Heavy Duty Easel
MaybeProducts sell for $38.33 on average, inside the sweet spot. But an estimated 7.1% of orders come back, so Heavy Duty Easel is a Maybe.
- Flapen Score
- 55 / 100Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 4655
- Market size
- $146K/yr188K searches / yr
- 90-day growth
- +21.9%search demand this quarter
- Competition
- 37%top-5 click share · 39 brands · 105 sellers
Flapen Score
Heavy Duty Easel against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Heavy Duty Easel is stronger. Inside it, weaker.
Market
The Heavy Duty Easel market on Amazon at a glance
Shoppers on Amazon United States searched for Heavy Duty Easel 188K times last year and spent an estimated $146K. The top 5 brands take 44% of clicks. Demand peaks in Aug. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.
- Searches, last 12 months
- 188K
- Growth, 90 days vs prior 90
- +21.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $146Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- heavy duty easel32K searches a year
02 · Price
A sale here is worth $38.33.
Listings sell for $38.33 on average, from $9.61 to $139.78. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $38.33 that is $0 to $4K a year per listing.
- Average price
- $38.33inside the $15 to $100 sweet spot
- Price range
- $9.61–$139.78
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 7.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #475 within Easels. It carries 1,537 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 18.1%
- Average rank
- #475in Easels
- Average rating
- 4.34 starsAmazon United States average 4.42 stars
- Average reviews
- 1,537per listing
- Listings tracked
- 49
04 · Newcomers
11 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 11Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Heavy Duty Easel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
39 flat
Sellers
105
Top-5 brand share
44%
Top 20: 85%
Top-5 click share
37%
Top 20: 77%
Open market
50%
- Brand 112%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Heavy Duty Easel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Heavy Duty Easel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- heavy duty easel32K/yr
- metal easel29K/yr
- heavy duty easel stand18K/yr
- easel stand for sign heavy duty11K/yr
- metal easel display stand17K/yr
- metal easel stand8K/yr
- easel for mirror11K/yr
- decorative easel9K/yr
- mirror easel8K/yr
- easel stand for mirror9K/yr
Reviews and returns
What reviews say buyers love and hate about Heavy Duty Easel
We read the reviews and the return reasons for every product selling here.
“Not strong enough”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Heavy Duty Easel questions
Answered from the same tracked data.









