heart charms
Skip itSoft demand (-18.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great258.28avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.89–$33.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.4%return rate — above 5% kills the launch gate
Avg price
Okay$11.32avg listing price — sweet spot $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$103K$103K/yr · 449K searches
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, heart charms is a $103K/yr Amazon United States market (449K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 37/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
heart charms market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $113K–$142K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #615
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 6.7%
- Avg brand age
- 31 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
18
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
20%
- PH PandaHall32%
- Beebeecraft21%
- WOCRAFT9%
- kate spade new york6%
- BENECREAT5%
- Weyuley5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — -18.6% search growth over the last 90 days.Peak months: Jan, Feb · busiest ÷ quietest = 3.2×
Top heart charms search terms
- heart charms134K/yr
- heart charm67K/yr
- heart charms for jewelry making57K/yr
- gold heart charm31K/yr
- gold heart charms13K/yr
- silver heart charm14K/yr
- heart charms for bracelets15K/yr
- heart charms bulk9K/yr
- heart pendant charm9K/yr
- love charm8K/yr
Top heart charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift
PH PandaHall$13.544.5★59 rev
Beebeecraft 1 Box 10Pcs Heart Charm 18K Gold Plated Brass Large Puffy Love Shape Charms with Loop for Romantic Memorial day DIY Jewelry Making (Big 3D 0.8x0.8x0.4in)
Beebeecraft$14.574.6★43 rev
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder
kate spade new york$33.954.8★929 rev
WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)
WOCRAFT$6.904.7★304 rev
Weyuley 100pcs Antique Silver Plated Hollow Lovely Heart Charms Pendant DIY Bracelets Necklace Jewelry Making Craft Wholesale 16mmx14mm(A285)
Weyuley$6.894.7★774 rev
Newest
by launch date
Beebeecraft 10Pcs 925 Sterling Silver Plated Heart Charms Metal Brass Love Heart Puffy 3D Shaped Pendant Charm for Jewelry Making Valentine DIY Crafts Necklace (20x20.5x10mm)
Beebeecraft$15.8243 rev
MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White
MECCANIXITY$9.3216 rev
COGCHARGER Gold Heart Charms for Jewelry Making 20Pcs
COGCHARGER$13.1821 rev
kate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder
kate spade new york$33.95929 rev
Pandahall 8Pcs 18K Gold Plated Heart Charms Tiny Love Pendants 2 Styles Heart Dangle Charm Valentine Charms Puffy Love Pendants for DIY Necklace Bracelet Jewelry Crafts Making
PH PandaHall$8.379 rev
Trending
90-day click momentumkate spade new york AirTag Charm Keychain - Heart-Shaped AirTag Holder
kate spade new york$33.954.8★
MECCANIXITY 100 Pcs Enamel Alloy Heart Charm Valentine Heart Pendants Love Jewelry Making Charm for DIY Necklace Bracelet Earrings Keychain White
MECCANIXITY$9.324.6★
Beebeecraft 10Pcs 925 Sterling Silver Plated Heart Charms Metal Brass Love Heart Puffy 3D Shaped Pendant Charm for Jewelry Making Valentine DIY Crafts Necklace (20x20.5x10mm)
Beebeecraft$15.824.6★
PH PandaHall 66pcs Heart Charms 11 Styles Love Heart Enamel Pendant 16x15mm Gold Plated Dangles with Loop Ring for Necklace Bracelet Earrings DIY Jewelry Making Valentines Day Gift
PH PandaHall$13.544.5★
WOCRAFT 60pcs KC Gold Heart Valentines Day Wedding Charms Bracelet Charms for Jewelry Making Sets DIY Necklace Bracelet Keychain Crafting Charms Kit Craft Supplies (SN920)
WOCRAFT$6.904.7★
What buyers say about heart charms
What buyers praise and complain about, mined from review topics.What buyers love
“well-made”
“They are so cute and brightly colored”
“fits the air tag perfectly”
“value for my money”
“This is very nice and sturdy”
“These little hearts are perfect for crafting and gifting”
“they make perfect keychain charms”
“Finished nicely”
“Simple and Lovely”
“Just as pictured”
What buyers complain about
“Too expensive”
“Very small”
“WHAT THE PICTURES DON'T SHOW”
“Mid quality”
Top return reasons
Common questions
- Is heart charms profitable to sell on Amazon United States?
- The niche generates $103K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the heart charms niche?
- 13 brands and 18 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in heart charms?
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 3.4%.
- When does demand for heart charms peak?
- Demand peaks in Jan–Feb; the busiest month runs 3.2× the quietest.
- What does it cost to enter the heart charms niche?
- Listings span $6.89–$33.95; the average listing price is $11.32 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.