Heart Charms

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $100K a year.

Searches, last 12 months

443K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

2.1%

Market size, estimated

$100Ka year

Peak month

January3.2× the quietest month

Top search term

heart charms133K searches a year

Listings sell for $10.86 on average, from $6.88 to $34.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $10.86 that is $1K to $3K a year per listing.

Average price

$10.86under the $15 to $100 sweet spot

Price range

$6.88–$34.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.3%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #553 within Charms. It carries 283 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

8.2%

Average rank

#553in Charms

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

283per listing

Listings tracked

20

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months