Is heart stickers profitable to sell on Amazon United States?

The niche generates $679K/yr across 63 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -91.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the heart stickers niche?

41 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in heart stickers?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.1%.

When does demand for heart stickers peak?

Demand peaks in Jan–Feb; the busiest month runs 22.0× the quietest.

What does it cost to enter the heart stickers niche?

Listings span $3.38–$11.12; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.

heart stickers

Worth a look

Shows low returns (1.1%), but soft demand (-91.4% this quarter) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great381.33

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$679K

$679K/yr · 1.6M searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$6.41

avg listing price — sweet spot $15–$100

Growth

Bad-91.4%

90-day search growth — must beat 0% to launch

Price range

Bad$3.38–$11.12

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, heart stickers is a $679K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 55/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

heart stickers market data

Units sold / yr: 150K–200K; avg 750–1,000/product
Revenue / yr: $962K–$1.3M; units × avg price
Conversion rate: 6.6%
Avg BSR: #1,132
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 5.0%
Avg brand age: 33 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

41 falling

Sellers

Top-5 brand share

49%

Top 20: 85%

Top-5 click share

31%

Top 20: 64%

Open market

45%

KYYYYWS15%
Anwyll12%
EgretLFsail10%
TownStix6%
Hebayy6%
Imeepa6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -91.4% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 22.0×

Open Trend

Top heart stickers search terms

heart stickers464K/yr -78.7%6.9% conv.
small heart stickers31K/yr -60.6%6.2% conv.
heart sticker32K/yr -64.5%3.8% conv.
heart stickers small26K/yr -73.9%6.6% conv.
red heart stickers31K/yr -76.4%6.5% conv.
valentines stickers404K/yr -99.1%0.7% conv.
valentines day stickers217K/yr -98.5%0.4% conv.
mini heart stickers17K/yr -67.9%4.1% conv.
heart stickers bulk12K/yr -69.3%8.8% conv.
valentine stickers258K/yr -99.1%0.5% conv.

All search terms

Top heart stickers products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KYYYYWS 1800pcs 0.5inch Holographic Heart Stickers Rainbow

KYYYYWS$5.884.8★137 rev

4000 PCS Small Heart Stickers for Kids 1/2 Tiny Mini Sticker 20 Colors 18 Sheets Love Shape Stickers for Party Favors Gift Packaging Envelopes Decorating Scrapbooking

EgretLFsail$6.694.8★256 rev

500Pcs Red Heart Stickers 1 Valentines Day Love Shape Labels Self-Adhesive Heart Stickers for Mothers Day Envelopes Wedding Crafting Scrapbooking Gift Award Charts (Red)

Imeepa$5.864.8★301 rev

Anwyll Heart Stickers - 500Pcs 1Inch Valentines Day Heart Stickers Glitter Colored Heart Shape Sticker for Reward Classroom Self Adhesive Love Incentive Sticker for Envelope Seal Card Birthday Wedding

Anwyll$5.604.7★411 rev

KYYYYWS 1800pcs 0.5inch Holographic Heart Stickers Red

KYYYYWS$5.914.8★137 rev

Newest

by launch date

2500 Pcs Heart Stickers 0.6 Inch Glitter Colored Stickers for Kids Rewards Classroom Self Adhesive Small Sticker for Envelope Seal Birthday Wedding Teachers Kids Reward Scrapbooking

EgretLFsail$6.9051 rev

7mo ago

YSHIHE Heart Stickers 4050 Pieces 1/2 Inch Mini Colorful Stickers for Kids Party Favors Decorating

YSHIHE$6.8941 rev

7mo ago

WANGHENG Holographic Heart Stickers 500Pcs 1.5 inch Valentines Glitter Red Heart Stickers for Valentines Day Mothers Day Wedding Anniversaries Reward

WANGHENG$4.146 rev

8mo ago

Heart Stickers 3140 Pcs Small Heart Sticker Bulk 50 Sheets Gilter Self Adhesive Love Sticker for Card Envelopes Gifts Craft Scrapbooking Wedding Mothers Day Valentines Day Party Decorations Favors

iSKeotol$5.0421 rev

8mo ago

50 PCS Cartoon Watercolor Heart Stickers Bulk for Teachers Waterproof Stickers Pack for Teens Adults Teacher Gift Vinyl Decals for Laptop Water Bottle Journaling Phone case (Watercolor)

LQFMAY$3.3829 rev

10mo ago

What buyers say about heart stickers

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness15%

“stick well”

Quality-Overall14%

“Decent quality”

Color12%

“vibrant colors”

Value For Money10%

“Great Value”

Fun/Entertainment Experience7%

“Fun for kids”

Size-Overall7%

“Good size”

Advertised Vs Actual Product6%

“as advertised”

Ease Of Use6%

“Easy to use”

Design-Overall4%

“the designs are cute”

Brightness/Shine/Glow4%

“They sparkle”

What buyers complain about

Adhesion/Stickiness23%

“Didn't stick to plastic”

Size-Overall7%

“They were a little bit bigger than what I thought”

Quality-Overall7%

“with no quality control”

Color6%

“Colors are a little dull”

Ease Of Use6%

“a bit difficult”

Advertised Vs Actual Product5%

“incorrect description”

Brightness/Shine/Glow3%

“Not bright”

Fun/Entertainment Experience2%

“not really fun enough for their school parties”

Thickness2%

“Not super thick”

Strength2%

“Very flimsy if they do release”

Top return reasons

Size-Overall47%

Adhesion/Stickiness15%

Value For Money12%

Advertised Vs Actual Product9%

Color3%

Quality-Overall3%

Brightness/Shine/Glow2%

Defective Material/Parts2%

Functionality-Overall1%

Display Colors1%

Common questions

Is heart stickers profitable to sell on Amazon United States?: The niche generates $679K/yr across 63 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -91.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the heart stickers niche?: 41 brands and 52 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 49% of demand.
What do buyers complain about in heart stickers?: Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 1.1%.
When does demand for heart stickers peak?: Demand peaks in Jan–Feb; the busiest month runs 22.0× the quietest.
What does it cost to enter the heart stickers niche?: Listings span $3.38–$11.12; the average listing price is $6.41 (sweet spot $15–$100). The average incumbent carries 381 reviews — the moat a new listing must climb.