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Hello Kitty Craft

Fail

Demand is soft, at -25.3% this quarter, so Hello Kitty Craft is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$54K/yr205K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
38%top-5 click share · 16 brands · 19 sellers

Flapen Score

Hello Kitty Craft against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Hello Kitty Craft is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hello Kitty Craft market on Amazon at a glance

Shoppers on Amazon United States searched for Hello Kitty Craft 205K times last year and spent an estimated $54K. The top 5 brands take 63% of clicks. Demand peaks in Jan–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
2.3%
Market size, estimated
$54Ka year
Peak month
December2.5× the quietest month
Top search term
hello kitty diamond art80K searches a year

02 · Price

A sale here is worth $11.47.

Listings sell for $11.47 on average, from $7.28 to $18.58. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.47 that is $1K to $3K a year per listing.

Average price
$11.47under the $15 to $100 sweet spot
Price range
$7.28–$18.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #1,015 within Mosaic Making. It carries 459 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#1,015in Mosaic Making
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
42

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Hello Kitty Craft products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

16 falling

Sellers

19

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

38%

Top 20: 82%

Open market

30%

  • Brand 122%
  • Brand 215%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Hello Kitty Craft search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Hello Kitty Craft search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hello kitty diamond art80K/yr
  • diamond art hello kitty26K/yr
  • hello kitty diamond painting25K/yr
  • diamond painting hello kitty16K/yr
  • kuromi diamond art13K/yr
  • sanrio diamond art13K/yr
  • diamond art sanrio7K/yr
  • sanrio diamond painting6K/yr
  • cinnamoroll diamond art6K/yr
  • kuromi diamond painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Hello Kitty Craft

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Fun/Entertainment Experience”
19%of negative reviews mention “Advertised Vs Actual Product”
1.1%of orders come back
“Didnt look like the picture”
A buyer, on “Advertised Vs Actual Product”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hello Kitty Craft questions

Answered from the same tracked data.