heart stencil
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great229.56avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.6%return rate — above 5% kills the launch gate
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.66avg listing price — sweet spot $15–$100
Price range
Bad$4.94–$16.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$22K$22K/yr · 72K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart stencil is a $22K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 31/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
heart stencil market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $35K–$43K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #766
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.7%
- Avg brand age
- 36 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
18
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
29%
- krastmon29%
- Teling12%
- Yazhiji10%
- Daomong9%
- Boqon7%
- CZONG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 4.7×
Top heart stencil search terms
- heart stencil37K/yr
- heart stencils17K/yr
- heart stencils for painting9K/yr
- heart template4K/yr
- heart stencils for crafts4K/yr
Top heart stencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heart Stencil 8 PCS Different Size Heart Stencils Hearts Template Stencil Large Stencil for Spray Painting Painting Template for Fabric Walls Arts Pape
krastmon$4.944.6★337 rev
Teling 14 Pieces Large Stencil for Painting on Wood Plastic 5 Point Template Paint Stencils for Fabric Walls Arts Paper Home Decoration(Heart)
Teling$7.434.6★834 rev
12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.104.6★438 rev
Large Heart Stencil 8 Pcs Valentines Day Heart Stencils Reusable Plastic Stencils for Painting on Wood Wall Fabric Paper Greeting Card Home Decor DIY Crafts
Daomong$6.934.5★73 rev
16 Pieces Heart Stencils for Crafts Reusable Mixed Media Geometric Stencils for Painting on Canvas Scrapbook Paper Fabric Pillows Card Making (16 Heart)
Boqon$13.374.6★298 rev
Newest
by launch date12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.10438 rev
22 Pcs Heart Stencils Set Valentines Stencil Mixed Size Heart Love Templates Reusable Plastic Templates for Painting on Wall Wood Pillow and Fabric for DIY Crafts and Home Decor
Anmrept$10.4925 rev
22 Pcs Heart Stencils for Crafts Reusable 6x6 in Valentine Stencils for Painting on Wood/Wall/Canvas Romantic Heart Templates Love Stencil Drawing Spraying Template for DIY Cards Home Decors Arts
Buaszay$9.53372 rev
16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School
APLZGMG$6.787 rev
8 Pieces Different Size Heart Stencils Template Stencil Large Heart Stencil for Spray Painting Painting Template for Fabric Walls Arts Paper
CZONG$6.0143 rev
Trending
90-day click momentum12 PCS Love Heart Stencils for Painting - Different Size Love red Heart Reusable Valentines Painting Templates on Wood Glass Fabric Window Door Decor DIY Decoration
Yazhiji$7.104.6★
5PCS Heart Stencil Reusable Heart Stencil Template Plastic Stencils for Painting on Wood Drawings Woodburning Canvas DIY Decor
LLK$7.294.6★
5PCS Heart Stencil 5 Sizes Heart Love Stencils Painting Template Reusable Plastic Starburst Stencils for Painting on Wood Wall Decor
TYU$7.054.6★
16Pcs Heart Stencils for Drawing Large to Small Different Sizes Heart Templates for Painting on Wood Reusable Plastic Spray Paint Stencil Hearts Drawing Tool for Walls Arts Paper Home School
APLZGMG$6.783.6★
Heart Stencil for Painting - DIY Decorative Paint Stencil for Walls Furniture Crafts & Wood - Reusable Heart Pattern
Zickupy$6.494.6★
What buyers say about heart stencil
What buyers praise and complain about, mined from review topics.What buyers love
“Multiple sizes are great”
“Exactly as described”
“Overall good, easy to use”
“Wonderful and easy to use”
“They are sturdy”
“They work great I'm using them for woodworking projects”
“Great for spray painting on any surface”
“The material was heavy enough that I did not need to use a spray glue to hold them in place”
“definitely reusable”
“Great price point”
What buyers complain about
“Thin and floppy”
“dont lay flat and they slip and slide”
“slip and slide”
“Too flimsy”
“Not that easy to use”
Top return reasons
Common questions
- Is heart stencil profitable to sell on Amazon United States?
- The niche generates $22K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (31/100).
- How competitive is the heart stencil niche?
- 18 brands and 18 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in heart stencil?
- Top complaints mined from reviews: Thickness, Flatness, Grip. The return rate is 3.6%.
- When does demand for heart stencil peak?
- Demand peaks in Jan–Feb; the busiest month runs 4.7× the quietest.
- What does it cost to enter the heart stencil niche?
- Listings span $4.94–$16.37; the average listing price is $8.66 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.