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Hello Kitty Patch

Fail

Prices span $4.99–$13.23, mostly outside the sweet spot, so Hello Kitty Patch is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$42K/yr339K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
62%top-5 click share · 11 brands · 13 sellers

Flapen Score

Hello Kitty Patch against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Hello Kitty Patch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Patch market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Patch 339K times last year and spent an estimated $42K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Aug. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
1.5%
Market size, estimated
$42Ka year
Peak month
August6.4× the quietest month
Top search term
hello kitty iron on patches93K searches a year

02 · Price

A sale here is worth $8.45.

Listings sell for $8.45 on average, from $4.99 to $13.23. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.45 that is $2K to $4K a year per listing.

Average price
$8.45under the $15 to $100 sweet spot
Price range
$4.99–$13.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #1,339 within Trim & Embellishments. It carries 144 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
3.4%
Average rank
#1,339in Trim & Embellishments
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
144per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Hello Kitty Patch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

13

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Brand 127%
  • Brand 222%
  • Brand 312%
  • Brand 412%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (5 brands, 12%)

Demand

Hello Kitty Patch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 6.4×

Search terms

Top Hello Kitty Patch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty iron on patches93K/yr
  • hello kitty patches79K/yr
  • hello kitty patches iron on39K/yr
  • hello kitty patch33K/yr
  • hello kitty iron on12K/yr
  • sanrio iron on patches13K/yr
  • sanrio patches12K/yr
  • hello kitty iron on patch11K/yr
  • sanrio patches iron on8K/yr
  • hello kitty iron on transfer8K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Patch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Adhesion/Stickiness”
2.0%of orders come back
“the adhesion is not strong”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hello Kitty Patch questions

Answered from the same tracked data.