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Heart Washi Tape

Fail

Prices span $5.59–$11.55, mostly outside the sweet spot, so Heart Washi Tape is a Fail.

Flapen Score
35
35 / 100
Ranks 4,156 of 4,656 Arts, Crafts & Sewing niches · −11 vs the category median of 46
Market size
$8K/yr55K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
66%top-5 click share · 15 brands · 21 sellers

Flapen Score

Heart Washi Tape against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Heart Washi Tape is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Washi Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Washi Tape 55K times last year and spent an estimated $8K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
1.7%
Market size, estimated
$8Ka year
Peak month
February30.5× the quietest month
Top search term
heart washi tape9K searches a year

02 · Price

A sale here is worth $8.29.

Listings sell for $8.29 on average, from $5.59 to $11.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.29 that is $0 to $829 a year per listing.

Average price
$8.29under the $15 to $100 sweet spot
Price range
$5.59–$11.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$829
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #1,104 within Adhesives. It carries 500 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
19.7%
Average rank
#1,104in Adhesives
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
500per listing
Listings tracked
16

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Heart Washi Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

26%

  • Brand 122%
  • Brand 221%
  • Brand 313%
  • Brand 48%
  • Brand 55%
  • Brand 64%

Demand

Heart Washi Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Jan, Feb · busiest ÷ quietest = 30.5×

Search terms

Top Heart Washi Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart washi tape9K/yr
  • washi tape hearts4K/yr
  • heart tape5K/yr
  • valentines washi tape12K/yr
  • valentine washi tape10K/yr
  • valentines day washi tape5K/yr
  • washi tape valentines4K/yr
  • valentines tape4K/yr
  • valentine tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Washi Tape

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Adhesion/Stickiness”
26%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Not very sticky”
A buyer, on “Adhesion/Stickiness”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Heart Washi Tape questions

Answered from the same tracked data.