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Heart Containers

Fail

Demand is soft, at -92.6% this quarter, so Heart Containers is a Fail.

Flapen Score
44
44 / 100
Ranks 2,771 of 4,656 Arts, Crafts & Sewing niches · −2 vs the category median of 46
Market size
$16K/yr237K searches / yr
90-day growth
-92.6%search demand this quarter
Competition
42%top-5 click share · 40 brands · 43 sellers

Flapen Score

Heart Containers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Heart Containers is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heart Containers market on Amazon at a glance

Shoppers on Amazon United States searched for Heart Containers 237K times last year and spent an estimated $16K. The top 5 brands take 42% of clicks. Demand peaks in Jan–Feb. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -92.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-92.6%
Conversion, latest week
0.4%
Market size, estimated
$16Ka year
Peak month
February28.2× the quietest month
Top search term
heart container32K searches a year

02 · Price

A sale here is worth $16.49.

Listings sell for $16.49 on average, from $6.28 to $40.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.49 that is $0 to $2K a year per listing.

Average price
$16.49inside the $15 to $100 sweet spot
Price range
$6.28–$40.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 22.5% of listings are out of stock. The average listing ranks #2,167 within Organization, Storage & Transport. It carries 111 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
22.5%
Average rank
#2,167in Organization, Storage & Transport
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
111per listing
Listings tracked
53

04 · Newcomers

2 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Heart Containers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

40 rising

Sellers

43

Top-5 brand share

42%

Top 20: 84%

Top-5 click share

42%

Top 20: 72%

Open market

53%

  • Brand 116%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Heart Containers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 28.2×

Search terms

Top Heart Containers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • heart container32K/yr
  • heart shaped containers26K/yr
  • heart containers with lid19K/yr
  • heart shaped containers with lids16K/yr
  • heart shaped plastic containers9K/yr
  • heart shaped container8K/yr
  • plastic heart containers12K/yr
  • heart shaped food containers8K/yr
  • heart containers11K/yr
  • heart plastic container8K/yr

Reviews and returns

What reviews say buyers love and hate about Heart Containers

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Some are larger”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Heart Containers questions

Answered from the same tracked data.