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Heat and Bond

Fail

The top 5 brands take 100% of clicks, so Heat and Bond is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$210K/yr382K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
89%top-5 click share · 4 brands · 29 sellers

Flapen Score

Heat and Bond against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Heat and Bond is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heat and Bond market on Amazon at a glance

Shoppers on Amazon United States searched for Heat and Bond 382K times last year and spent an estimated $210K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $210K a year.

Searches, last 12 months
382K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
5.4%
Market size, estimated
$210Ka year
Peak month
October1.3× the quietest month
Top search term
heat and bond80K searches a year

02 · Price

A sale here is worth $10.15.

Listings sell for $10.15 on average, from $4.16 to $18.96. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $10.15 that is $30K to $41K a year per listing.

Average price
$10.15under the $15 to $100 sweet spot
Price range
$4.16–$18.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$30K–$41K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #22 within Adhesives. It carries 4,604 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#22in Adhesives
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,604per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Heat and Bond products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 28%
  • Brand 35%
  • Brand 43%

Demand

Heat and Bond search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Heat and Bond search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heat and bond80K/yr
  • heat n bond52K/yr
  • heatnbond25K/yr
  • heat bond iron-on adhesive26K/yr
  • heatnbond ultrahold iron-on adhesive18K/yr
  • iron on adhesive for fabric26K/yr
  • iron on adhesive16K/yr
  • heat n bond ultra hold16K/yr
  • heat and bond ultra hold12K/yr
  • heat and bond ultra hold iron on adhesive21K/yr

Reviews and returns

What reviews say buyers love and hate about Heat and Bond

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Ease Of Use”
28%of negative reviews mention “Functionality-Overall”
1.4%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Heat and Bond questions

Answered from the same tracked data.