heart hole punch
Skip itSoft demand (-65.6% this quarter) — this niche doesn't clear our bar today.
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good522.4avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good$6.12–$28.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.31avg listing price — sweet spot $15–$100
Market size
Okay$150K$150K/yr · 213K searches
Growth
Bad-65.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart hole punch is a $150K/yr Amazon United States market (213K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
heart hole punch market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $155K–$206K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 2.6%
- Avg brand age
- 40 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
24 rising
Sellers
28
Top-5 brand share
55%
Top 20: 96%
Top-5 click share
53%
Top 20: 89%
Open market
40%
- krastmon18%
- LOVEINUSA12%
- VSREI11%
- Yansanido7%
- HKKYO6%
- SOKOSEY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 6.5×
Top heart hole punch search terms
- heart hole punch64K/yr
- heart punch30K/yr
- heart paper punch29K/yr
- heart hole puncher22K/yr
- heart punches for paper crafts18K/yr
- heart shaped hole punch11K/yr
- heart hole puncher small5K/yr
- heart puncher7K/yr
- heart shaped paper punch5K/yr
- heart paper cutter5K/yr
Top heart hole punch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Heart Shape Hole Handhold Single Paper Punch for Paper and Crafts 1/4 inch Puncher with Pink Soft Thick Silicone Cover
krastmon$7.214.5★374 rev
LOVEINUSA Pink Heart Shape Hole Punch 3PCS Set High Precision Design for Romantic Heart Patterns for Wedding Greeting Cards Scrapbooking DIY Albums Handmade Scrapbook Papers Puncher
LOVEINUSA$11.864.5★517 rev
VSREI Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Hole PuncherHeart HeartShaped Hole Punch 1 inch 5/8 inch 3/8 inch Heart Hole Punches Set (Random Color)
VSREI$11.544.5★1,086 rev
1 Pack 6.3 Inch Length 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch Puncher with Pink Soft Thick Leather Cover(Heart 1/4 inch)
Yansanido$7.204.6★2,017 rev
Heart Hole Punch Paper Punches HeartPunches for Paper Crafts Heart Puncher Hole PuncherHeart Shaped Hole Punch 1 inchHeart Paper Punch 5/8 inch HeartHolePuncher 3/8 inch Hole Punches Set
HKKYO$11.804.0★1,210 rev
Newest
by launch date
Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)
SGRAMSTORG$7.688 rev
Aacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$7.1419 rev
Heart Single Hole Punch 1/4 Paper Hole Puncher for Crafts with Pink Soft Grip Handle for DIY Craft Tags Paper in Home Office Classroom (Heart)
YIHUANYIFA$6.3664 rev
2 Pack Handheld Hole Paper Punch Kit Single Hole Punch Heart and Star Hole Punch
SOKOSEY$9.23291 rev
Rongon 3PCS Paper Punches for Crafting Heart Hole Punch for Kids Scrapbook Punch for Photos Paper Puncher Tool for Wedding Day Greeting Card DIY Scrapbooking Albums Arts
Rongon$9.7039 rev
Trending
90-day click momentumAacehlh Hole Puncher 1/4 Inch Diameter of Heart Shape Hole Handheld Single Paper Hole Punch with Red Soft Grip Handle for Binder Scrapbooking Cards Paper Crafts (Heart Hole)
Aacehlh$7.144.8★
Heart Shape Single Hole Punch - 1/4 Inch Star Hole Puncher for Crafts 6.3 Inch Handheld Paper Punch with Soft Grip & Paper Scraps Collector for Scrapbooking Card Making Gift Wrapping (Pink Heart)
SGRAMSTORG$7.685.0★
Murtenze 1 Pack Heart Shaped Handheld Hole Paper Punch 1/4 Metal Single Hole Paper Punch for DIY Craft Paper Scrapbook Puncher with Pink Soft Thick Leather Cover(Heart 1/4 Inch)
Murtenze$6.124.3★
MyArTool 2 Inch Heart Paper Punch - Press Down to Punch Out a Clean Even Heart Every Time - Perfect for Adding Detail to Gift Tags Greeting Cards and DIY Party Decorations
MYARTOOL$13.764.6★
Rongon 3PCS Paper Punches for Crafting Heart Hole Punch for Kids Scrapbook Punch for Photos Paper Puncher Tool for Wedding Day Greeting Card DIY Scrapbooking Albums Arts
Rongon$9.703.7★
What buyers say about heart hole punch
What buyers praise and complain about, mined from review topics.What buyers love
“Its a good size”
“Great quality hole puncher”
“Easy to use”
“The shape is accurate”
“Very durable”
“The product arrived as advertised”
“I absolutely love this little paper punch”
“A good purchase for the money”
“Makes nice confetti too”
“Cute detail”
What buyers complain about
“they break easily”
“It stuck alot”
“Mine are hard to punch”
“These are very low quality”
“Im clearly dumb when it comes to measurements/sizing”
“Not the best edges”
“Returned - Did Not Work on Regular Paper”
“Dif shape”
“Design hole punches”
“This sticks a little from time to time”
Top return reasons
Common questions
- Is heart hole punch profitable to sell on Amazon United States?
- The niche generates $150K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -65.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the heart hole punch niche?
- 24 brands and 28 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in heart hole punch?
- Top complaints mined from reviews: Durability, Jamming/Clogging, Ease Of Use. The return rate is 2.5%.
- When does demand for heart hole punch peak?
- Demand peaks in Jan–Feb; the busiest month runs 6.5× the quietest.
- What does it cost to enter the heart hole punch niche?
- Listings span $6.12–$28.62; the average listing price is $10.31 (sweet spot $15–$100). The average incumbent carries 522 reviews — the moat a new listing must climb.