Is heart washi tape profitable to sell on Amazon United States?

The niche generates $14K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (37/100).

How competitive is the heart washi tape niche?

17 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in heart washi tape?

Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Color. The return rate is 0.5%.

When does demand for heart washi tape peak?

Demand peaks in Jan–Feb; the busiest month runs 30.6× the quietest.

What does it cost to enter the heart washi tape niche?

Listings span $5.61–$11.42; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.

heart washi tape

Skip it

Soft demand (-90.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great399.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$8.39

avg listing price — sweet spot $15–$100

Market size

Bad$14K

$14K/yr · 55K searches

Growth

Bad-90.5%

90-day search growth — must beat 0% to launch

Price range

Bad$5.61–$11.42

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, heart washi tape is a $14K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 37/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

heart washi tape market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $25K–$34K; units × avg price
Conversion rate: 3.0%
Avg BSR: #1,007
Page quality: 0%
Prime: 100%
Sponsored: 63%
Out of stock: 16.4%
Avg brand age: 31 months
Avg seller age: 201 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

32%

YUBBAEX22%
Czoynife16%
WANDOUJIA11%
FYSUIMU10%
NatSumeBasics6%
FTTELK5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -90.5% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 30.6×

Open Trend

Top heart washi tape search terms

heart washi tape9K/yr -77.2%3.1% conv.
washi tape hearts4K/yr -61.6%3.1% conv.
heart tape5K/yr -84.3%4.0% conv.
valentines washi tape12K/yr -95.7%1.8% conv.
valentine washi tape10K/yr -95.8%0.9% conv.
washi tape valentines4K/yr -92.3%1.3% conv.
valentines tape4K/yr -94.2%0.5% conv.
valentine tape3K/yr -93.7%0.0% conv.
valentines day washi tape5K/yr -95.9%0.7% conv.

All search terms

Top heart washi tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUBBAEX 10 Rolls Sparkling Washi Tape Set 8mm Skinny Gold Foil Decorative Masking Washi Tapes for Journal Scrapbook Planner DIY Crafts (Sweety Hearts)

YUBBAEX$6.964.5★1,143 rev

Czoynife 2Pack Heart Washi Tapes Self-Adhesive Decorative Masking Tape Decor Journals Scrapbooks Planners DIY Crafts Gift

Czoynife$5.954.7★16 rev

WANDOUJIA 6 Rolls Heart Washi Tape Set Sweet Heart Washi Masking Tape 0.6 x 23ft Decorative Washi Tape for Scrapbooking Valentines Day Wedding Anniversary

WANDOUJIA$7.994.3★232 rev

FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts

FYSUIMU$11.174.5★6 rev

NatSumeBasics 2 Love Washi Tapes Hearts Scrapbook Tape Glitter Foil Masking Tapes for Decor Holiday Wedding (Bronze Hearts Tape)

NatSumeBasics$6.934.5★210 rev

Newest

by launch date

FTTELK 24 Rolls Vintage Washi Tape Set Floral Decorative Tape for Scrapbooking Junk Journal Supplies DIY Art Crafts Planners Bullet Journaling and Wrapping(Romantic Eternal Series)

FTTELK$6.11128 rev

7mo ago

Koudindg Heart Washi Tape Bulk 12 Rolls Cute Pink Washi Tape for Journaling Wedding Valentines Day Anniversary Scrapbook Supplies Love Gifts for Girlfriend Girls Gifts Stocking Stuffers for Girls

Koudindg$10.636 rev

7mo ago

Washi Tape Set 24 Rolls Red Vintage floral Journaling Supplies for Christmas Valentines Day Journaling Supplies Journal Scrapbook Tape Bullet Journaling Scrapbooking Supplies DIY Art Decorative

Sifaolp$7.8065 rev

8mo ago

Joysoong Valentines Day Washi Tape Set - 16 Rolls Pink & Red Decorative Tape for Love Letters Journals & Gifts (0.6 x 10 ft) - Hearts XOXO Love Candy Rainbows Love Letters

Joysoong$9.977 rev

8mo ago

FYSUIMU 12 Rolls Valentines Day Washi Tape Masking Tape Set Pink Red Love Heart Wrapping Paper Tapes for Wedding Anniversary Scrapbook Journal DIY Art Crafts

FYSUIMU$11.176 rev

9mo ago

What buyers say about heart washi tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness19%

“I found it to adhere fairly well”

Color13%

“True to color”

Quality-Overall12%

“Good quality”

Design-Overall11%

“Cute designs”

Value For Money11%

“Good Value”

Advertised Vs Actual Product7%

“As Advertised”

Ease Of Use5%

“are easy to use”

Size-Overall4%

“Good choice of sizes”

Collectibles2%

“Perfect addition to my collection”

Durability2%

“are very durable”

What buyers complain about

Adhesion/Stickiness24%

“Needs a better adhesive”

Thickness9%

“that the rolls were thicker- I think theyre over priced given the quantity”

Color8%

“Not as colorful as it shows in the picture”

Size-Overall6%

“Not wide in width”

Durability4%

“that is not very durable”

Quality-Overall4%

“cheaper than dollar store quality”

Ease Of Use3%

“It will take me some time to get through all of these”

Value For Money3%

“Not worth it”

Ease Of Cleaning3%

“Doesn't remove clean”

Design-Overall3%

“The design on the tape is upside down”

Top return reasons

Size-Overall22%

Adhesion/Stickiness19%

Value For Money17%

Advertised Vs Actual Product14%

Thin7%

Color7%

Tear Resistance3%

Quality-Overall3%

Defective Material/Parts2%

Functionality-Overall1%

Common questions

Is heart washi tape profitable to sell on Amazon United States?: The niche generates $14K/yr across 19 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -90.5%. Flapen's verdict: Skip it (37/100).
How competitive is the heart washi tape niche?: 17 brands and 25 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in heart washi tape?: Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Color. The return rate is 0.5%.
When does demand for heart washi tape peak?: Demand peaks in Jan–Feb; the busiest month runs 30.6× the quietest.
What does it cost to enter the heart washi tape niche?: Listings span $5.61–$11.42; the average listing price is $8.39 (sweet spot $15–$100). The average incumbent carries 400 reviews — the moat a new listing must climb.