Kitty Pencil Case search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.4×
Search terms
Top Hello Kitty Pencil Case search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hello kitty pencil case196K/yr
- hello kitty pouch61K/yr
- hello kitty pencil pouch61K/yr
- hello kitty pencil box27K/yr
- pencil case hello kitty20K/yr
- hello kitty pencil bag7K/yr
- pencil pouch hello kitty9K/yr
Reviews and returns
What reviews say buyers love and hate about Hello Kitty Pencil Case
We read the reviews and the return reasons for every product selling here.
“it barely fits a notepad and a pen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hello Kitty Pencil Case questions
Answered from the same tracked data.