Is heart patch profitable to sell on Amazon United States?

The niche generates $35K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (36/100).

How competitive is the heart patch niche?

35 brands and 36 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in heart patch?

Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 3.6%.

When does demand for heart patch peak?

Demand peaks in Jan–Feb–Oct; the busiest month runs 4.0× the quietest.

What does it cost to enter the heart patch niche?

Listings span $3.85–$13.10; the average listing price is $7.01 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.

heart patch

Skip it

Soft demand (-57.6% this quarter) — this niche doesn't clear our bar today.

Review moat

Great328.51

avg incumbent reviews — the moat a new listing must climb

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.6%

return rate — above 5% kills the launch gate

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Bad$7.01

avg listing price — sweet spot $15–$100

Market size

Bad$35K

$35K/yr · 186K searches

Growth

Bad-57.6%

90-day search growth — must beat 0% to launch

Price range

Bad$3.85–$13.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, heart patch is a $35K/yr Amazon United States market (186K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Feb–Oct. Verdict: Skip it — 36/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

heart patch market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $56K–$70K; units × avg price
Conversion rate: 2.7%
Avg BSR: #2,839
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 2.9%
Avg brand age: 30 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

35 rising

Sellers

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

46%

Top 20: 81%

Open market

40%

Darlingao23%
MISDONR12%
vibedor10%
MornZorn6%
Zlettery4%
HappFestiv4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -57.6% search growth over the last 90 days.

Peak months: Jan, Feb, Oct · busiest ÷ quietest = 4.0×

Open Trend

Top heart patch search terms

heart patch32K/yr -42.3%1.6% conv.
heart iron on patches31K/yr -56.9%3.1% conv.
heart patches22K/yr -55.4%2.7% conv.
heart patches iron on22K/yr -66.2%3.1% conv.
iron on heart patches17K/yr -61.2%3.0% conv.
heart iron on patch9K/yr -45.1%1.8% conv.
heart patches for clothes8K/yr -62.4%1.5% conv.
iron on hearts10K/yr -75.1%4.0% conv.
heart applique8K/yr -60.7%0.8% conv.
iron on heart8K/yr -42.7%3.0% conv.

All search terms

Top heart patch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

62 Pcs Colorful Embroidered Iron On Heart Patches Sew/Iron On Heart Applique Patch for Clothes Hats Jeans Backpacks Shoes DIY Repair Decoration

Darlingao$6.294.5★404 rev

vibedor 32 PCS Red Heart Patches Iron On Patches Heart Shape Sew On Patch Embroidered Patch for Clothes Jeans Backpacks(4 Sizes)

vibedor$6.264.7★99 rev

MISDONR 3pcs Red Heart Embroidered Iron on Patches for Clothing Jackets Backpacks 2.7x2.8 inch

MISDONR$6.894.6★298 rev

36 Pcs Colorful Heart Iron On Patches Heart Iron-On Patches Colorful Mini Hearts Patch Embroidered Patch Applique for Clothing Jackets Backpacks Hat Decorations

MornZorn$6.574.5★24 rev

20 Pcs Colorful Embroidered Iron On Heart Patches Sew/Iron On Heart Applique Patch for Clothes Hats Jeans Backpacks Shoes DIY Repair Decoration1.65X1.42inch

Darlingao$5.424.3★21 rev

Newest

by launch date

Heart Iron on Patches 8 Pcs Tiny Chrome Heart Patches

Zyghjort$4.820 rev

3mo ago

34 Pcs Iron On Heart Patches 1.3 Small Embroidered Appliques for Clothes

AfeilarSfltch$8.879 rev

5mo ago

13 Pcs Kawaii Heart Iron On Patches Cute Sweet Girly Embroidered Applique Patches Clothes Backpacks Hats Pants Jackets Jeans Decoration for Girl DIY Accessories

HappFestiv$8.42191 rev

7mo ago

MXCOIRTP 40Pcs Heart Shape Embroidered Iron on Patches Valentines Day Red Pink Hearts Patches Sew/Iron On Heart Applique Patch for Clothing Jackets Jeans Pants Hats Backpacks DIY Repair Decoration

MXCOIRTP$8.4792 rev

7mo ago

4 Pcs Large Red Heart Heart Iron On Patches Fabric Applique Embroidered Hearts Patches for Clothes Dress Hats Shirts

Yuomeaz$5.7114 rev

9mo ago

What buyers say about heart patch

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“Nice variety”

Color14%

“The colors are bright”

Ease Of Use11%

“Easy to use”

Fun/Entertainment Experience7%

“Fun assortment”

Value For Money6%

“Definitely worth the price”

Advertised Vs Actual Product6%

“Better than expected”

Size-Overall6%

“Perfect size”

Adhesion/Stickiness4%

“They adhere well”

Design-Overall3%

“The designs are super cute with a great variety”

Stitch/Finish/Polish3%

“The quality is excellent—the stitching is clean”

What buyers complain about

Size-Overall20%

“Too small”

Adhesion/Stickiness13%

“Poor adhesive”

Value For Money9%

“Expensive”

Functionality-Overall6%

“Did not work”

Durability6%

“It didn't last 6 hours in my jeans”

Advertised Vs Actual Product5%

“Not accurate to the picture shown”

Heating3%

“Had to glue on to avoid ruining my heat press”

Washability3%

“Came off in washer 1st wash”

Color3%

“only one color of red”

Defective Material/Parts3%

“Most just wont stay on”

Top return reasons

Size-Overall53%

Adhesion/Stickiness12%

Advertised Vs Actual Product8%

Color7%

Value For Money6%

Functionality-Overall3%

Defective Material/Parts2%

Quality-Overall2%

Material Quality2%

Display Colors2%

Common questions

Is heart patch profitable to sell on Amazon United States?: The niche generates $35K/yr across 41 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -57.6%. Flapen's verdict: Skip it (36/100).
How competitive is the heart patch niche?: 35 brands and 36 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in heart patch?: Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 3.6%.
When does demand for heart patch peak?: Demand peaks in Jan–Feb–Oct; the busiest month runs 4.0× the quietest.
What does it cost to enter the heart patch niche?: Listings span $3.85–$13.10; the average listing price is $7.01 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.